This music video for Soulja Boy's "Crank That" uses various shots to tell the story of his rise to fame and success. Shot 1 introduces Soulja Boy and draws attention to his clothing. Shot 2 shows the internet playing a role in his discovery. Later shots show him gaining popularity through his dance and music, including Shot 3 where fans are wearing his merchandise. The video also uses humor, like in Shot 5 where elderly people are shown dancing to the song. By the end, Shot 8 confirms Soulja Boy's record deal, and Shot 9 leaves the viewer wondering what he will do next.