Blogging - the why the how and the method for businesses and individuals

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The document discusses blogging and provides information on what a blog is. It notes that historically, blogs were written by individuals or small groups and covered a single topic. However, more recently "multi-author blogs" have developed with large numbers of authors and professional editing. The document outlines that blogs can provide commentary, function as personal diaries, or advertise brands. Blogs typically combine text, images, links and other media related to their topic. Readers can often leave comments. While most blogs are textual, some focus on other media like art, photos, videos or music.

Blogging.
The why, the how, and the method
for any business or individual.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

What is a
blog?
A blog is a discussion or
informational site
published on the World
Wide Web and consisting
of discrete entries
("posts") typically
displayed in reverse

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

What is a
blog?
chronological order. Until
2009 blogs were usually
the work of a single
individual, occasionally
of a small group, and
often covered a single
subject. More recently

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

What is a
blog?
"multi-author blogs" have
developed, with posts
written by large numbers
of authors and
professionally edited.
MABs from newspapers,
other media outlets,

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

What is a
blog?
universities, think tanks,
interest groups and
similar institutions
account for an increasing
quantity of blog traffic...

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

What is a
blog?
of a particular individual
or company. A typical
blog combines text,
images, and links to
other blogs, Web pages,
and other media related
to its topic. The ability of

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

What is a
blog?
readers to leave
comments in an
interactive format is an
important contribution to
the popularity of many
blogs. Most blogs are
primarily textual,

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

What is a
blog?
although some focus on
art, photographs, videos
(video blogs or "vlogs"),
music, and audio
(podcasts).

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Source: http://youtu.be/NLlGopyXT_g

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

The why.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Become the
expert.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Show. Don’t tell.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Deepen
relationships.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Zede’s
Sewing
Studio
•Increased sales more
than 20%
•Can say they’re an
international company
•Started a ripple in the
industry

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Tulsa
Spine and
Rehab
•Becoming the known
expert in his field
•Increasing his reach to
to potential clients
•Increasing his rankings
on search engines

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Procore
•Increasing their sales
•Increasing their search
engine rankings
•Seen as the subject
matter experts

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

2011
11
10.4 Sources

8.8
2010
6.6 5.3 Sources
4.4

2.2

0

Average Shopper Sources
Source: Google & Shopper Sciences ZMOT Report 2011

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Source: http://youtu.be/-ngZ6PsSejw

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

The how-to.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Open an account.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Add a post
every week.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

The must haves
of any blog.
•A reason to exist. •A way to subscribe.
•Cornerstone content. •Call-to-action buttons.
•An about page. •A feedback section.
•A way to contact you. •A social media plan.
•Links to allow sharing.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Write.
And write some more. Are more.
More still more. And even more.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Despair.
Will.
Set.
In.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

The method.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

List out
everything.
www.ShortcutBlogging.com/brainstorming

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Write out your
BIG idea.
(...and keep these close at hand.)

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Write out your
BIG idea.
What’s your concept?

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Write out your
BIG idea.
What’s your insight?

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Write out your
BIG idea.
What’s the information?

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Write out the
nuts & bolts.
Create the how-to articles.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Write out the
nuts & bolts.
Create the step-by-step instructions.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Provide
entertainment.
Interject individualism in your writing style.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Provide
entertainment.
Interject fun-ity in to your writing style.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Provide
entertainment.
Interject whimsy in to your writing style.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Provide
entertainment.
Interject creativity in to your writing style.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Provide
entertainment.
Interject personality in to your writing style.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Provide
entertainment.
Interject intrigue in to your writing style.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Provide
entertainment.
Interject adventure in to your writing style.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Provide
entertainment.
Interject story-telling in to your writing style.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Provide
entertainment.
Interject yourself in to your writing style.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Provide
hope.
Give what humanity wants...

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Provide
hope.
...a promise of better things.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Source: http://youtu.be/MULMbqQ9LJ8

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Don’t have time
to write?
(we know a shortcut...)

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

Record your
conversation.

Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

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2. What is a blog? A blog is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

3. What is a blog? chronological order. Until 2009 blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject. More recently Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

4. What is a blog? "multi-author blogs" have developed, with posts written by large numbers of authors and professionally edited. MABs from newspapers, other media outlets, Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

5. What is a blog? universities, think tanks, interest groups and similar institutions account for an increasing quantity of blog traffic... Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

6. What is a blog? Many blogs provide commentary on a particular subject; others function as more personal online diaries; others function more as online brand advertising Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

7. What is a blog? of a particular individual or company. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

8. What is a blog? readers to leave comments in an interactive format is an important contribution to the popularity of many blogs. Most blogs are primarily textual, Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

9. What is a blog? although some focus on art, photographs, videos (video blogs or "vlogs"), music, and audio (podcasts). Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

15. Zede’s Sewing Studio •Increased sales more than 20% •Can say they’re an international company •Started a ripple in the industry Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

16. Tulsa Spine and Rehab •Becoming the known expert in his field •Increasing his reach to to potential clients •Increasing his rankings on search engines Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

18. 2011 11 10.4 Sources 8.8 2010 6.6 5.3 Sources 4.4 2.2 0 Average Shopper Sources Source: Google & Shopper Sciences ZMOT Report 2011 Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

24. The must haves of any blog. •A reason to exist. •A way to subscribe. •Cornerstone content. •Call-to-action buttons. •An about page. •A feedback section. •A way to contact you. •A social media plan. •Links to allow sharing. Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com

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