Customer Service032608

This document discusses the importance of customer service and interaction as a core value for businesses. It argues that while many companies say customer service is important, few truly make it a priority or consistently achieve excellent customer service. The document provides examples of companies known for great customer service and their strong financial performance. It recommends that businesses focus on minimizing negative customer issues, establish customer interaction as a core cultural value through management leadership and employee training, and track customer service metrics to ensure a lasting commitment to prioritizing the customer experience.