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The Power of Snowsports as a Youth Development and Education Tool
The Context 84% 28% 75% 63% 27% 16% 25% 10% = decreases in skier/boarder visits = increases in skier/boarder visits Growth in visits from the revival category Minimal Gains in Conversion Continued weakening in retention No significant increases in trial Slight decline in the core
We are 12 years away from a major dip in participation if we don’t build up youth participation now. The Urgency of Youth
The 2020 Deadline By 2020 the industry will lose about 9% of its participant base and we need to boost the youth component to make up for this decline.
Childhood Obesity Since 1971
Unrecognized Potential ,[object Object],[object Object],[object Object],[object Object],[object Object]
Building Character Education Through Snowsports:  The SOS Approach ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is SOS Outreach? ,[object Object],[object Object],[object Object],[object Object]
Vision and Mission ,[object Object],[object Object]
SOS Operates Nationwide SOS Operates at 30 Mountain Resorts – Offices in Vail, Frisco, Denver and Seattle
The SOS Participant ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2007/2008  Participant Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object]
SOS Programs Focus on Long-Term Character Development Junior Sherpa University Four Years Learn to Ride (LTR)  Five Days Diversity Program Two Days
SOS Meets the Needs of Developing Youth Positive Values Expanded  Partnerships Build Social Competencies Appropriate Boundaries Adventure Based Adult Interaction SOS 7 Year  Curriculum
Character Development – 5 Core Values ,[object Object],[object Object],[object Object],[object Object],[object Object]
Youth to Adult Ratio – 3.2 : 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10 15 41 93 316 266 195
Protective Factors Measured ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOS Delivers Measurable Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
73-fold Program Growth to Meet Demand
SOS Effectively Leverages In-Kind Donations
SOS Maximizes Program Dollars
SOS Partners with the Industry to Succeed SOS Leverages Resources to increase  participation and increase rate of participation Sponsor/ Benefactors Volunteers Foundations PSIA/AASI Manufacturers Mountain Resorts SOS Outreach
 
I think that SOS has created a connection between the feeling of accomplishment in mountain sports and the higher goals of learning to be a good person.  Being able to distill the fun we have playing outside into a meaningful experience and life-lesson is the ultimate goal. – LTR Program Coordinator
SOS Participant Research Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOS Skiographics SOS participants had higher overall enthusiasm for sport than comparable groups.
SOS Skiographics Pattern of increasing participation.
SOS Skiographics The more intense the program, the stronger the intention to continue with the sport.
SOS Health Impacts SOS participants engaged in significantly more aerobic exercise and more sports than their peers. Self assessed health related to likelihood of continuing long-term in snowsports.
SOS Positive Behavior On average SOS participants scored higher than their peer group on measures of positive behavior
SOS Positive Self-Esteem On average SOS participants scored higher than their peer group on measures of self-esteem
SOS Protective Factors Questions Developed by Dr. Peter Witt at Texas A&M, the protective factors questions are administered pre and post SOS participation.  They were also measured in this survey.  The scores increased significantly with time, suggesting a lasting effect of SOS exposure.
SOS Immediate Multiplier Effect The majority introduce others to snowsports.
SOS Immediate Multiplier Effect SOS participants buy apparel.
SOS Immediate Multiplier Effect SOS participants buy equipment.
SOS Positive Life Trajectory  SOS participants have a more positive outlook on the future than comparable peers.
SOS Positive Life Trajectory
SOS Long-term Potential to Fill the Gap ,[object Object],[object Object],[object Object],[object Object]
SOS Long-term Potential to Fill the Gap ,[object Object],[object Object],[object Object],[object Object]
Arn Menconi Executive Director, SOS Outreach P.O. Box 2020 Avon, CO 81620 970.926.9292 [email_address] Nate Fristoe Director, RRC Associates 4940 Pearl East Circle, St. 103 Boulder, CO 80301 303.449.6558 [email_address]

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SOS Outreach - Power of Snowsports as a Youth Developmental & EducationTool

  • 1. The Power of Snowsports as a Youth Development and Education Tool
  • 2. The Context 84% 28% 75% 63% 27% 16% 25% 10% = decreases in skier/boarder visits = increases in skier/boarder visits Growth in visits from the revival category Minimal Gains in Conversion Continued weakening in retention No significant increases in trial Slight decline in the core
  • 3. We are 12 years away from a major dip in participation if we don’t build up youth participation now. The Urgency of Youth
  • 4. The 2020 Deadline By 2020 the industry will lose about 9% of its participant base and we need to boost the youth component to make up for this decline.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. SOS Operates Nationwide SOS Operates at 30 Mountain Resorts – Offices in Vail, Frisco, Denver and Seattle
  • 11.
  • 12.
  • 13. SOS Programs Focus on Long-Term Character Development Junior Sherpa University Four Years Learn to Ride (LTR) Five Days Diversity Program Two Days
  • 14. SOS Meets the Needs of Developing Youth Positive Values Expanded Partnerships Build Social Competencies Appropriate Boundaries Adventure Based Adult Interaction SOS 7 Year Curriculum
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. 73-fold Program Growth to Meet Demand
  • 20. SOS Effectively Leverages In-Kind Donations
  • 22. SOS Partners with the Industry to Succeed SOS Leverages Resources to increase participation and increase rate of participation Sponsor/ Benefactors Volunteers Foundations PSIA/AASI Manufacturers Mountain Resorts SOS Outreach
  • 23.  
  • 24. I think that SOS has created a connection between the feeling of accomplishment in mountain sports and the higher goals of learning to be a good person. Being able to distill the fun we have playing outside into a meaningful experience and life-lesson is the ultimate goal. – LTR Program Coordinator
  • 25.
  • 26. SOS Skiographics SOS participants had higher overall enthusiasm for sport than comparable groups.
  • 27. SOS Skiographics Pattern of increasing participation.
  • 28. SOS Skiographics The more intense the program, the stronger the intention to continue with the sport.
  • 29. SOS Health Impacts SOS participants engaged in significantly more aerobic exercise and more sports than their peers. Self assessed health related to likelihood of continuing long-term in snowsports.
  • 30. SOS Positive Behavior On average SOS participants scored higher than their peer group on measures of positive behavior
  • 31. SOS Positive Self-Esteem On average SOS participants scored higher than their peer group on measures of self-esteem
  • 32. SOS Protective Factors Questions Developed by Dr. Peter Witt at Texas A&M, the protective factors questions are administered pre and post SOS participation. They were also measured in this survey. The scores increased significantly with time, suggesting a lasting effect of SOS exposure.
  • 33. SOS Immediate Multiplier Effect The majority introduce others to snowsports.
  • 34. SOS Immediate Multiplier Effect SOS participants buy apparel.
  • 35. SOS Immediate Multiplier Effect SOS participants buy equipment.
  • 36. SOS Positive Life Trajectory SOS participants have a more positive outlook on the future than comparable peers.
  • 37. SOS Positive Life Trajectory
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  • 39.
  • 40. Arn Menconi Executive Director, SOS Outreach P.O. Box 2020 Avon, CO 81620 970.926.9292 [email_address] Nate Fristoe Director, RRC Associates 4940 Pearl East Circle, St. 103 Boulder, CO 80301 303.449.6558 [email_address]