Reevoo & beko webinar: Raise the quality perception of your brand.

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Reevoo & beko webinar: Raise the quality perception of your brand.

  1. 1. WEBINAR Embrace the voice of your customer to build brand equity and increase trading #ReevooBeko
  2. 2. We researched different creative executions to find out - what drives purchase intention?
  3. 3. We looked at the customer journey… Prospect customer Beko customer & advocate National TV & Print advertising Where to buy Digital Advertising Takeover & VOD beko.co.uk & video content
  4. 4. We then laid out a calendar activation plan… AUGUST TV PRINT DIGITAL SEPTEMBER OCTOBER NOVEMBER American F/F 40” + 9/10 Reevoo SxS, WM & D/W 16/09 to 27/10 National Newspapers & Womens Lifestyle Magazines Search Digital Advertising Yahoo! Homepage Takeovers (x2), IPC Display & in-market banners RETAIL Training POS
  5. 5. The TV campaign – reached 40 million
  6. 6. The print campaign 6
  7. 7. Live Premier League LED advertising
  8. 8. Digital Marketing Campaign
  9. 9. Beko pages Retailer websites
  10. 10. POS in over 200 stores…
  11. 11. Initial results looking positive… Visits Unique visitors Page views Average duration on site 60% American style fridge freezer page views Total American style fridge freezer sales increase (retail to consumer) 63% 64% 35% Video views 1.36x Where To Buy revenue Where To Buy volume Revenue per visit 82% 57% 12% Facebook fans 22% 8.39x 50%
  12. 12. Beko has scored its highest ever quality perception score as a result of this campaign.
  13. 13. Introduction to Reevoo
  14. 14. Multi-integrated campaign - KIA Overall organic visits increased by 86% Organic visits from keywords including the word “review” increased by over 300%
  15. 15. Reevoo Everywhere - offline
  16. 16. Who is Reevoo? Reevoo has a measurably better approach to Ratings & Reviews that’s based on independent validation. We help brands and retailers harness the Voice of the Customer to inject trust, buyer engagement and confidence. Our Amplify™ methodology sets us apart, providing more, richer and better-structured content to drive increased revenue and customer-driven insight.
  17. 17. The Reevoo Difference • Trust • Engagement • Conversion • Beyond reviews • Across the enterprise • All channels Solutions depth The Reevoo Trustmark Why Reevoo ? Reevoo network • Volume • Speed • Reach Fully managed service • End-to-end solution • Responsibility for success • Low maintenance
  18. 18. Q&A Contact Reevoo: info@reevoo.com 0207 654 0350 @reevoo

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