The document discusses the KNVB's WorldCoaches program, which trains football coaches around the world. The coaches are trained not only in football skills but also "life skills" to help strengthen their local communities. Since 2009, the program has trained over 3,000 coaches in more than 15 countries. WorldCoaches serve as role models for children, helping them develop passions and self-esteem while also addressing local issues like poverty, disease, crime, and discrimination. The goal is for the program to eventually be run sustainably by local coaches trained as instructors.