Groupon was offering deals that didn't interest the document's author, like spa treatments and sushi, without understanding their preferences. This led to low purchase rates as customers lost interest in irrelevant offers. The proposed solution is a marketplace called "LeCoconut Island" that allows buyers to request desired products, and gives retailers structured customer data to use in targeting organized groups of buyers with customized offers. This social shopping approach aims to better match customers with relevant deals to drive higher purchase rates.
Groupon was offering deals that didn't interest the document's author, like spa treatments and sushi, without understanding their preferences. This led to low purchase rates as customers lost interest in irrelevant offers. The proposed solution is a marketplace called "LeCoconut Island" that allows buyers to request desired products, and gives retailers structured customer data to use in targeting organized groups of buyers with customized offers. This social shopping approach aims to better match customers with relevant deals to drive higher purchase rates.