Conversational commerce: why you should care what @joe public had for lunchSebastien Provencher
The rise of social media and user-generated content is impacting the way local merchants are doing business. This presentation explores how social media can become a proactive marketing tool for small and medium-sized businesses.
The document discusses the rise of messenger apps and conversational commerce. By 2020, 5 billion people will have smartphones and 85% of customer relationships will be managed without human interaction as conversational interfaces become more common. This represents an opportunity for businesses to engage with customers through new channels like messaging apps, chatbots, and conversational experiences. The key will be providing useful, engaging content through lightweight interactions over time rather than one-time promotions.
Ignition Chatbots: CONVERSATIONAL COMMERCE: MORE THAN CHIT CHATSaiful Islam
This document discusses the rise of conversational commerce through chatbots. It notes that chatbots are being used by many companies to provide customer service and shopping assistance. Messaging apps are a popular way to access chatbots due to their large user bases and high levels of user engagement. The document presents data showing people are increasingly using and interacting with chatbots, especially millennials, and that chatbots have better user retention rates than many mobile apps.
E-Commerce is a system which has bought a revolution in the business world and also in life of individuals as they can simply order by using the internet and need not go and search in shops. This paper is about advancement in E-Commerce and will show how the new technology in E-Commerce will be. In this new system most easy part is that the product reviews of all the online shopping sites will be shown in a single page and the user need not search every online site for reviews and user can complete the order by interacting with computer by the voice of the user. This is very easy to adopt by any user.
Diva e gentsch_conversational_commerce-2017Peter Gentsch
Conversational Commerce als nächste Reifegradstufe für den Online Hnadel. Wie Algorithmics, Automation und Artificial Intelligence für die Umsatzsteigerung und Kundenbindung genutztw werden können.
Kata.ai - Artificial Intelligence in Indonesia through conversational chatbot...Chris Franke
Indonesia's text message-based virtual assistant company YesBoss has introduced a new platform called Kata.ai to bridge conversations between brands and customers using an artificial intelligence-based auto response system.
The new platform will be able to process informal conversations on popular messaging apps such as Line or other social media platforms, and connect consumers who want to complain, chat or buy certain products with the official accounts of corresponding companies.
The technology is reportedly more cost-efficient for brands, as it allows them to cut staff budget and offers an alternative approach to understand Indonesian consumers' behaviour.
For customers, the system might end the frustration of having to rely on outdated lists of frequently asked questions as they can now get instant feedback from the companies.
Kata.ai recently recruited a new tech adviser, Jim Geovedi, an Indonesian IT security expert based in the United Kingdom. Its holding company, YesBoss, has also recently appointed a new chief technology officer, Ahmad Rizqi Meydiarso, previously a system engineer at French aircraft manufacturer Airbus.
YesBoss' clients have included tech giant Microsoft, Telkom's telephone directory publisher subsidiary Infomedia Nusantara, and aCommerce — the local arm of a Thai online shopping site.
Conversational Commerce and Magento 2: Breaking new ground with Facebook, Ale...Phillip Jackson
In this presentation given at ZendCon 2016 I detail the approach to building worthwhile conversational commerce experiences for Alexa and Facebook Messenger on Magento 2.
Conversational commerce: why you should care what @joe public had for lunchSebastien Provencher
The rise of social media and user-generated content is impacting the way local merchants are doing business. This presentation explores how social media can become a proactive marketing tool for small and medium-sized businesses.
The document discusses the rise of messenger apps and conversational commerce. By 2020, 5 billion people will have smartphones and 85% of customer relationships will be managed without human interaction as conversational interfaces become more common. This represents an opportunity for businesses to engage with customers through new channels like messaging apps, chatbots, and conversational experiences. The key will be providing useful, engaging content through lightweight interactions over time rather than one-time promotions.
Ignition Chatbots: CONVERSATIONAL COMMERCE: MORE THAN CHIT CHATSaiful Islam
This document discusses the rise of conversational commerce through chatbots. It notes that chatbots are being used by many companies to provide customer service and shopping assistance. Messaging apps are a popular way to access chatbots due to their large user bases and high levels of user engagement. The document presents data showing people are increasingly using and interacting with chatbots, especially millennials, and that chatbots have better user retention rates than many mobile apps.
E-Commerce is a system which has bought a revolution in the business world and also in life of individuals as they can simply order by using the internet and need not go and search in shops. This paper is about advancement in E-Commerce and will show how the new technology in E-Commerce will be. In this new system most easy part is that the product reviews of all the online shopping sites will be shown in a single page and the user need not search every online site for reviews and user can complete the order by interacting with computer by the voice of the user. This is very easy to adopt by any user.
Diva e gentsch_conversational_commerce-2017Peter Gentsch
Conversational Commerce als nächste Reifegradstufe für den Online Hnadel. Wie Algorithmics, Automation und Artificial Intelligence für die Umsatzsteigerung und Kundenbindung genutztw werden können.
Kata.ai - Artificial Intelligence in Indonesia through conversational chatbot...Chris Franke
Indonesia's text message-based virtual assistant company YesBoss has introduced a new platform called Kata.ai to bridge conversations between brands and customers using an artificial intelligence-based auto response system.
The new platform will be able to process informal conversations on popular messaging apps such as Line or other social media platforms, and connect consumers who want to complain, chat or buy certain products with the official accounts of corresponding companies.
The technology is reportedly more cost-efficient for brands, as it allows them to cut staff budget and offers an alternative approach to understand Indonesian consumers' behaviour.
For customers, the system might end the frustration of having to rely on outdated lists of frequently asked questions as they can now get instant feedback from the companies.
Kata.ai recently recruited a new tech adviser, Jim Geovedi, an Indonesian IT security expert based in the United Kingdom. Its holding company, YesBoss, has also recently appointed a new chief technology officer, Ahmad Rizqi Meydiarso, previously a system engineer at French aircraft manufacturer Airbus.
YesBoss' clients have included tech giant Microsoft, Telkom's telephone directory publisher subsidiary Infomedia Nusantara, and aCommerce — the local arm of a Thai online shopping site.
Conversational Commerce and Magento 2: Breaking new ground with Facebook, Ale...Phillip Jackson
In this presentation given at ZendCon 2016 I detail the approach to building worthwhile conversational commerce experiences for Alexa and Facebook Messenger on Magento 2.
Visa aims to build a winning solution in conversational commerce by leveraging its existing assets and partnerships. As a fast follower, Visa can enter the growing conversational commerce market using its large payment network, Visa Developer platform, and partnerships with mobile keyboard and telecom companies. This would allow Visa to offer a secure and convenient payment solution that works across messaging apps on smartphones and basic phones, meeting user needs. By expanding access to both banked and unbanked consumers globally, Visa sees an opportunity to become a leader in the estimated $700-$800 billion conversational commerce market by 2017.
This document discusses faceplate and HMI UDT technologies in WinCC. It explains that a faceplate groups HMI objects into a single reusable object. Faceplates that use an HMI UDT interface only need to be tagged once, saving significant development time. Examples are given of PID, VFD, and analog instrument faceplates created with HMI UDTs that dynamically adapt based on the connected controller tags. The process of creating an HMI UDT, assigning it to a data block, tagging faceplate objects, and using the faceplate is outlined.
Este documento trata sobre el diseño de interfaces de usuario en sistemas SCADA. Explica que las interfaces deben ser fáciles de usar y amigables para los usuarios, ya que interactúan directamente con los procesos que supervisan y controlan. También destaca factores como la usabilidad, navegabilidad y manejo de la información como pautas clave para el diseño de interfaces en estos sistemas.
Chat Bots, ChatOps and the Conversational User Interface (CUI)Richard Slater
How to Leverage the Conversational User Interface with Chat Bot Frameworks and commoditized artificial intelligence agents and services to deliver great interactions with customers and delivery teams.
Messaging, bots, Slack, Facebook Messenger, conversational commerce, AI, NLP... There is a lot of hype around these topics. Here we try to understand the platform shift, and analyse what works and what doesn't.
The Future of Human Machine Interfaces (HMI)Daniel Zahler
Perspectives on Human-Machine Interfaces (HMI) from leading technology corporations and researchers. Includes virtual reality, augmented reality, and artificial intelligence.
The document discusses human-machine interfaces (HMI) and their importance for occupational safety and health. It begins by defining HMI as the part of an electronic machine that facilitates information exchange between the operator and the device. It then notes that HMI design has often neglected human factors and led to increased risk of errors, accidents, and worker stress. Finally, it emphasizes that proper HMI design in accordance with human factors principles is critical to ensuring safe, efficient and productive interactions between humans and machines.
Unlock full featured course with 250+ Video Lectures at 20% Discount for "Learn 5 PLC's in a Day" lifetime E-Learning course for 39 USD only: https://www.udemy.com/nfi-plc-online-leaning/?couponCode=slideshare2016
Enroll for Advanced Industrial Automation Training with PLC, HMI and Drive Combo with 300+ Video Lecture for 69.3 USD only: http://online.nfiautomation.org/catalog/1769?couponCode=LEARNING_MADE_EASY
Google Plus: https://plus.google.com/+RajvirSinghNFIAutomation
E-mail: nfiautomation@gmail.com
The Chatbots Are Coming: A Guide to Chatbots, AI and Conversational InterfacesTWG
2016 is the year of all things conversational. Chatbots, suddenly, are everywhere. Driven by the explosion in popularity of messaging apps like Kik, Slack and Facebook Messenger, chatbots are quickly becoming a core part of the software product mix.
So does your business need a chatbot? This deck will help you understand the massive opportunity for companies who are bold enough to start building chatbots of their own.
(Already au fait with chatbots and looking for a software team to help you with yours? Skip to slide 47 to see some of the chatbots we've built at TWG for our clients and ourselves.)
AI Agent and Chatbot Trends For EnterprisesTeewee Ang
This document discusses the growing trend of chatbots and artificial intelligence assistants. It notes that major tech entrepreneurs like Mark Zuckerberg and Elon Musk have expressed interest in AI. While Musk sees AI as a potential threat, Zuckerberg wants to create an AI assistant for home use. The document outlines how chatbots use technologies like natural language processing and machine learning. It provides examples of chatbots being used in applications like customer service, human resources, and scheduling. In conclusion, the document predicts that AI assistant and chatbot applications will continue growing in both enterprise and consumer spaces.
A chatbot is a program that interacts with users through chat interfaces like messaging apps. Chatbots are simple and inexpensive to develop and deploy, and allow asynchronous notifications and integration with teams. To build a chatbot, you define a grammar for commands, program actions for the bot to take, and define how it will return results to the user. Advanced features include integrating webhooks and slash commands for more capabilities. Security measures like restricting commands and using tokens are also important to implement.
Descripción de los tipos de interfaces de acuerdo con Rogers, Preece y Sharp. Un ejercicio de calentamiento creativo para el HCI Design basado en el pensamiento de Bill Buxton (sobre el boceto como herramienta para la descripción de experiencias de uso). Videos sobre el trabajo realizado en instituciones como el MIT en su Media Lab y Design Lab y conferencias del Instituto de Diseño del IIT en Chicago.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
Visa aims to build a winning solution in conversational commerce by leveraging its existing assets and partnerships. As a fast follower, Visa can enter the growing conversational commerce market using its large payment network, Visa Developer platform, and partnerships with mobile keyboard and telecom companies. This would allow Visa to offer a secure and convenient payment solution that works across messaging apps on smartphones and basic phones, meeting user needs. By expanding access to both banked and unbanked consumers globally, Visa sees an opportunity to become a leader in the estimated $700-$800 billion conversational commerce market by 2017.
This document discusses faceplate and HMI UDT technologies in WinCC. It explains that a faceplate groups HMI objects into a single reusable object. Faceplates that use an HMI UDT interface only need to be tagged once, saving significant development time. Examples are given of PID, VFD, and analog instrument faceplates created with HMI UDTs that dynamically adapt based on the connected controller tags. The process of creating an HMI UDT, assigning it to a data block, tagging faceplate objects, and using the faceplate is outlined.
Este documento trata sobre el diseño de interfaces de usuario en sistemas SCADA. Explica que las interfaces deben ser fáciles de usar y amigables para los usuarios, ya que interactúan directamente con los procesos que supervisan y controlan. También destaca factores como la usabilidad, navegabilidad y manejo de la información como pautas clave para el diseño de interfaces en estos sistemas.
Chat Bots, ChatOps and the Conversational User Interface (CUI)Richard Slater
How to Leverage the Conversational User Interface with Chat Bot Frameworks and commoditized artificial intelligence agents and services to deliver great interactions with customers and delivery teams.
Messaging, bots, Slack, Facebook Messenger, conversational commerce, AI, NLP... There is a lot of hype around these topics. Here we try to understand the platform shift, and analyse what works and what doesn't.
The Future of Human Machine Interfaces (HMI)Daniel Zahler
Perspectives on Human-Machine Interfaces (HMI) from leading technology corporations and researchers. Includes virtual reality, augmented reality, and artificial intelligence.
The document discusses human-machine interfaces (HMI) and their importance for occupational safety and health. It begins by defining HMI as the part of an electronic machine that facilitates information exchange between the operator and the device. It then notes that HMI design has often neglected human factors and led to increased risk of errors, accidents, and worker stress. Finally, it emphasizes that proper HMI design in accordance with human factors principles is critical to ensuring safe, efficient and productive interactions between humans and machines.
Unlock full featured course with 250+ Video Lectures at 20% Discount for "Learn 5 PLC's in a Day" lifetime E-Learning course for 39 USD only: https://www.udemy.com/nfi-plc-online-leaning/?couponCode=slideshare2016
Enroll for Advanced Industrial Automation Training with PLC, HMI and Drive Combo with 300+ Video Lecture for 69.3 USD only: http://online.nfiautomation.org/catalog/1769?couponCode=LEARNING_MADE_EASY
Google Plus: https://plus.google.com/+RajvirSinghNFIAutomation
E-mail: nfiautomation@gmail.com
The Chatbots Are Coming: A Guide to Chatbots, AI and Conversational InterfacesTWG
2016 is the year of all things conversational. Chatbots, suddenly, are everywhere. Driven by the explosion in popularity of messaging apps like Kik, Slack and Facebook Messenger, chatbots are quickly becoming a core part of the software product mix.
So does your business need a chatbot? This deck will help you understand the massive opportunity for companies who are bold enough to start building chatbots of their own.
(Already au fait with chatbots and looking for a software team to help you with yours? Skip to slide 47 to see some of the chatbots we've built at TWG for our clients and ourselves.)
AI Agent and Chatbot Trends For EnterprisesTeewee Ang
This document discusses the growing trend of chatbots and artificial intelligence assistants. It notes that major tech entrepreneurs like Mark Zuckerberg and Elon Musk have expressed interest in AI. While Musk sees AI as a potential threat, Zuckerberg wants to create an AI assistant for home use. The document outlines how chatbots use technologies like natural language processing and machine learning. It provides examples of chatbots being used in applications like customer service, human resources, and scheduling. In conclusion, the document predicts that AI assistant and chatbot applications will continue growing in both enterprise and consumer spaces.
A chatbot is a program that interacts with users through chat interfaces like messaging apps. Chatbots are simple and inexpensive to develop and deploy, and allow asynchronous notifications and integration with teams. To build a chatbot, you define a grammar for commands, program actions for the bot to take, and define how it will return results to the user. Advanced features include integrating webhooks and slash commands for more capabilities. Security measures like restricting commands and using tokens are also important to implement.
Descripción de los tipos de interfaces de acuerdo con Rogers, Preece y Sharp. Un ejercicio de calentamiento creativo para el HCI Design basado en el pensamiento de Bill Buxton (sobre el boceto como herramienta para la descripción de experiencias de uso). Videos sobre el trabajo realizado en instituciones como el MIT en su Media Lab y Design Lab y conferencias del Instituto de Diseño del IIT en Chicago.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
7 things you need to know on conversational commerce
Letsclap.io is a conversational commerce platform, enabling businesses to deliver commerce and customer service via popular messaging apps like Facebook Messenger , Telegram or Wechat.
Since 2015 there are more monthly active users on messagings apps (like Whatsapp, Facebook Messenger, Wechat, Kik, Telegram, …) compared to social media networks.
Messaging apps have now surpassed social networks.
On top of that, Activate expects another 1,1 billion users will start using messaging apps by 2018.
Messaging apps have proven to be popular between consumers because they are private, personal, real-time and available on-the-go.
For businesses messaging apps have the same benefits when used to communicate with customers and prospects.
Messaging is now quickly turning into a service and commerce platform for conversations between consumers and businesses.
Consumers message with their friends daily via mobile messaging apps.
Reaching out to a business today remains far more difficult. Most business provide a number of fragmented and slow contact options. “I haven’t met anybody who likes to call a business” (Mark Zuckerberg on the Facebook F8 Conference 2016 on 12th April when launching the Messenger Platform)
Messaging creates a unique opportunity for businesses to change the way how they interact with their customers. Personal, fast and convenient.
Conversational commerce has been introduced to describe a trend where conversations and other natural language interfaces are used to interact with brands, services and bots.
Chris Messina defines conversational commerce as “utilizing chat, messaging, or other natural language interfaces (i.e. voice) to interact with people, brands, or services and bots that heretofore have had no real place in the bidirectional, asynchronous messaging context”
The commerce part clearly indicates the integration of services and commerce transactions into the interface and UI.
So what are the 7 things you need to know on conversational commerce?
1. From conversation to relation , 2. It’s commerce (like you don’t know it), 3. The end of Google as we know it, 4.(Most) Apps will disappear, 5.Use with caution, 6. The future is now (also for Facebook), 7. Messaging is growing faster than social media
Conversational commerce will help brands to connect to consumers within the right context (time, location, customer moment) and therefore to build meaningful relationships over time. Conversational commerce will not only be done by bots but mostly by a mix of human experts and bots.
Over time there has been a trend to introduce in-app messaging. Conversational commerce nevertheless turns that evolution around. Messaging apps will get more features (app like) and the UI will allow for much more than textual conversations. Completing payments or transactions will be support within a hybrid interface of conversations and action elements like forms, buttons and custom keyboards.
Today people search a lot to get their specific job done. Almost any customer moment includes using a search engine like Google to find options or information. When conversational commerce offers direct access to human experts, AI and integrated services the necessity for “search and trial” behaviour might drop. Google only recently announced their own plans to launch a messaging app and supporting tools for businesses.
Welcome to the post-app economy. Mobile App usage has changed substantially over the last years. The usage of apps gots concentrated to max. 5 apps where most of the time on our phones is spend. Messaging is one of these apps (Whatsapp, Facebook Messenger, Wechat, …).
Conversational commerce is not a turnkey solution for any customer moment or any business need. Nir Eyal summarized a few scenarios where conversational commerce makes most sense: too many options, no joy in browsing, analysis is hard, the interface is too complicated, the need for a trusted relationship and when there is no need for direct completion.
The recent move of FB Messenger to launch their Messenger Platform (Beta) is not the first move to create a conversational commerce network. The leading Asian messaging app Wechat has already implemented a lot of the conversational features in the past. Today their ARPU (estimated average revenu per user) is already at $7 USD , about 7x the ARPU of Whatsapp, the largest messaging platform over the last years. Facebook Messenger will need to speed up to keep in line with the evolutions on Wechat.
Overall the number of users on messaging apps has surpassed those of social media networks.
Get your business started on Conversational commerce today … Signup for your team inbox to handle your conversations with your customers via messaging apps – 14 day trial included on www.letsclap.io
We hope you enjoyed our view on conversational commerce. In need of support with our conversational commerce? Contact us to get you started.