The document outlines steps companies can take towards omnichannel customer success. It recommends identifying customers, actively listening to them in every channel, measuring key metrics, analyzing employee engagement, establishing clear service standards, gaining internal adoption of the customer experience strategy, and championing customer insights to drive action. The document emphasizes that customer experience is a top competitive priority for many companies but many programs are failing, so following these steps is important to improve the customer experience.
54. • 60% of mobile visitors didn’t find what they
were looking for.
• “I find searching your site really frustrating.
All I wanted to do was download a form and I
couldn’t. Please make the site better for
customers!” (Score = 32)
Survey Feedback
Note: Not Actual Data Source: LeaPica.com
55. Note: Not Actual Data
Source: LeaPica.com
60% of Mobile Visitors
didn’t find what they needed !
56. “I find searching your
site really frustrating. All
I wanted to do was
download a form and I
couldn’t. Please make the
site better for
customers!” (Score = 32)Source: LeaPica.com
59. 1. Identify who your customers are
2. Actively Listen to your customers
3. Measure
4. Analyze Employee Engagement
5. Establish customer service standards
6. Gain internal adoption
7. Champion customer insights to action
Steps towards
OMNICHANNEL
SUCCESS