Indonesia's text message-based virtual assistant company YesBoss has introduced a new platform called Kata.ai to bridge conversations between brands and customers using an artificial intelligence-based auto response system.
The new platform will be able to process informal conversations on popular messaging apps such as Line or other social media platforms, and connect consumers who want to complain, chat or buy certain products with the official accounts of corresponding companies.
The technology is reportedly more cost-efficient for brands, as it allows them to cut staff budget and offers an alternative approach to understand Indonesian consumers' behaviour.
For customers, the system might end the frustration of having to rely on outdated lists of frequently asked questions as they can now get instant feedback from the companies.
Kata.ai recently recruited a new tech adviser, Jim Geovedi, an Indonesian IT security expert based in the United Kingdom. Its holding company, YesBoss, has also recently appointed a new chief technology officer, Ahmad Rizqi Meydiarso, previously a system engineer at French aircraft manufacturer Airbus.
YesBoss' clients have included tech giant Microsoft, Telkom's telephone directory publisher subsidiary Infomedia Nusantara, and aCommerce — the local arm of a Thai online shopping site.