1) SourceOECD was created by OECD to provide an online portal combining all of their publications like e-books, journals, and databases on a single platform to address declining print sales. 2) SourceOECD was successful in helping OECD reach new institutional customers and increase the number of core customers subscribing to over 60% of publications. 3) Production processes were adapted to make publications more suitable for online use like chapter-level typesetting in XML and standardizing design elements like covers and page formats.

1. Interweaving Print and Online
Content:
SourceOECD
Presented by Anne Orens
Director, New Business Development
June 1, 2005
7/20/2005
Agenda
• SourceOECD in context
• Process, workflow and the publishing
program
• Book as portal: StatLinks and eMTC
• Results and thoughts
2
Services
• Designer and builder of information
websites for journals, monographs and
databases since 1998
• Delivery, entitlement control, e-commerce
for 230+ e -publishing websites
• Aggregated platforms and single -
publisher custom sites
Clients
• 280 scholarly, professional and reference
publishers worldwide
Business Model
• ASP-based and license for enabling tools
3

2. Organisation for Economic Co-operation and
Development
• IGO with 30 member countries; best known
for its publications and its statistics
• Publishing Program – economic and social
issues from macroeconomics, trade,
education, development, to science and
innovation
• 150-200 books per year
• 25 periodicals
• 40 plus databases
• Reference and legal regulatory works
4
Why SourceOECD?
600
Traditional print
offer failing.
500
Number of Core Customers
Something
innovative was
(take > 6 0 % all books)
400
required!
-6%
-5% -4% -1%
300
200
100
0
1996 1997 1998 1999 2000
5
Something innovative: SourceOECD
6

3. Something innovative: SourceOECD
Portal combining all OECD’s
publications – e-books,
e-periodicals & databases
Single interface & search engine
Annual subscription (+/- print)
gives unlimited, multiple-
simultaneous access
Segments available
7
SourceOECD’s impact
SourceOECD had an
600 immediate impact in
helping OECD reach new +30%
500 institutional customers
+15%
+24%
Number of Core Customers
400
(take 100% of all books)
300
-6% -5% -4% -1% +20%
200
100
0
1996 1997 1998 1999 2000 2001 2002 2003 2004
SourceOECD launched
Print only SourceOECD with print SourceOECD no print
8
SourceOECD and the publishing
unit
2001
• Acquisition, production and print publication,
with an additional e-channel: SourceOECD
2003
• Acquisition, revised production and
publication through SourceOECD with print
the auxiliary channel
9

4. Process and production: pre-
SourceOECD
• Camera-ready vs Typeset
• ½ of the books are camera-ready; ½
typeset in-house
• Layout
• Cover designs not standardized
• Page format not standardized
10
First steps to online only
• Niche books
• Titles where print demand is forecast to be
very, very low
• Loose-leaf reference works
• Customers have stopped buying print
• Working Papers
• Demand for print fell
11
The old format
•Easy to download a chapter
•Connection to the book is
broken.
•Hard for reader to cite it
properly, or remember
where it came from!
12

5. Production changes
• Typeset process moves to XML
• Chapter-by-chapter production (typeset only)
• Standardization of covers and page formats
• Optimization of page format for e-publishing
13
What information goes where?
• Information at the chapter level
• Bibliographies
• Descriptive titles
• Abstracts
• Page level
• Running titles
• ISBN
• Copyright on every page
14
Opening page of each
chapter has ‘title page’
‘Title’ page for eachfeel
chapter has
ISBN, Title and
© OECD . . .
. . . plus an
abstract . . .
. . . and running footer
on every page with
book’s title, ISBN and
© OECD
15

6. Print’s new role
• Channel decision driven by market demand
• High-demand titles: (>200 standing orders)
printed conventionally
• 2004 – Low demand titles: (<200 standing
orders) started to use digital (POD) printing to
supply print standing order clients only (no
copies for stock)
• 2005 – POD vendor will enable print supply
on low-usage/out of stock titles
16
SourceOECD enables editorial focus
• Decision to publish based on
• Content quality
• Editorial mission
• Overall viability of entire program
17
Keys to author acceptance
• Authors asked to:
• Supply Abstracts
• Move bibliography
• Create descriptive chapter titles
• Reaction initially hesitant, now positive
• Abstracts and titles key to discoverability
• New model is more flexible and can accommodate
niche titles better
• OECD provides feedback as to which content
structure works best so they can adapt their future
works accordingly
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7. Remaining issues: E and print
fulfillment
• Single SourceOECD order can combine e
with p
• e-access and p-delivery are handled via their
respective systems
• Fulfillment – unchanged. Separate inventory
systems and separation of books and
journals
19
Usability: turning the book into a
portal
• StatLink
• eMTC
• Supplementary material
20
Why StatLink ?
• OECD publications are full of charts and
tables
• Readers were re-keying tables into Excel
21

8. DOI links to downloadable
excel files
Printed under each
table, chart and graph,
doi-based links offer
instant access to the
matching spreadsheet
in Excel TM
22
StatLink on SourceOECD
23
Delivered as PDF or Excel
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9. What it means for OECD
Publishing…
• Dynamic data that can be updated
independently of the main publication.
• Content traceable back to the publication
from which it came.
• Copyright at a more granular level
• Data that acts as stand-alone entities that can
be searched and accessed through online
search engines such as Google.
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StatLink : production issues
• Difficult to keep concordance between
original Excel file and final table because
authors tend to make changes at page proof
stage.
• Currently, tables are re-keyed
• Goal is to move to SGML/XML so Excel files
can be generated from the final, author-
approved, version
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Annotating text - eMTC
• Model Tax Convention on Income and Capital
• Example of the models, guidelines, or
compilations of regulatory information.
• Print - published in loose -leaf format
• Electronically – on SourceOECD.
• eMTC new this year the ‘smart’ PDF
• Capability to accept user annotations
anywhere in the text.
• Version control
27

10. eMTC
28
Opening an article
29
Links to Commentary
30

11. Enriching content: Supplementary
materials
• Background papers or data.
• Added to the online table of contents
• Listed in the print editions, freely accessible
and downloadable
• Now starting to provide multi-lingual
summaries for all books (up to 22 languages)
• Makes the book more like a ‘portal’
31
Multilngual abstracts
32
Summary
OECD now reaching more clients, more readers
Publishing model is more flexible – can
accommodate a wider range of content types
Production processes and delivery formats are
being driven by reader requirements
Authors are beginning to adapt the structure of
their publications
The books are becoming portals
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12. Next steps
• Continue to adapt production processes
• Re-engineer SourceOECD’s interface
• Reference linking from e-books as well as e-
journals
• Make StatLinks three-way, from book to table
to database (and back again!)
• Continue to understand readers’ needs so we
can improve still further
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Thank you
• Anne Orens
• Director, New Business Development
• Ingenta
• Anne.orens@ingenta.com
• Toby Green
Head of Dissemination & Marketing
OECD Publishing
toby.green@oecd.org
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