Born in London in the 1960s, planning has struggled to keep pace with the significant changes in consumer behaviors. Here we’ll explore how planning can evolve to make advertising more effective, both now, and into the future.
Eye On: Why Do Instagram Stories Matter?Leo Burnett
On August 2, Instagram rolled out Stories, a function intentionally similar to Snapchat’s Stories, which allows users to capture and share content that disappears after 24 hours. In this Eye On report, we explore what Instagram stories are, how they work and, most importantly, what this update means for marketers, influencers and the digital sphere as a whole.
Tags: social media, technology, marketing, digital marketing, influencers, influencer marketing, technology updates, Snapchat, Snapchat Stories, Instagram, Instagram Stories, Instagram update, social media marketing, digital advertising
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
We, Brandhomies had an awesome time at the eurobest festival. We went from workshop to lecture to interactive installation like kids in a candy store. A lot of it was familiar, but there were also a lot of new insights to draw our attention. We made the following slideshow full of insights from intriguing lectures that opened our minds. See what we took home from eurobest 2015 and find out who our favorites were!
Born in London in the 1960s, planning has struggled to keep pace with the significant changes in consumer behaviors. Here we’ll explore how planning can evolve to make advertising more effective, both now, and into the future.
Eye On: Why Do Instagram Stories Matter?Leo Burnett
On August 2, Instagram rolled out Stories, a function intentionally similar to Snapchat’s Stories, which allows users to capture and share content that disappears after 24 hours. In this Eye On report, we explore what Instagram stories are, how they work and, most importantly, what this update means for marketers, influencers and the digital sphere as a whole.
Tags: social media, technology, marketing, digital marketing, influencers, influencer marketing, technology updates, Snapchat, Snapchat Stories, Instagram, Instagram Stories, Instagram update, social media marketing, digital advertising
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
We, Brandhomies had an awesome time at the eurobest festival. We went from workshop to lecture to interactive installation like kids in a candy store. A lot of it was familiar, but there were also a lot of new insights to draw our attention. We made the following slideshow full of insights from intriguing lectures that opened our minds. See what we took home from eurobest 2015 and find out who our favorites were!
BeWise loeng: Miks on nii raske teha head sisuturundust ja kuidas neid raskus...JCI Tallinn BeWise
Sisuturundus on muutunud tänapäeva maailmas aina moodsamaks trendiks ja samas tekitab ka väga palju küsimusi, kuidas siis ikkagi seda teha ja mille jaoks see vajalik on?
Et sisuturundusest paremini aru saada, kutsusime 16.12.2015 teemat tutvustama Best Marketing Internationali juhi, Hando Sinisalu. Loengus oli juttu:
- miks iga ettevõte on tänapäeval kirjastaja?
- mis on real-time marketing, näiteid edukatest kampaaniatest?
- mis on native advertising ja mille poolest erineb see sisuturundusest?
- millist sisu sinu kliendid tegelikult vajavad ja miks on seda nii raske toota?
- edukad sisuturunduse näited Eestist ja kogu maailmast.
Hando Sinisalu on Best Marketing Internationali juht alates 2003.a., varem töötanud reklaamiagentuuri Bates juhina ja Eesti Päevalehe peadirektorina. Hando kogub ja analüüsib edukaid digiturunduse case-studysid kogu maailmast ja esitleb neid koolitustel ja konverentsidel rohkem kui 30s maailma riigis. Ta on avaldanud arvukaid turundusteemailis artikleid erinevates maailma turundusportaalides ja -ajakirjades. Eestis olles tegeleb Sinisalu Best Marketingi konverentside programmide koostamise ja turundusteemaliste artiklite kirjutamisega.
Quotes, ideas, links, and more from Cannes 2012.
***** I am still working on the slides. I have only uploaded to ensure the presentation is working well on Slideshare. Check back in a few days for a more updated version, or check out my other presentations in the mean time.
I Want a Wife Essay Essay on I Want a Wife for Students and Children .... I Want A Wife By Judy Brady - Free Essay Example PapersOwl.com. I Want A Wife Essay Example for Free - 1012 Words EssayPay. Solved JUDY BRADY I Want a Wife 1971 Judy Bradys essay Chegg.com. I Want a Wife by Judy Syfers - Free Essay Example - 973 Words .... The story I Want a Wife for married couples - Free Essay Example .... I Want a Wife by Judy Syfers - Free Essay Example PapersOwl.com. Exceptional I Want A Wife Essay Thatsnotus. Judy Brady: I Want a Wife Essay Example Topics and Well Written .... I want a wife Wife Essays. Argumentative Essay: Essay i want a wife. Judy Bradys I Want a Wife Essay Free Essay Example. PPT - I Want a Wife Rhetorical analysis sample essay- college .... Why i Want a Wife Rhetoric Essays. Custom Academic Paper Writing Services - i want a wife judy brady essay .... Why I Want a Wife Assignment Example Topics and Well Written Essays .... I want a wife thesis statement. I Want a Wife by Judy Brady Essay .... I want a wife essay by judy brady - kingessays.web.fc2.com. I want a wife judy brady analysis - statementwriter.web.fc2.com. I Want A Wife - Richard Krishnan Engl1A Sec 4 Due: Nov 13 2007 I Want A .... PPT - Why I Want a Wife a satirical essay by Judy Brady PowerPoint .... Descriptive essay: Judy brady i want a wife essay. Definition essay: Judy brady i want a wife essay. I Want A Wife Judy Brady - slidesharedocs. Judy syfers i want a wife essays: Discussion. I Want a Wife Essay by Judy Brady Analysis - Free Essay, Term Paper .... I want a wife. I Want a Wife--Analysis Questions.docx - I Want a WifeAnalysis .... Analysis of Why I Want A Wife by Judy Brady Article. My Mother Never Worked vs. I Want a Wife - Free Essay Example - 897 .... I want a Wife - I want a Wife Summary In her essay, I Want a Wife, Judy ... I Want A Wife Essay I Want A Wife Essay
Empathy: The Fundamental Skill Of Our TimesFCB Brasil
Why is it we can put ourselves in the shoes of certain movie characters and suffer, celebrate, smile and even cry right along with them? How can we express the powerful sense of approval we feel when someone understands us without judging us? Why do discussions about politics quickly degenerate into vicious arguments? It’s all a question of Empathy, which is our capacity to put ourselves in the shoes of others and feel things the way others do.
Studying this emotion and its relationship with brands is the purpose of the second edition of Trusparency 2.0: Empathy, a proprietary study by FCB Brasil conducted in 2012 about the importance of transparency in the discourse of brands. In partnership with co-creative strategic thinking consultants CO.R Inovação, the agency spent months mapping Empathy around Brazil to understand how the ability to see the world through the eyes of another creates opportunities for more intimate communications and even for the creation of more attractive products and services.
Want to tell better marketing and brand stories? Want to develop a better emotional connection with your audience? In this presentation, with Erin Blaskie, we uncover what it means to connect with your target market and tell the story that matters most to them.
On Brands, Technology and Feelings.
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
My presentation from Day 2.
Book me to speak? eaonpritchard at gmail.com
This one is a bit of a Greatest Hits, you may have heard some of it before, there are some new bits too.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
BeWise loeng: Miks on nii raske teha head sisuturundust ja kuidas neid raskus...JCI Tallinn BeWise
Sisuturundus on muutunud tänapäeva maailmas aina moodsamaks trendiks ja samas tekitab ka väga palju küsimusi, kuidas siis ikkagi seda teha ja mille jaoks see vajalik on?
Et sisuturundusest paremini aru saada, kutsusime 16.12.2015 teemat tutvustama Best Marketing Internationali juhi, Hando Sinisalu. Loengus oli juttu:
- miks iga ettevõte on tänapäeval kirjastaja?
- mis on real-time marketing, näiteid edukatest kampaaniatest?
- mis on native advertising ja mille poolest erineb see sisuturundusest?
- millist sisu sinu kliendid tegelikult vajavad ja miks on seda nii raske toota?
- edukad sisuturunduse näited Eestist ja kogu maailmast.
Hando Sinisalu on Best Marketing Internationali juht alates 2003.a., varem töötanud reklaamiagentuuri Bates juhina ja Eesti Päevalehe peadirektorina. Hando kogub ja analüüsib edukaid digiturunduse case-studysid kogu maailmast ja esitleb neid koolitustel ja konverentsidel rohkem kui 30s maailma riigis. Ta on avaldanud arvukaid turundusteemailis artikleid erinevates maailma turundusportaalides ja -ajakirjades. Eestis olles tegeleb Sinisalu Best Marketingi konverentside programmide koostamise ja turundusteemaliste artiklite kirjutamisega.
Quotes, ideas, links, and more from Cannes 2012.
***** I am still working on the slides. I have only uploaded to ensure the presentation is working well on Slideshare. Check back in a few days for a more updated version, or check out my other presentations in the mean time.
I Want a Wife Essay Essay on I Want a Wife for Students and Children .... I Want A Wife By Judy Brady - Free Essay Example PapersOwl.com. I Want A Wife Essay Example for Free - 1012 Words EssayPay. Solved JUDY BRADY I Want a Wife 1971 Judy Bradys essay Chegg.com. I Want a Wife by Judy Syfers - Free Essay Example - 973 Words .... The story I Want a Wife for married couples - Free Essay Example .... I Want a Wife by Judy Syfers - Free Essay Example PapersOwl.com. Exceptional I Want A Wife Essay Thatsnotus. Judy Brady: I Want a Wife Essay Example Topics and Well Written .... I want a wife Wife Essays. Argumentative Essay: Essay i want a wife. Judy Bradys I Want a Wife Essay Free Essay Example. PPT - I Want a Wife Rhetorical analysis sample essay- college .... Why i Want a Wife Rhetoric Essays. Custom Academic Paper Writing Services - i want a wife judy brady essay .... Why I Want a Wife Assignment Example Topics and Well Written Essays .... I want a wife thesis statement. I Want a Wife by Judy Brady Essay .... I want a wife essay by judy brady - kingessays.web.fc2.com. I want a wife judy brady analysis - statementwriter.web.fc2.com. I Want A Wife - Richard Krishnan Engl1A Sec 4 Due: Nov 13 2007 I Want A .... PPT - Why I Want a Wife a satirical essay by Judy Brady PowerPoint .... Descriptive essay: Judy brady i want a wife essay. Definition essay: Judy brady i want a wife essay. I Want A Wife Judy Brady - slidesharedocs. Judy syfers i want a wife essays: Discussion. I Want a Wife Essay by Judy Brady Analysis - Free Essay, Term Paper .... I want a wife. I Want a Wife--Analysis Questions.docx - I Want a WifeAnalysis .... Analysis of Why I Want A Wife by Judy Brady Article. My Mother Never Worked vs. I Want a Wife - Free Essay Example - 897 .... I want a Wife - I want a Wife Summary In her essay, I Want a Wife, Judy ... I Want A Wife Essay I Want A Wife Essay
Empathy: The Fundamental Skill Of Our TimesFCB Brasil
Why is it we can put ourselves in the shoes of certain movie characters and suffer, celebrate, smile and even cry right along with them? How can we express the powerful sense of approval we feel when someone understands us without judging us? Why do discussions about politics quickly degenerate into vicious arguments? It’s all a question of Empathy, which is our capacity to put ourselves in the shoes of others and feel things the way others do.
Studying this emotion and its relationship with brands is the purpose of the second edition of Trusparency 2.0: Empathy, a proprietary study by FCB Brasil conducted in 2012 about the importance of transparency in the discourse of brands. In partnership with co-creative strategic thinking consultants CO.R Inovação, the agency spent months mapping Empathy around Brazil to understand how the ability to see the world through the eyes of another creates opportunities for more intimate communications and even for the creation of more attractive products and services.
Want to tell better marketing and brand stories? Want to develop a better emotional connection with your audience? In this presentation, with Erin Blaskie, we uncover what it means to connect with your target market and tell the story that matters most to them.
On Brands, Technology and Feelings.
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
My presentation from Day 2.
Book me to speak? eaonpritchard at gmail.com
This one is a bit of a Greatest Hits, you may have heard some of it before, there are some new bits too.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
8. POTATO SALADJuly 2014 KICKSTARTER Project by Zack Danger Brown.
$55,492 raised by 2085 backers on initial goal of $10.
9. “The spread of cheap and
widely available creative tools
is sad for people in the
advertising business the same
way that movable type was
sad for scribes -– the loss from
this kind of change is real but
limited and is accompanied by
a generally beneficial social
change.”
– Clay Shirky
30. CLIENTS
Become fiendishly
prescriptive about the type
of clients to do business
with.
1.
EXPERTISE
Build specificity around
capabilities of a specific niche.
2.
TALENT
Hire the unique abilities,
attitudes and skillsets to service
this vision.
3.