The 4 P\'s Expanded to a Baker\'s Dozen

The document outlines the key Ps of marketing - Performance, Positioning, Product, Price, Place, Proliferation, Placement, Promotion, Public Relations, Packaging, Programming, and People. It discusses each P in 1-2 paragraphs, highlighting important considerations like brand attributes, target audiences, distribution, pricing strategies, promotional activities, and ensuring marketing plans have measurable objectives and metrics. The overall message is that an effective marketing strategy requires analyzing all the Ps and how they work together.