5. Howard Gelbert
Howard Gelbert received a degree in Graphic Arts from CUNY and went on
to Fairleigh Dickinson University for his management and sales education.
He has also taken additional courses in computer graphics, typography, and
printing sales. He has worked in production and sales positions for 40 years.
Managing his own printing company increased his expertise of paper,
printing techniques, typography and variable digital printing.
Advertising, publishing, non-profit, and education, are just some of the areas
he has worked with over the years.
Howard is the President of the Amalgamated Printers Association and has
served on the boards of directors for The Advertising Club of Westchester and
the Kiwanis of Spring Valley.
He is married with 2 grown children and ‘Bear” his printer’s devil dog.
Always with ink his veins, his hobby is antique letterpress printing.
6. Ser vices Offered
Print Consultation
Graphic Design
Paper Selection and Mock- ups
Multi color Offset Printing
Variable Data Digital Printing
Fulfillment Services
Special Packing and Drop Shipments
7. Partial List of Clients
Salvation Army
Princess Grace Foundation
Village Community School
Catholic NY
NYC Charter Schools
American Management
Association
IEEE Society
The Children’s Place
Anne Frank Center USA
IEE- Columbia University
Trevor School
Friends Seminary School
New York University
Writers Guild East
Trevor School
Yeshiva University
CUNY Professional Studies
8. VDP Talking Points
To introduce Hybrid Printing using Offset and Digital
Getting the right information to the right customer at the right time
Relevance = Revenue (change text and graphics)
We will measure the quality of the OUTCOME!
Multi-channel Marketing: Web, Print and Email.
After the VDP mailing- we can go after the “Non-Responders”
Conventional mailings a have a “98% NEGATIVE” response rate!
HV3- HIGH Volume, Value and Velocity
Direct Mail is growing 6% Annually!
Set up a Targeted Chart- Dates, Participants and Processes
9.
10.
11.
12.
13. opormr
h e lo te
h SR
dep
Ro R
SIDE
CON SELF AT
R
YOU
E
HOMyourself one yohas
f the
007
ER 2
WINT er k
id zins
Cons ul Dru f
….Pa ster o
family adma
ed He by the
m chool
en na lom S
be air
rd Ch
h Sho
s. Boa
Rodep rustee ress,
rd of T Rick P
Boa k and e,
mmitte
Resnic
rch Co
David hool’s
e Sea the Sc
ir of th d
Cha has le -
nd stu
d, “He tion a
agree inistra transi-
y, adm od of
facult ri
h a pe ncy,
throug onsiste
dents grity, c ose.”
ith inte f purp
o
tion w clarity ng…
o stro
th and s
streng to you
ars of
taken 5 ye
We’ve than 2 ad-
the he
more
Paul’s ludes and
ce inc chool
en
experi son S s
e Bran of Mis
f th hip
ship o Heads ap-
of the
ociate
e Ass arning ing
th le ve be
Upon I lo
s.
said, “
Porter’ n
t Paul er tha
up
en bigg
pointm
to Gro
thing
some hose
art of nity w
ap mmu ical
—a co
t
n, eth
or No
myself ucatio t
ness a
ce ed
l aware
es pla
valu ocia
up
and s
of avior do.”
Issue
o Gro where, Ability
beh e
f all w
o
get
s the nter o oing to
the ce
ping i e’re g
T
n’t
lear w
Grou ho do
It’s c w
those -
ut mu
…For y abo
along is craz
ITY l
ABIL it, Pau
ery DAY IS know
Ev ,
grades
hools N TO y.
omed
early
CATIO
ER sical c
At Sc EISCH In the
DU des,
DY FL S IN E ry gra
do it.
BY JU ISSUE
Day menta
ther to
SIAL un
the per ele ted. They r
d whe
OVER e up
, an
NTR it en
th
strug-
E CO to do fragm
sal. In
MOR ho are
when univer more
THE do it, es are ents w
OF early ractic
ONE r stud
ow to is n
eading ping p
ing—h sses fo
g in r l, grou
group ial cla
schoo
roupin remed vers.
g d high l
h achie .” pper
ability specia and u
ool an for hig
all to lower
dle sch ne at
—
ts
urses aching
studen every
om no ent co
mid in e te
f
class o achers h of th lized,
mut fr lacem two te , muc ividua
ed p
the ga
r With
o ind
om
andate
dvanc can use
classro lready
is no m
and a SS is a
ntary achers
dents eleme
, there —at R ver, te
gling ing stu help
Moreo
Sholom arning
group s and
uped and le
deph zinsky. alize lesson
r are gro
col fo
At Ro r. Dru
d proto not students class and ividu
says M
rmine to ind d and
or cific
predete hether f a spe ework skills.
until targete
hom
W o s
ractice e done in a
ecision them.
ke-up
bility.
by a a d p
the m uping dents
of b GE)
ds on stu an
t
e gro in fron ping c
depen t mak T PA
“Grou
sitting NEX
e says. T I N U E D O N
do no ays
ctually ay,” h
of alw
chers r
aste
tea are a phy dw
limite (CON
philoso says Headm
dents
the stu ave a
on’t h ,” e do it
uping
“We d up, w
er gro r
nev e gro icula
ing or hen w a part
group y. “W ies in
ruzinsk f abilit
Paul D the range o
on
based
