Global Agency Remuneration 2014

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Global Agency Remuneration 2014

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Global Agency Remuneration 2014

  1. 1. Global Agency Remuneration 2014 Remuneration models in use across all agency types Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014 8% 1% 3% 24% 49% 4% 11% Commission – fixed rate (fixed % of media billings) Commission – sliding scale (% varies based on media billings variation) Commission – variable (% varies by media used) Fixed or output-based fee (fixed for project/ period) Labour-based fee (labour time calculated by the hour/% of personnel time) Value-based fee (based on value of agency service provided - not time or cost based) Performance-based fee/bonus (based on outputs e.g sales/brand performance metrics)
  2. 2. Global Agency Remuneration Remuneration models in use across different agency types Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Performance-based fee/bonus Value-based fee Labour-based fee Fixed or output- based fee Commission – variable Commission – sliding scale Commission – fixed rate
  3. 3. Global Agency Remuneration Frequency of different types of performance metrics in use HARD / BUSINESS METRICS Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014
  4. 4. Global Agency Remuneration Frequency of different types of performance metrics in use MEDIUM / AD PERFORMANCE METRICS Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014
  5. 5. Global Agency Remuneration Frequency of different types of performance metrics in use SOFT / AGENCY SERVICE METRICS Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014

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