3. O2PUBLICRELATIONS
O2PR is a leading regional public relations consultancy intensive research to gain firm understanding and
firm, a vital branch of the highly acclaimed and evaluation of the clients’ perception within the
award winning O2 Marketing Communications . market place and therefore their communication
O2MC’s comprehensive knowledge of the market requirements.
and perseverance to provide the highest standards
of Public Relations activities led to the establishment O2 Public Relations has a highly qualified team with
of O2PR, an agency solely dedicated to providing extensive experience in the PR industry. Of multi-
complete public relation services across the entire cultural backgrounds, the team has the know-how
communication spectrum. Moreover, O2PR is one and ability to effortlessly communicate with the
of the fastest growing PR agency in the region with media and the public leading to the effective transfer
a broad network that covers the entire MENA region of knowledge and publicity.
and further affiliate networks offering global reach.
O2PR core values rely on extensive research prior to
the formulation of communication strategies and later
their implementation. O2PR believes in conducting
4. O2PRTEAM
Husny Dyab
Kailash Khaire Selina Kleinwort
Mohammed Johmani
Sara Riad
Michelle Louise Johns
Lina Husri
5. O2PRPRACTICES O2PRSERVICES
O2PR has the know-how and expertise of practicing We provide our partners with specialized regional
O2PR Practices include: O2PR Services include:
strategic Public Relations activities for clients public relations consultancy services and solutions
Government & Public Affairs PR Consultancy
pertaining to a broad spectrum of industries. O2PR that build awareness, manage perceptions and
Banking and Finance Media Relations
perceives its clients as strategic partners; becoming protect reputations. With a range of optimum
Industrial Corporate Communication Tools
an integrated and invaluable member of their team services, O2PR applies genuine problem-solving,
Consumer & FMCG sector Internal & External Communications
ensures the success of each and every desired formative thinking and unique execution. O2PR
Entertainment, Travel & Lifestyle Social Responsibility
objective. devises unique and tailor-made packages to suit
Healthcare Web Content Writing
clients’ needs.
Technology Media Training
E-Government Media Monitoring
Corporate & Marketing Communications Crisis Management
Event Management
6. NETWORK
O2PR is a full member of MEPRA (Middle East Public O2PR complies with the high standards for quality
Relations Association), which extends our network and ethical conduct set by MEPRA. O2PR strives
and regional reach. Being part of this organization to raise the barrier and provide its services with
highlights the commitment O2PR has to raising the excellence.
interest of the Middle East Public Relations Industry.
PRRESEARCHINTELLIGENCEUNIT
At O2PR we depend on the experience and information, understanding and research findings
knowledge that O2MC supplies us with; O2MC’s that assist us to make accurate publicity decisions
research and development unit provides us with for our partners.
7. O2MCONLINE.COM
to get any information or artwork related to your
O2MC Online is a hassle-free service that facilitates
project without the hassle of setting a meeting or
the communication between O2 and its partners.
driving to us.
This service enables them to access their data
anywhere, anytime from the convenience of the
For more information about our online service please
internet. It is an online system that grants them
log on to www.o2mconline.com or www.o2mc.net.
access to their own O2 accounts so that they can
always stay updated with their projects.
By logging on to www.o2mconline.com and
entering your username and password, you can
access your own O2 account. This will enable you
8. AWARDS
At O2PR, we are well known for our quality of work
Established under the umbrella of the O2MC, O2PR
and our unique, ‘out of the box’ strategies and
began operations as a separate entity in January
concepts. By working together with our partners, we
2008, offering an array of PR services to the entire
exceed short and long-term objectives by creating
MENA region. From PR consultancy to event
immense awareness, managing perceptions and
management, O2PR is industry renowned for its
protecting reputations.
creative and innovative strategies.
For more information about O2PR and our services
As the fastest growing PR agency in the region,
please log on to www.o2pr.net.
O2PUBLICRELATIONS (O2PR) has an in-depth
understanding of the marketplace and its clients’
requirements. In 2007, O2PR was officially
recognized for its solid PR strategies rooted in
market research and was awarded the ‘Best PR
Agency’ by the CNBC Arabian Property Awards at a
ceremony held at Dubai Madinat Hotel on October
23rd, 2007.
10. Orbit regional, the leading Middle East pay TV,
became O2PR’s largest account in November 2006.
O2 continues to achieve immense coverage for
Orbit with press releases published every 3 days
heightening Orbit’s publicity across the region.
Orbit events have included; Euro News and Discovery
launch events on Orbit in Dubai, MEPTV in France,
two events in KSA (Animal Planet & Charity Event)
and a Charity Event in Bahrain amongst others.
11. Following the partnership between Ducab and O2 in
February 2007, Ducab is now renowned in the UAE
market as the leader of quality power cable solutions
provided at international standards meeting the
needs of regional markets.
12. O2 teamed up with DM’s in-house PR services to
maximize DM’s coverage in local media adding
greater value and exposure of DM’s initiatives,
particularly by assisting them with the Dubai E-Week
campaign.
13. In September 2006 O2PR became BIW’s strategic
communication partner resulting in BWI’s excellent
reputation in Bahrain, China, Singapore and
Italy. O2PR work comprised of launching BIW,
participating in Cityscape in Dubai and China, road
show in Kuwait and press conferences in Bahrain.
14. O2PR successfully launched Bahrain e-Government’s
Live@Gov suite of solutions campaign in partnership
with Microsoft. A series of press conferences
and press releases were conducted following a
ceremony attended by Sheikh Ahmed Bin Ateyatalla
Al Khalifa, Minister of Cabinet Affairs; Jon Beighle,
GM of Windows Live - Microsoft; Mohammed Al
Qaed, CEO of Bahrain eGovernment Agency; and
Charbel Fakhoury, GM of Microsoft Gulf.
15. Mohammed Bin Rashid Housing Establishment
(MBRHE) joined the O2PR clients’ list in January
2008. The establishment aims to provide adequate
housing for all citizens, particularly those from low-
income groups, including widows, divorcees, heirs
and people with special needs. O2PR will assist
in an array of PR activities leading to creating
awareness and providing progress updates on the
establishment’s projects.
17. O2’s philosophy of successful marketing This new approach has proven highly successful,
communications revolves around the constellation allowing the brands of our partners to expand and
of the following factors. Together, these factors create a compelling brand experience for their target
create an integrated marketing communications audiences. By pinpointing the central triggers that
strategy. By further developing these key values, motivate and influence the consumer’s decision-
O2’s grasp of the market will strengthen and making process, we identify how to market the brand,
expand, enabling us to effectively contribute both and as a result, we consistently give rise to thriving
regionally and globally. brands. The solution to motivating consumers could
be something as subtle as adding a gradient to the
The core of the O2 philosophy is to attend to packaging of a pasta box, or as evident as adding a
consumer demand, keeping us dynamically walkway that leads to a restaurant to promote easy
engaged in all marketing activities. access
KNOWYOURMARKETFIRST OXYGENSPACE
“Research is to see what everybody else has seen, Sometimes, you just need breathing space. The
OXYGENSPACE is a dimension created especially
and to think what nobody else has thought.” – Albert
Szent-Györgyi to inspire O2’s creative process. It’s a space in
which ideas are able to breathe, thoughts are able
In the world’s rapidly evolving marketplace, market to materialise, and research is able to evolve.
research is a vital prerequisite to all strategies. This
is why market research is the backbone of all our Its open, dynamic nature provides the optimal
operations. First we analyse our client’s reality in environment for brainstorming sessions, examining,
the current market situation, then we identify viable, and pre-testing. The result: solid, measured,
open opportunities in the market to be explored and creative visionary solutions that we are proud to
developed. present to our partners.
With market research as our primary focus, it was only The oxygen space is designed to provide our
natural for us to extend our approach, establishing partners with an open and safe environment in which
WHATTHEMARKETWANTS.
the concept This they can share their thoughts, goals, expectations,
serves as an important tool in helping our partners and queries. Fully understanding the perspectives
strategise their business objectives with an organic of our partners enables us to set up constructive
approach, in tempo with the ever-changing workshops where we can openly collaborate with
marketplace. them. This experience of receptive energy is what
we call the OXYGENSESSION.
18. O2CULTURE O2LANGUAGE O2CREATIVE: Creativity cannot be prescribed or dictated by design
THEAWARDWINNINGAPPROACH studios, it comes from ambitious ideas, talented
members, a creative space, and the collaborative
The O2CULTURE is a positive state of mind that All O2 employees are highly trained on the
essence of our departments.
O2CULTURE and fully embrace it. To encourage
every O2 employee subsumes, allowing us to “When you reach for the stars you may not quite get
recognise the value of our thoughts. This is a our culture, we use an open vocabulary of optimism, one, but you won’t come up with a handful of mud
CONSUMERENGAGEMENT
constant mindset that we carry with us wherever we clarity, and passion. We speak honestly and freely, either.” - Leo Burnett
go. We realise that no idea is a bad idea; how the encouraging unity and devotion. The O2 culture
“Tell me and I’ll forget. Show me and I’ll remember.
idea translates into brand value is what makes it a is reflected in our workspace, is spoken in our At the O2 creative lab, we always strive to arrive at
Involve me and I’ll understand.” – Confucius
hit or a miss. workplace, and is carried out into our daily lives. We the strongest, most unique solutions. Every piece
always encourage our partners to join us in speaking of artwork and creative communication we present
It’s a challenge to get through to consumers
the O2LANGUAGE so that together, we can reach is designed with the potential to be an award winner.
nowadays. The market is becoming increasingly
the most effective communications solutions. You can’t win all the time, but this perseverance
saturated with flashy messages, making it more
is how we ensure that the quality of our work
crucial to keep up to speed and to be as dynamic and
successfully achieves global standards.
19. O2EXPERIENCE
savvy as possible. Our job is to reach the consumer
through all this background noise, drawing them
in. When projecting our partners’ brand values, we The O2 experience is the definitive result of all
strive to create a captivating brand experience for components of the O2 Philosophy. It’s the reason,
the target audience. Regardless of which marketing the practice, the sum of our culture and approach
channels are used, consumer engagement is vital to to creative solutions. It’s an experience, a wisdom,
the survival of the brand. and a state of mind that drives O2 to success in
the market, effectively reaching the end consumer.
At the end of the day, it’s the consumer that determines Simply put, the O2EXPERIENCE is a powerful fusion
a brand’s survival (WHATTHEMARKETWANTS). By of our values and methods that continue to evolve
focusing on engaging the consumer, the end user and prosper.
experiences a brand ethic; they’re attracted to the
brand to the extent that if they cannot get a hold of
it, they feel incomplete.
We consistently encourage our partners to keep their
target consumers in mind. We must appeal to their
consumers in all marketing activities, campaigns,
and decisions. No one can decide on a brand
position or brand image better than the consumer!
This is why as Marketers, it’s crucial for us to know
WHATTHEMARKETWANTS.
