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244 kane presentation

  1. 1. An Introduction to SERU:A Participating Publisher’s Perspective Lauren Kane, Director of Publisher Relations, BioOne SSP Fall Education Seminar on Pricing and Licensing November 14, 2007
  2. 2. Agenda QuickTime™ and aTIFF (Uncompressed) decompressor are needed to see this picture. 1. What is SERU? 2. Why SERU? Joining the Pilot Program 3. Progress and Feedback 4. Lessons and Recommendations 5. Questions SSP Fall Education
  3. 3. QuickTime™ and aTIFF (Uncompressed) decompressor are needed to see this picture. What is SERU? SSP Fall Education
  4. 4. What is SERU? QuickTime™ and aTIFF (Uncompressed) decompressor are needed to see this picture. SERU = Shared Electronic Resource Understanding • Pilot program sponsored by NISO and endorsed by ARL for use by publishers, libraries, and consortia • Goal of replacing traditional license and accompanying negotiations with a “framework of shared understanding and good faith” • Designed to reduce processing costs and remove transactional barriers to access The average number of serials held by an ARL library is over 40,000, with roughly 20%—over 8,000 titles—requiring individually negotiated licenses. SSP Fall Education
  5. 5. What is SERU? QuickTime™ and aTIFF (Uncompressed) decompressor are needed to see this picture. A Best-Practices Approach to Licensing • Sections of SERU describe and outline community agreement on authorized users, acceptable and inappropriate use, confidentiality, service expectations, archiving, and perpetual access • Avoids legal terminology and definitions • Does not limit or dictate the economics of the subscription transaction, should accompany purchase order • Not amendable or negotiable by individual parties • Not meant to be copied or signed like a license • Not suitable for all transactions or organizations SSP Fall Education
  6. 6. What is SERU? QuickTime™ and aTIFF (Uncompressed) decompressor are needed to see this picture. Current Trial Participants Six month public trial through December 2007 Libraries and Consortia Publishers and Content Providers PALINET BioOne Boston College Berg Publishers Columbia University Duke University Press Duke University University of Toronto Press Michigan State University Project Euclid Ohio State University UK Serials Group MIT European Mathematical Society Northwestern University The Geological Society Rutgers University Channel View Publications San Diego State University 3princess Publishing University of California University of North Carolina, Chapel Hill University of Washington Yale University …and more! SSP Fall Education
  7. 7. QuickTime™ and aTIFF (Uncompressed) decompressor are needed to see this picture. Why SERU? Joining the Pilot Program SSP Fall Education
  8. 8. Why SERU? QuickTime™ and aTIFF (Uncompressed) decompressor are needed to see this picture. A Natural Partnership • Organizational focus on standards and collaborative community building; NISO member • Providing low-cost, high quality access to libraries—while providing participating publishers with sustainable annual revenues—is no easy task. • Cutting the bottom-line, and the cost of sales in particular, is critical to the financial health of any not-for-profit organization. • Endorsement from BioOne’s LAG, ARL, and Amigos Library Services SSP Fall Education
  9. 9. Why SERU? QuickTime™ and aTIFF (Uncompressed) decompressor are needed to see this picture. Armed with the support of our community and a clear alignment with our organizational mission, the question was not, Why SERU? but rather, Why not! “SERU’s best practices approach to subscription transactions reduces costs for both publishers and libraries, and, in doing go, fits perfectly into BioOne’s mission and market niche.” SSP Fall Education
  10. 10. QuickTime™ and aTIFF (Uncompressed) decompressor are needed to see this picture. Progress and Feedback SSP Fall Education
  11. 11. Progress and Feedback QuickTime™ and aTIFF (Uncompressed) decompressor are needed to see this picture. Immediate community endorsement • BioOne announced participation in SERU Pilot on July 30, 2007 • Instant positive feedback from library community: "I cant begin to tell you how delighted I am that you [BioOne] have joined the SERU pilot program. As a former serials librarian and now one who negotiates and signs the licenses, I think the SERU project is perhaps one of the most timely and important developments that have happened in serials/electronic content licensing.” - Anne McKee, MLS 7/30/07 SSP Fall Education
  12. 12. Progress and Feedback QuickTime™ and aTIFF (Uncompressed) decompressor are needed to see this picture. Immediate community endorsement …but, not so immediate take-up • Offered as option on all new domestic sales • Numerous requests for information and overall very positive reception • Potential for use in a few sales by end of year; expect more in coming year • Endorsement of using SERU or similar program adoption internationally SSP Fall Education
  13. 13. QuickTime™ and aTIFF (Uncompressed) decompressor are needed to see this picture. Lessons and Recommendations SSP Fall Education
  14. 14. Lessons & Recommendations QuickTime™ and aTIFF (Uncompressed) decompressor are needed to see this picture. Lessons Learned • Traditional subscription licenses—even those from a not- for-profit organization—can necessitate lengthy and costly negotiations • Complex license negotiations delay researcher access to timely scholarly content • The subscription economy need NOT be adversarial—the scholarly community is ready for a collegial best- practices approach built on trust and common goals • SERU not only decreases the cost of sales but assists in critical bridge-building between the publisher and library communities SSP Fall Education
  15. 15. Lessons & Recommendations QuickTime™ and aTIFF (Uncompressed) decompressor are needed to see this picture. Recommendations • Publishers and Content Providers: Offer SERU as a welcome alternative to your traditional license, examining and controlling for existing barriers • Libraries and Consortia: Request if SERU is available any time you make a new content purchase • Educate fellow community members on the benefits of SERU and other standards-based programs • Assist with SERU’s further development by providing feedback on what’s working and what’s not SSP Fall Education
  16. 16. QuickTime™ and aTIFF (Uncompressed) decompressor are needed to see this picture. Questions? Thank you! Lauren Kane Director of Publisher Relations, BioOne lauren@arl.org SSP Fall Education

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