http://australiacounselling.com.au In this presentation, find out how to use blogging to attract new therapy and counselling clients and establish yourself as an authority in your niche.
Productivity At Thunder - Kick Off MeetingMax Thomas
In January 2013, Thunder SEO launched an “internal cause” of productivity evangelism back in January that we’re just now starting to see the impact of, including what we’ve learned about how Thunder operates and how we plan to implement this new knowledge company wide. As part of the process, we looked at areas where we loose value and time, and where improvements could be made -- including monthly reporting, campaign management and execution, client communication and others.
We used this presentation to kick off the meeting. It goes into more detail of what we looked at, uncovered and decided. There's also much more detail on our blog - ThunderSEO.com/blog.
If you're interested, I encourage you to check it out.
With Amazeeng you can search all projects on Amazee.com to find social causes and actions of your interest. Amazeeng is an embeddable Flash object that can be customized to your needs and can be embedded into any website or blog. With Amazeeng you can search Amazee action everywhere!
Productivity At Thunder - Kick Off MeetingMax Thomas
In January 2013, Thunder SEO launched an “internal cause” of productivity evangelism back in January that we’re just now starting to see the impact of, including what we’ve learned about how Thunder operates and how we plan to implement this new knowledge company wide. As part of the process, we looked at areas where we loose value and time, and where improvements could be made -- including monthly reporting, campaign management and execution, client communication and others.
We used this presentation to kick off the meeting. It goes into more detail of what we looked at, uncovered and decided. There's also much more detail on our blog - ThunderSEO.com/blog.
If you're interested, I encourage you to check it out.
With Amazeeng you can search all projects on Amazee.com to find social causes and actions of your interest. Amazeeng is an embeddable Flash object that can be customized to your needs and can be embedded into any website or blog. With Amazeeng you can search Amazee action everywhere!
Forward Progress Social Network - Coaching Tracks Q1 2010Social Jack
This custom package includes full integration of Social Network, Blogging and eMail into your current marketing plan. Includes ongoing weekly coaching and training sessions throughout a custom defined business building scope. This is ideal for companies ready to fully embrace and integrate social networking into their organization for the purpose of lead generation, sales acceleration, customer
retention, event fulfillment and as an approach to new markets.
Do you want to make money online as a side hustle? Or you want to start an online business? This slide shows you the fastest ways to make money online.
Most People think they are dead in the water after a google algorithm hit. However, most companies can recover if shown the little steps they can add to their daily activities which drastically improve their visitor experience as well as traffic and rank.
It all comes down to surviving Google Panda.
The King of SEO Geekdom, William Rock, is going to take you deep inside the Google Panda algorithm to find ways you can both survive a hit, as well as use google panda to rise through the SERPS.
William will drive deep into insights like:
- What even IS Google Panda?
- How You can make Panda happy
- When you can best time your adjustments
If you want to find the keywords that will save your rank after a panda hit--or look at how your competitors appease the algorithm.
I had built a Blog Post with a Step-by-Step Tutorial
http://goo.gl/SKFd9a
Full Webinar @
https://www.youtube.com/watch?v=6CHDqT0xWQE
It is the year 2021, and many of us are stuck at home due to the pandemic. How to make the best of your time and start a side hustle to make money from home?
Welcome to online Seminars, a series of short, informative Training Presentations based on the highly successful seminars and workshops given in the area.
Each Topic is based on updated material and the latest techniques that are working for businesses right now!
The Business Of Content Management: Blogging V3.Justice Mitchell
You’re invited to explore the world of content marketing and how it applies to your real-world business. Do you think that you need a blog for your business? Well, it’s a lot more than that. Grab your notebooks and get ready to learn how the future of content will fuel not simply your blog channel but all of your social media.
How to Build a Successful Therapy Business MindsetClinton Power
Clinton Power, founder of www.AustraliaCounselling.com.au, an Australian directory for counsellors and psychotherapists presents on the essential mindset you need to develop to create a successful therapy business.
Join Australia Counselling today and let us promote your therapy business at www.AustraliaCounselling.com.au/Advertise
Marketing has changed, some of the change is obvious, but I want to talk briefly about one of the subtle changes that affects you, and your ability to grow your business using all of the new online tools...that is a basic
shift in the way you may find and keep customers with today’s business climate. And it’s a fundamental change in the way most small business owners think about their marketing – but it works. We see it working every day using the tools of Email and Social Media Marketing/ Engagement!
Google Autocomplete (a.k.a. “Suggested Search”) recommendations often steer search traffic straight to rumours, misleading information, or unfounded criticism. Control the suggestions that pop up when people start typing your name or business name into Google.
Forward Progress Social Network - Coaching Tracks Q1 2010Social Jack
This custom package includes full integration of Social Network, Blogging and eMail into your current marketing plan. Includes ongoing weekly coaching and training sessions throughout a custom defined business building scope. This is ideal for companies ready to fully embrace and integrate social networking into their organization for the purpose of lead generation, sales acceleration, customer
retention, event fulfillment and as an approach to new markets.
Do you want to make money online as a side hustle? Or you want to start an online business? This slide shows you the fastest ways to make money online.
Most People think they are dead in the water after a google algorithm hit. However, most companies can recover if shown the little steps they can add to their daily activities which drastically improve their visitor experience as well as traffic and rank.
It all comes down to surviving Google Panda.
The King of SEO Geekdom, William Rock, is going to take you deep inside the Google Panda algorithm to find ways you can both survive a hit, as well as use google panda to rise through the SERPS.
William will drive deep into insights like:
- What even IS Google Panda?
- How You can make Panda happy
- When you can best time your adjustments
If you want to find the keywords that will save your rank after a panda hit--or look at how your competitors appease the algorithm.
I had built a Blog Post with a Step-by-Step Tutorial
http://goo.gl/SKFd9a
Full Webinar @
https://www.youtube.com/watch?v=6CHDqT0xWQE
It is the year 2021, and many of us are stuck at home due to the pandemic. How to make the best of your time and start a side hustle to make money from home?
Welcome to online Seminars, a series of short, informative Training Presentations based on the highly successful seminars and workshops given in the area.
Each Topic is based on updated material and the latest techniques that are working for businesses right now!
The Business Of Content Management: Blogging V3.Justice Mitchell
You’re invited to explore the world of content marketing and how it applies to your real-world business. Do you think that you need a blog for your business? Well, it’s a lot more than that. Grab your notebooks and get ready to learn how the future of content will fuel not simply your blog channel but all of your social media.
How to Build a Successful Therapy Business MindsetClinton Power
Clinton Power, founder of www.AustraliaCounselling.com.au, an Australian directory for counsellors and psychotherapists presents on the essential mindset you need to develop to create a successful therapy business.
Join Australia Counselling today and let us promote your therapy business at www.AustraliaCounselling.com.au/Advertise
Marketing has changed, some of the change is obvious, but I want to talk briefly about one of the subtle changes that affects you, and your ability to grow your business using all of the new online tools...that is a basic
shift in the way you may find and keep customers with today’s business climate. And it’s a fundamental change in the way most small business owners think about their marketing – but it works. We see it working every day using the tools of Email and Social Media Marketing/ Engagement!
Google Autocomplete (a.k.a. “Suggested Search”) recommendations often steer search traffic straight to rumours, misleading information, or unfounded criticism. Control the suggestions that pop up when people start typing your name or business name into Google.
Driving internet marketing success via SEO requires a formula focused around research, planning, great content, and on-page optimization. In this presentation I talk about what really matters in SEO and the core steps for success.
Welcome to the Google Grants program! In this introductory session we will:
1. Cover program details and the application process, plus the requirements, limitations, and best practices for adwords campaigns.
2. Show you how to maximize performance through optimization techniques.
WHAT IS GOOGLE GRANTS?
Google Grants is the non-profit edition of AdWords, Google’s online advertising tool. Google Grants empowers non-profit organisations, through USD 10,000 per month in in-kind AdWords advertising, to promote their missions and initiatives on Google.ca.
That’s right, $10,000/month of free adwords from Google for eligible charitable nonprofits. Apply today.
OUR PRESENTER
Alan serves as the Associate Director for the Digital Marketing team at Cardinal Path after joining the group in early 2012. He comes to Cardinal Path following 5 years in both the search and display media divisions of Microsoft Advertising. Spanning Seattle to London, he has collaborated with clients across several North American and European markets and a wide range of verticals. His current role with Cardinal Path spans a range of clients across a variety of online channels.
How to Create an Internal Blogging Program that WorksMarketo
Your blog is a critical channel for inbound marketing efforts, lead generation, brand awareness, and more. But how do you get more content? And how can you get internal subject matter experts to contribute their thought leadership? You need to build an internal blogging program that actually works and gets people excited to contribute.
Dayna Rothman, Sr. Content Marketing Manager at Marketo, will show you:
• How to build a blogging program step-by-step
• How to incentivize your writers and get them to contribute
• How to evangelize your program internally
• How to provide expert resources so your bloggers succeed
Blogging - the why the how and the method for businesses and individualsPaul Boomer
You'll learn why it's important to blog and create a platform for your business. You'll also learn what to expect as you start a blog. Additionally you'll learn ways provide reasons for people to come back to your blog site as they learn you're the expert in the ___________ field.
Drive more Engagement through Online and Social Media ExecutionEMC
Please join EMC for our second marketing enablement recorded webcast with guest speaker, Heather K. Margolis, President of Channel Maven Consulting. She will give you the tools to start better engaging your current and prospective customers with the right content, messaging and combination of social and traditional media.
Developing a business blog can be a great way to communicate with you existing and potential clients – but how do you make sure your blog content is found on the web!
This presentation will provide you with hints, tips and tactics to promote your business blog effectively.
Similar to How to Create a Blog: A Beginners Guide to Blogging for Therapists (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
-here’s me with my trainer Dr Michael Reed and colleague in final year of Gestalt
-6 years of training- not one class on marketing
-I was working for a large national relationship counselling service being paid small amount and having clients paying $150 an hour
-out of frustration I left to go out on my own
-had another job to keep myself going
-created beautiful website- all about me
-got business cards, rented a room and waited expecting clients to come through the door
-clients didn’t come- I was struggling to make a living from clients- 2 or 3 a week, very inconsistent
-realised I knew nothing about marketing- I had no goals, plan or strategy
-decided I had to learn- hired marketing coach, educated myself- did marketing workshops, courses, studied copywriting, researched internet
-discovered I had a passion for this, which helped, but I actually started to enjoy marketing
-my passion was online marketing and I learned how to create website and write copy that got more conversions and my website ranked higher
-now 99% of my business comes from Google- I have an associate
-I created Australia Counselling and wanted to teach others how to do what I did
Identify:
What makes you happy?
What are you passionate about?
What are your skills and experience?
Where do you do your best work?
-this all informs your niche later on
Mindset:
-your attitude about your business
-being an advocate for your business (not get confused that you are your business)
If you know who you want in your caseload, you are likely to get them. Once you know who you want to serve, then you can let those ideal clients know who you are, what you have to offer and how to reach you.
Talk easily about what you do and how you help people. To have your phone ringing and your appointment book filled you must be able to articulate what you do so that your ideal client says “Hey, that's me! And I want what she has to offer!”
Let the community know you. To truly have a full caseload, you must have a plan. A plan that lets the community know what pain you help to reduce. (You see, people want to come to therapy to have their pain reduced.)
Be paid well. Finally, you must decide that you are worthy of being paid a good fee.
definition of a successful therapy mindset:
Choose to work with clients you really enjoy.
Work in a location that appeals to me.
Create a schedule that suits my lifestyle.
Set, negotiate, and collect fees that are in the best interest of both the client and me.
Take care of myself physically and emotionally.
-fear of getting started
-being exposed
-fears of being criticised or judged by peers
-fear of being unethical
-fear of being overwhelmed
-fear of looking stupid
-fear of making mistakes/not being perfect
-fear of looking like you’re selling
Overcoming;
-focus on your goals
-be an advocate for your business
-don’t personalise things
-expect the ups and downs of business
-how has your story influenced you as a therapist?
-how has this influenced who you work with and love to help?
How does your history inform the way you work and what modality appealed to you to go further
-your story can be an important part of your marketing
-many therapists leave out their story in their marketing
-example- this week I had a person in the creative arts see me- because I used to be a musician and used Gestalt- he connected with my story
-how has your story influenced you as a therapist?
-how has this influenced who you work with and love to help?
How does your history inform the way you work and what modality appealed to you to go further
-your story can be an important part of your marketing
-many therapists leave out their story in their marketing
-example- this week I had a person in the creative arts see me- because I used to be a musician and used Gestalt- he connected with my story
intersection of
1. what you love to do and are passionate about/do your best work
2. what you’re experienced and trained in or want to specialise in
3. need or want for your services in your community
When you figure that out, then ask yourself “Who needs that information?”
And then you ask yourself:
“Do they know that they need it?”
“Would they say they need it?”
“Would they pay for it?”
PICK A SPECIALTY FOR MARKETING PURPOSES
This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it.
It absolutely does not mean excluding or limiting your practice. You can see whomever you wish.
when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time.
WHAT SPECIALIZING IS
Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload.
Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do.
WHAT SPECIALIZING IS NOT
Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose.
Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
intersection of
1. what you love to do and are passionate about/do your best work
2. what you’re experienced and trained in or want to specialise in
3. need or want for your services in your community
When you figure that out, then ask yourself “Who needs that information?”
And then you ask yourself:
“Do they know that they need it?”
“Would they say they need it?”
“Would they pay for it?”
PICK A SPECIALTY FOR MARKETING PURPOSES
This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it.
It absolutely does not mean excluding or limiting your practice. You can see whomever you wish.
when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time.
WHAT SPECIALIZING IS
Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload.
Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do.
WHAT SPECIALIZING IS NOT
Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose.
Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
intersection of
1. what you love to do and are passionate about/do your best work
2. what you’re experienced and trained in or want to specialise in
3. need or want for your services in your community
When you figure that out, then ask yourself “Who needs that information?”
And then you ask yourself:
“Do they know that they need it?”
“Would they say they need it?”
“Would they pay for it?”
PICK A SPECIALTY FOR MARKETING PURPOSES
This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it.
It absolutely does not mean excluding or limiting your practice. You can see whomever you wish.
when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time.
WHAT SPECIALIZING IS
Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload.
Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do.
WHAT SPECIALIZING IS NOT
Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose.
Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
intersection of
1. what you love to do and are passionate about/do your best work
2. what you’re experienced and trained in or want to specialise in
3. need or want for your services in your community
When you figure that out, then ask yourself “Who needs that information?”
And then you ask yourself:
“Do they know that they need it?”
“Would they say they need it?”
“Would they pay for it?”
PICK A SPECIALTY FOR MARKETING PURPOSES
This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it.
It absolutely does not mean excluding or limiting your practice. You can see whomever you wish.
when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time.
WHAT SPECIALIZING IS
Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload.
Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do.
WHAT SPECIALIZING IS NOT
Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose.
Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
intersection of
1. what you love to do and are passionate about/do your best work
2. what you’re experienced and trained in or want to specialise in
3. need or want for your services in your community
When you figure that out, then ask yourself “Who needs that information?”
And then you ask yourself:
“Do they know that they need it?”
“Would they say they need it?”
“Would they pay for it?”
PICK A SPECIALTY FOR MARKETING PURPOSES
This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it.
It absolutely does not mean excluding or limiting your practice. You can see whomever you wish.
when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time.
WHAT SPECIALIZING IS
Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload.
Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do.
WHAT SPECIALIZING IS NOT
Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose.
Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
intersection of
1. what you love to do and are passionate about/do your best work
2. what you’re experienced and trained in or want to specialise in
3. need or want for your services in your community
When you figure that out, then ask yourself “Who needs that information?”
And then you ask yourself:
“Do they know that they need it?”
“Would they say they need it?”
“Would they pay for it?”
PICK A SPECIALTY FOR MARKETING PURPOSES
This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it.
It absolutely does not mean excluding or limiting your practice. You can see whomever you wish.
when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time.
WHAT SPECIALIZING IS
Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload.
Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do.
WHAT SPECIALIZING IS NOT
Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose.
Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
intersection of
1. what you love to do and are passionate about/do your best work
2. what you’re experienced and trained in or want to specialise in
3. need or want for your services in your community
When you figure that out, then ask yourself “Who needs that information?”
And then you ask yourself:
“Do they know that they need it?”
“Would they say they need it?”
“Would they pay for it?”
PICK A SPECIALTY FOR MARKETING PURPOSES
This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it.
It absolutely does not mean excluding or limiting your practice. You can see whomever you wish.
when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time.
WHAT SPECIALIZING IS
Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload.
Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do.
WHAT SPECIALIZING IS NOT
Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose.
Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
intersection of
1. what you love to do and are passionate about/do your best work
2. what you’re experienced and trained in or want to specialise in
3. need or want for your services in your community
When you figure that out, then ask yourself “Who needs that information?”
And then you ask yourself:
“Do they know that they need it?”
“Would they say they need it?”
“Would they pay for it?”
PICK A SPECIALTY FOR MARKETING PURPOSES
This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it.
It absolutely does not mean excluding or limiting your practice. You can see whomever you wish.
when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time.
WHAT SPECIALIZING IS
Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload.
Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do.
WHAT SPECIALIZING IS NOT
Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose.
Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
intersection of
1. what you love to do and are passionate about/do your best work
2. what you’re experienced and trained in or want to specialise in
3. need or want for your services in your community
When you figure that out, then ask yourself “Who needs that information?”
And then you ask yourself:
“Do they know that they need it?”
“Would they say they need it?”
“Would they pay for it?”
PICK A SPECIALTY FOR MARKETING PURPOSES
This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it.
It absolutely does not mean excluding or limiting your practice. You can see whomever you wish.
when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time.
WHAT SPECIALIZING IS
Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload.
Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do.
WHAT SPECIALIZING IS NOT
Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose.
Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
intersection of
1. what you love to do and are passionate about/do your best work
2. what you’re experienced and trained in or want to specialise in
3. need or want for your services in your community
When you figure that out, then ask yourself “Who needs that information?”
And then you ask yourself:
“Do they know that they need it?”
“Would they say they need it?”
“Would they pay for it?”
PICK A SPECIALTY FOR MARKETING PURPOSES
This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it.
It absolutely does not mean excluding or limiting your practice. You can see whomever you wish.
when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time.
WHAT SPECIALIZING IS
Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload.
Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do.
WHAT SPECIALIZING IS NOT
Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose.
Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
intersection of
1. what you love to do and are passionate about/do your best work
2. what you’re experienced and trained in or want to specialise in
3. need or want for your services in your community
When you figure that out, then ask yourself “Who needs that information?”
And then you ask yourself:
“Do they know that they need it?”
“Would they say they need it?”
“Would they pay for it?”
PICK A SPECIALTY FOR MARKETING PURPOSES
This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it.
It absolutely does not mean excluding or limiting your practice. You can see whomever you wish.
when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time.
WHAT SPECIALIZING IS
Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload.
Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do.
WHAT SPECIALIZING IS NOT
Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose.
Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
intersection of
1. what you love to do and are passionate about/do your best work
2. what you’re experienced and trained in or want to specialise in
3. need or want for your services in your community
When you figure that out, then ask yourself “Who needs that information?”
And then you ask yourself:
“Do they know that they need it?”
“Would they say they need it?”
“Would they pay for it?”
PICK A SPECIALTY FOR MARKETING PURPOSES
This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it.
It absolutely does not mean excluding or limiting your practice. You can see whomever you wish.
when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time.
WHAT SPECIALIZING IS
Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload.
Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do.
WHAT SPECIALIZING IS NOT
Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose.
Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
intersection of
1. what you love to do and are passionate about/do your best work
2. what you’re experienced and trained in or want to specialise in
3. need or want for your services in your community
When you figure that out, then ask yourself “Who needs that information?”
And then you ask yourself:
“Do they know that they need it?”
“Would they say they need it?”
“Would they pay for it?”
PICK A SPECIALTY FOR MARKETING PURPOSES
This means picking a population you enjoy or a problem you like helping to resolve. And then telling your community about it.
It absolutely does not mean excluding or limiting your practice. You can see whomever you wish.
when you pick a specialty to market, your practice fills better, you feel better, and you have more consistent referrals over time.
WHAT SPECIALIZING IS
Specializing is about choosing a population of people you enjoy and crafting your marketing to appeal to them so that you can enjoy more of them in your caseload.
Specializing is about identifying a particular pain that you’d like to help people reduce and letting our community know that you do.
WHAT SPECIALIZING IS NOT
Specializing is not excluding clients because you only see certain types of people or problems. With every intake call, you decide if you want to see that person. You get to choose.
Specializing is not about only seeing one type of person or problem. We will go into this more in a moment.
-important part of marketing is building authority
-not about mindless self-promotion or calling yourself an expert
-authority is something that happens over time through you having a clear marketing message
-you reveal your personality
-you make yourself visible
-you add value to your community
-important part of marketing is building authority
-not about mindless self-promotion or calling yourself an expert
-authority is something that happens over time through you having a clear marketing message
-you reveal your personality
-you make yourself visible
-you add value to your community
-important part of marketing is building authority
-not about mindless self-promotion or calling yourself an expert
-authority is something that happens over time through you having a clear marketing message
-you reveal your personality
-you make yourself visible
-you add value to your community
-important part of marketing is building authority
-not about mindless self-promotion or calling yourself an expert
-authority is something that happens over time through you having a clear marketing message
-you reveal your personality
-you make yourself visible
-you add value to your community
-important part of marketing is building authority
-not about mindless self-promotion or calling yourself an expert
-authority is something that happens over time through you having a clear marketing message
-you reveal your personality
-you make yourself visible
-you add value to your community
-important part of marketing is building authority
-not about mindless self-promotion or calling yourself an expert
-authority is something that happens over time through you having a clear marketing message
-you reveal your personality
-you make yourself visible
-you add value to your community
-important part of marketing is building authority
-not about mindless self-promotion or calling yourself an expert
-authority is something that happens over time through you having a clear marketing message
-you reveal your personality
-you make yourself visible
-you add value to your community