This document provides an overview of OnTrek, a new starter site from Ektron intended to serve as a best practice base for new CMS projects. It utilizes many of Ektron's biggest features like PageBuilder and location services. The architecture highlights the use of PageBuilder dropzones, a neatly organized VS project, and standards like Blueprint CSS and jQuery UI. It also describes how location services work to determine a user's location using IP address databases with 99.5% country and 79% city accuracy for US locations. The document outlines how targeted content can be configured and assigned in a widget to deliver customized experiences based on factors like device or location.