Whether your primary content is visual, audio, or written, we’ll walk you through the best content for each platform, such as blogs, podcasts, LinkedIn, Pinterest, email marketing, and more. By diversifying your platforms and methods, you will - increase your brand awareness and exposure - increase your engagement to create a bigger reach and impact - connect with your community in the way that best suits their needs

1. 9 PLATFORMS
FOR
MARKETING
YOUR
BUSINESS
AN SXS PRESENTATION
From the SHExSHINES Academy
with Anna Laura & Alex

2. SHE x SHINES is a platform for multipassionate
women to learn from, connect with, and support one
another professionally & personally through our digital
library of masterclasses, live events, and podcast…
,,,with a glass of champagne in hand!

3. What to
Expect
Whether your primary content is
visual, audio, or written, we’ll walk
you through the main goal of 9
different social media platforms
like blogs, podcasts, LinkedIn,
Pinterest, and email marketing, to
increase your brand exposure,
create engagement, & allow you to
connect with your community in
the way that best suits their needs.

4. We'll cover
Website
Instagram
Facebook
MailChimp
YouTube
Twitter
LinkedIn
Podcast
Pinterest

5. Website
Goal: The main hub for your
business or brand.
Let others know who you are, what
to expect.
Share events/products/podcasts,
Let others know how to contact and
how to work with you.

6. Instagram
Goal: Share who you are/what your brand or
business is about,
To drive your followers to another platform -
website, podcast, event.
To be social and engage with others.

7. Facebook
Goal: Build community & connect with others.
Share updates & news.
Express opinions.

8. Goal: To connect with your community
through email.
Strengthen your relationship with your
community by sharing exclusive details,
members-only offers,
To grow and manage a follower list, that is
truly yours. (If Instagram shut down
tomorrow, would you have access to all
your followers? Your email list is your own
community, unaffected by other
platforms.)
Mailchimp

9. YouTube
Goal: Connect with your
followers with video content,
Optimize titles and captions to
rank in results of users' YouTube
searches

10. Twitter
Goal: Spark conversation.
Join other discussions.
Discover what’s happening right
now,
Grow your brand awareness,
Provide timely customer service,
Connect with potential customers.

11. Goal: LinkedIn is a social network specifically designed
for career and business professionals to connect.
Build relationships with potential customers, clients, and
partners.
Build a large professional network for the purpose of
gaining resources, finding freelance work or clients, and
building partnerships
LinkedIn

12. Goal: Share your message & connect with
your community with audio content.
Truly bring your brand’s voice to life.
Podcast

13. Pinterest
Goal: Become a search engine
for your community and new
followers looking for your type of
content.
Connect with other Pinners and
reshare other content.
Drive traffic to another platform,
like your website.

16. Meet our MailChimp Expert
Sasha Fedunchak
Owner, Vacay Beauty
Founder, Fierce Boss
Marketing Co.
Academy Course:
How To Turn your Email List
into Paying Clients
The SXS Academy Guest Lecturers
www.vacaybeauty.com
@vacay.beauty
info@vacaybeauty.com

17. Meet our Pinterest Expert
Allison Hodges
Freelance Content Creator
Life & Style Blogger,
The Savvy Camel
Academy Course:
Pinterest as a Traffic Driver
for your Brand
The SXS Academy Guest Lecturers
www.thesavvycamel.com
@thesavvycamel
getintouch@savvycamel.com