- Adknowledge is a digital advertising company founded in 2004 with over 160 employees across several international offices. - They provide targeted, anonymous behavioral targeting for list owners by matching encrypted user records against predictive analytics to identify which ads users are most likely to respond to without collecting personally identifiable information. - Using "behavioral DNA" modeling of over 20 billion daily calculations on user interactions, they aim to deliver the most relevant ads and offers to each individual consumer in a way that maintains user privacy and security.