SlideShare a Scribd company logo
Hello.
Eaon Pritchard
Sputnik Agency
@eaonp
‘About 123,000,000 results’
Jean Baudrillard
#
#MOTT THE HOOPLE
   SYNDROME
That’s enough
about me, let’s
talk about you…

What do YOU
think about me?
#THE MYTH
   OF THE
INFLUENCERS
#I AM NOT A
  CONSUMER
I AM A PERSON
#THERE IS NO
  AUDIENCE
NIETZCHE MARKETING
#TV IS THE
SECOND SCREEN
    (at best)
MOBILE
CAN REPLICATE
 ALL LEGACY
    MEDIA
DOMINANT MEDIA:
1- PRINT
2-RECORDINGS
3-CINEMA
4-RADIO
5-TV
6-INTERNET
7-MOBILE
8-AUGMENTED REALITY?
	
  
“	
  
   Self-expression is the

                                              ”	
  
    new entertainment.
        Arianna Huffington, Huffington Post
#MASS IS
 A BLIP
Bobby, what are your songs about?
WHAT IS
YOUR BRAND ABOUT?
WHO ARE YOU?
WHY ARE YOU HERE?
WHAT MAKES YOU UNIQUE?
HOW DO YOU MAKE
A DRAMATIC DIFFERENCE?
WHO CARES?
VISION   STRATEGY   PRODUCT
#WORLDVIEW
#PICK A FIGHT
#PURPOSE
#STORY
#SLIPPY
#SHINE A LIGHT
#DO EXPERIMENTS
 NOT RESEARCH
#IT AIN’T WHERE
     YOU’RE FROM
IT’S WHERE YOU’RE AT
#STOP LOOKING
FOR EXAMPLES.
START SETTING
 AN EXAMPLE.
#NAIL IT
THEN SCALE IT.
‘Your worst enemy cannot harm you
as much as your own thoughts, unguarded.
But once mastered,
no one can help you as much’
The Dhammapada
QUESTION
EVERYTHING
Thankyou.
Eaon Pritchard
Sputnik Agency
@eaonp

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Social media world melbourne day 2