Digital marketing leverages the internet and digital communication to promote brands and engage customers, including strategies like social media marketing, search engine optimization (SEO), content marketing, and affiliate marketing. SEO aims to enhance website visibility in search results, while social media marketing focuses on utilizing platforms such as Twitter and Facebook for branding and marketing goals. Together, these strategies help improve customer engagement and drive sales.

1. Digital marketing
Digital marketing is the use of the internet and other digital communication to promote
brands and connect with potential customers.it includes;
•Social media marketing: Using social media platforms to reach customers
•Search engine optimization (SEO): Improving a website's position in search engine results
•Pages(SERPs)
•Content marketing: Creating content to educate and share value with readers, rather than
promoting a product or service
•Affiliate marketing: Promoting other businesses' products in exchange for a cut of sales

2. SEO(Search Engine
Optimization)
Search engine optimization is known as SEO.it all
comes down to making your website more visible in
search results on sites like google and bing.the likely
hood that someone will find your website increase
with your postion in search results

3. SMM(Social media
marketing)
Social media marketing is referred to as SMM.It’s the
process of utilizing social media sites like
twitter,facebook,instagram and others to further
branding and marketing objectives