2. Reading Rainbow...
Creating an application is an example of
modifying a product in order to stay relevant
and not enter the decline stage.
Target market is almost exclusively new-to-
the-brand consumers
3. Orphan Drugs...
Kynamro helps users with rare cholesterol
diseases, liver diseases, or hepatitis. Patients
cannot survive if these diseases are not treated.
Mynazome primarily affects infants. Pompe
disease can cause death by damaging the heart
and respiratory systems.
Gattex helps treat Short Bowel Syndrome –
when a patient has part of the bowel missing
or removed in surgery.
4. Orphan Drugs...
If you were an insurance provider, would you
want to caover someone who you know and
has an orphan (rare) disease?
5. Orphan Drugs...
As a patient, what would you do if, to survive,
you needed a $235,000 drug that you could
not pay for? Raise the funds yourself? Not buy
the medication? Allow the government and
private health plans to foot the bill?
6. Orphan Drugs...
If you were a pharmaceutical company, would
you take on the risk of manufacturing orphan
drugs? How much would you charge? Would
you feel as though there were ethical problems
in producing these drugs?
7. Orphan Drugs...
As someone without a rare disease, how do
you feel about your government paying
hundreds of thousands of dollars for thirty
million other Americans' drugs?
8. Kei Cars...
Kei cars are very small.
They originated in Japan.
American car companies – facing new
regulations – have to consider manufacturing
smaller cars like the kei cars.
Larger SUVs and trucks, by 2025, will reach
their maturity then decline stage if car
companies cannot meet regulations in the
current, larger cars.
