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Our Mobile Health - ECO 15: Digital connectivity in healthcare


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Pitch by Julie Bretland, CEO, Our Mobile Health at ECO 15, Haydock Park Racecourse.

Published in: Health & Medicine
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Our Mobile Health - ECO 15: Digital connectivity in healthcare

  1. 1. We Assess Digital Health Services so you can confidently Recommend, Deploy & Prescribe Healthy Apps Healthy Data Healthy People
  2. 2. £43bn global /£2.9bn UK 2018 Digital health market forecast is tip of the iceberg.(Deloittes)
  3. 3. 85000 publishers UK Medical Category: 7 million downloads £2.7m download rev Top App in Medical Category £100k Top App in Health £2.1m
  4. 4. Returns are tough for App Publishers
  5. 5. The Challenge To find a relevant, trustworthy, engaging apps to Improve outcomes Which App should I use? Which App should I recommend? Which App do I use? • Much anticipation of mHealth benefits • Small but growing evidence base • Barriers to entry develop apps is low • Quality is key issue • Healthcare providers lack resources and skills to evaluate apps on ongoing basis
  6. 6. Nervousness about which apps to recommend Popularity: app ranking versus evidence Study of 47 smoking cessation apps (Abroms et al, 2013) © Jeremy Wyatt We often get asked why is this needed. Surely the good apps will float to the top of the app stores? However many people don’t realise that the app industry is supported by a large app marketing industry. The organisations good at developing health interventions typically aren’t good at marketing those products.
  7. 7. Wide Spectrum of Price & Quality Free app, spent a while in the top 20 health apps CE marked, FDA approved, clinical trial backed heart rate monitor
  8. 8. Our Mobile Health Process Identify Assess Review Curate Distribute Lifecycle Management
  9. 9. Typical Process of Assessment Networks App Stores Universities Accelerators Funders Self assessment Expert Review Inclusion in Store NHS Primary/ Secondary/ care Pharmacists Insurance Retailers We provide updates on relevant changes in standards and regs Our relevant experts review both your app and your responses We provide a feedback report for your future roadmap You complete a self-assessment questionnaire You keep us informed of app changes and developments FIND ASSESS DISTRIBUTE Monitor API or Library REVIEW CURATE
  10. 10. Assessment & Review Apps Monitor REVIEW CURATE & Distribute Assessment: 1. Overview 2. Effectiveness 3. Regulatory Approval 4. Clinical Safety 5. Privacy & Confidentiality 6. Security 7. Usability & Accessibility 8. Interoperability 9. Technical Stability 10. Change Management Regulations Standards Best Practice 3 Experts: Clinical Patient Safety IT/IG Consolidation & Check ASSESS
  11. 11. TRUST It’s about building confidence
  12. 12. EXAMPLES
  13. 13. A STEP CHANGE Scale & Pace - realise benefits of digital faster Part of GP workflow - alongside other treatment options Good for Patients - choice, convenience & better outcomes
  14. 14. Locating and opening the portal within EMIS Web
  15. 15. Locating and opening the portal within EMIS Web
  16. 16. Experience to Q2 17 Experience • Launched Parkinson’s UK project in December 2017. • Launched EMIS App Library powered by Our Mobile Health in 34 GP practices. Rolling out to 4000 GP practices in Q2 2018. • Commissioned to review apps on behalf of NHS England, various projects, including Diabetes Prevention, Innovation Tariff. • Work with NHS Digital • N3 link & NHS IG compliant Outreach • Panel of 150 expert reviewers. • Dealt with around 600 app suppliers at various stages. • Sat on EU mHealth working group • Invested in ensuring alignment of assessment with NHS • Set up DigitalHealth.London Media • Speaker & Contributor: – Financial Times Live – Royal Society of Medicine, – Academy of Medical Sciences, – Royal Academy of Engineering. – Computerweekly “Innovator of the Year” Media & Partners Our Mobile Health To Date Date
  17. 17. 07799133598 @ourmobilehealth