The ADSDAQ Exchange provides contextual advertising to over 93 million U.S. visitors across over 5,000 publisher websites. It allows both publishers and advertisers to have control over pricing and ad placement. Advertisers can target ads contextually at the page level and by keyword to ensure their ads appear in suitable environments, while publishers set their own prices to attract premium bids. This two-sided control model makes the ADSDAQ Exchange an open marketplace for buyers and sellers of all sizes.