MSLGROUP Creative+ is a global creative team based in India that provides design, digital, video, and event creative services to MSLGROUP offices and clients around the world. The team has 50 creative staff and partners that have delivered over 500 projects for over 50 global clients. MSLGROUP Creative+ aims to provide high quality, fast creative content to support pitches and marketing needs for MSLGROUP offices globally. Services include branding, print production, packaging, digital offerings like websites and mobile apps, online marketing, and experience working with over 20 MSLGROUP offices.
This document appears to be a presentation for a travel business called Inverno. It includes sections on their mission, products/services, team, portfolio and benefits. The presentation promotes travelling and discounts on trips while discussing how Inverno helps customers seamlessly plan vacations through multimedia and cross-platform growth strategies. It emphasizes collaboratively empowering markets through digital networks.
Winter Theme Presentation Template
If you want to buy this presentation template, please visit http://madlis.com
Good design gets out of the way of the content you are sharing. It helps your audience focus on the content itself instead of the design.
But, it's no secret that most people dislike giving presentations. The dread of public speaking consistently ranks among the greatest fears in public surveys.
This presentation slides can help you reduce the anxiety involved with giving a presentation. Well-designed slides not only build your own confidence, they make your key points clearer to the audience.
Specs :
* 60 presentation slides in total.
* 30 unique and editable presentation slides design.
* 2 options of color themes (light and dark) variation.
* 16:9 HD widescreen slide format (1920 x 1080 pixels).
* Image placeholder with slide master.
* No need Adobe Photoshop or any other image editor.
* Fully editable text.
* Icons variation are included.
* RGB color mode.
* Drag and drop image to screen mockups.
Note :
* Photos in the preview are not included.
* Vector Shape Illustrations are included.
* Fonts used are not included, they could be dowloaded from the links on the Documentation File.
Cheers! :)
The document discusses design guidelines from real-life case studies. It describes how JDSU, Blackboard, and Xerox developed design guidelines to achieve consistency across their products and brands as they acquired new companies or platforms. It provides tips for creating guidelines, such as starting with visual style first, focusing on low-hanging fruit, and gaining management support. Case study presenters discuss workshops, documentation, and culture change needed for successful guidelines.
Tree Frog International is a digital marketing agency that helps clients achieve business goals through creative communication and effective marketing strategies. They take a collaborative approach to developing ideas and focus on practical execution. Their services include digital strategy planning, website design, social media strategy, and mobile app development. They aim to understand clients' audiences and help clients engage with them through the appropriate digital channels.
We are a full-service interactive agency. Our passion is creating and delivering customized, unique solutions.
Whether its developing rich websites, producing engaging video, creating dynamic 3D animation or devising
digital marketing strategies, our goal is always the same: connecting your brand with customers by creating
memorable and relevant user experiences that deliver measurable results.
This document provides a step-by-step guide for using social media to grow a business. It defines social media and different types of social platforms. The guide emphasizes that social media requires engaging in two-way conversations, not one-way marketing. It presents a 10 step process for developing a social media strategy, including defining goals, listening to conversations, engaging audiences, and measuring results. The overall approach aims to use social platforms as "feeders" to drive traffic to a company's main website and optimize its calls to action.
This document appears to be a presentation for a travel business called Inverno. It includes sections on their mission, products/services, team, portfolio and benefits. The presentation promotes travelling and discounts on trips while discussing how Inverno helps customers seamlessly plan vacations through multimedia and cross-platform growth strategies. It emphasizes collaboratively empowering markets through digital networks.
Winter Theme Presentation Template
If you want to buy this presentation template, please visit http://madlis.com
Good design gets out of the way of the content you are sharing. It helps your audience focus on the content itself instead of the design.
But, it's no secret that most people dislike giving presentations. The dread of public speaking consistently ranks among the greatest fears in public surveys.
This presentation slides can help you reduce the anxiety involved with giving a presentation. Well-designed slides not only build your own confidence, they make your key points clearer to the audience.
Specs :
* 60 presentation slides in total.
* 30 unique and editable presentation slides design.
* 2 options of color themes (light and dark) variation.
* 16:9 HD widescreen slide format (1920 x 1080 pixels).
* Image placeholder with slide master.
* No need Adobe Photoshop or any other image editor.
* Fully editable text.
* Icons variation are included.
* RGB color mode.
* Drag and drop image to screen mockups.
Note :
* Photos in the preview are not included.
* Vector Shape Illustrations are included.
* Fonts used are not included, they could be dowloaded from the links on the Documentation File.
Cheers! :)
The document discusses design guidelines from real-life case studies. It describes how JDSU, Blackboard, and Xerox developed design guidelines to achieve consistency across their products and brands as they acquired new companies or platforms. It provides tips for creating guidelines, such as starting with visual style first, focusing on low-hanging fruit, and gaining management support. Case study presenters discuss workshops, documentation, and culture change needed for successful guidelines.
Tree Frog International is a digital marketing agency that helps clients achieve business goals through creative communication and effective marketing strategies. They take a collaborative approach to developing ideas and focus on practical execution. Their services include digital strategy planning, website design, social media strategy, and mobile app development. They aim to understand clients' audiences and help clients engage with them through the appropriate digital channels.
We are a full-service interactive agency. Our passion is creating and delivering customized, unique solutions.
Whether its developing rich websites, producing engaging video, creating dynamic 3D animation or devising
digital marketing strategies, our goal is always the same: connecting your brand with customers by creating
memorable and relevant user experiences that deliver measurable results.
This document provides a step-by-step guide for using social media to grow a business. It defines social media and different types of social platforms. The guide emphasizes that social media requires engaging in two-way conversations, not one-way marketing. It presents a 10 step process for developing a social media strategy, including defining goals, listening to conversations, engaging audiences, and measuring results. The overall approach aims to use social platforms as "feeders" to drive traffic to a company's main website and optimize its calls to action.
Although digital disruptions have been happening for a few decades, no one would have imagined the transparency and efficiency technology brought to remote working.
This document provides an overview of Switch, a networked agency that uses a flexible network of PR, marketing, branding and digital specialists. They aim to deliver compelling communications for clients in an agile way without waste or fluff. Switch operates as a flexible network rather than a hierarchy and provides integrated communications services including consulting, creating materials, communications, and measuring outcomes. It highlights some of Switch's clients and campaigns across various industries.
The main goal of this study is to understand how companies use the concept of Digital Analytics and how to leverage their results from Digital Analytics implementation.
Digital Yalo Agency and Creative Overview - October 2014Arnold Huffman
Digital Yalo is a digital agency skilled in marketing strategy, design & user experience, and content ideation & creation. Our drive is to entertain your audiences using elements of film, art, music and sports to focus their attention on your brand and your products. We deliver these entertaining experiences for web, commerce, social, mobile and a wide range of campaigns (including search, paid, retargeting, and email).
The document summarizes Confee, a startup building a marketplace for conferences. It is seeking a full-stack JavaScript developer to join its founding team. Confee aims to connect conference organizers, attendees, speakers and sponsors more efficiently through a platform that allows users to find, save and share conferences. The startup has conducted customer research, assembled an experienced founding team and advisors, and developed a minimum viable product running on AWS with a React/Next.js frontend and Node.js/Postgres backend. It offers a compensation package including monthly salary and stock options.
Gain relevant insights from Fallon attendees of the Mashable Media Summit 2010 about Creating and Choreographing Engaging Content in the Modern Age, enjoy a lunch of mashed potatoes and food for thought.
Presenters: Chris Campbell, Erin Simle, Marty Wetherall, and Julianna Simon with Aki Spicer as Moderator.
*Brainfood is Fallon agency food for thought that stimulates lively discussion and provides valuable insights and applications for you and your clients.
Previous Brainfoods: http://www.slideshare.net/group/we-are-fallon
Our portfolio highlighting our work with FTSE and large multinational companies in designing and building there corporate intranets. The platforms we worked on include MS SharePoint, Vignette, Google Apps and bespoke.
This is the presentation from our recent business breakfast. This event looked at current collaborative platforms such as SharePoint, Jive, Yammer and how they can fit together to communicate effectively with your employees.
Travel Counsellors implemented HP Exstream to streamline customer communications as part of a rebranding effort. HP Exstream automated document design processes, reduced template numbers, and supported multiple output formats. This improved the customer experience through more attractive, readable documents while also reducing costs and document development times for Travel Counsellors.
The fluffy science behind creating stuff worth sharing for KLMPolle de Maagt
What content is contagious? What goes 'viral'? What stuff 'works' on social media? Here's a agency and research perspective on best practices and ideas.
Social media and internal communications: "Consumers want another kind of com...Polle de Maagt
This document discusses how companies need to change their approach to better meet changing consumer expectations. It emphasizes that companies should focus on acting and communicating in remarkable ways, rather than just talking. It also stresses capitalizing on existing resources like employee knowledge and produced content, using pilots to drive change, and empowering employees as advocates. The key messages are that consumer expectations have changed, companies should leverage existing resources, and use pilots to facilitate organizational change.
Social media has revolutionized marketing and corporate communications, and now it is shaping the next-generation of corporate staffing. Companies are applying social media practices to connect with the best minds in their industry and build relationships with them in their own environments without the excessive fees of agencies and job boards.
As a firm specializing in deep candidate research and cultivation, JCSI is bringing the leading edge social media staffing services to our clients. To help you understand how this can help your business, we’ve developed a new presentation that will discuss the impact social media is having on job candidates and HR departments in every industry. We’ll evaluate the social media platforms and discuss how they can be applied in your organization to build your employment brand and attract higher quality candidates at a lower cost. You’ll also learn the metrics and evaluations you can apply to quantify your business impact.
Social media can help you move as fast as your ideal candidates.
Presented by:
Brian Cavoli
bcavoli@jcsi.net
Fallon Brainfood: 15 #Winning Ideas for young hopefuls seeking to enter adver...Aki Spicer
Fallon's Rocky Novak (@rockynovak) Director of Digital Development, and Aki Spicer (@akispicer), Director of Digital Strategy present 15 Things You Should Know (but aren’t likely hearing) About Starting Your Career in Advertising. Advice at the intersection of Inspiration and "Scared Straight."
@University of Minnesota Ad Club, November 2011
Centerline Digital is a content marketing agency that creates digital experiences to strengthen brands. They craft strategies, create content, and develop digital assets like websites, videos, and animations. Their three phase process includes discovery and planning, creation and activation of content, and optimizing efforts through promotion and analysis to achieve business goals like leads and sales. They seek long-term client partnerships and have been in business for over 20 years.
Reactive is a digital agency that specializes in strategy, creative, technology and marketing. It has over 90 staff across 5 offices globally. Reactive has designed and marketed hundreds of websites for prestigious clients. It developed new websites for Cricket Australia's Big Bash League and the National Gallery of Victoria. Both projects involved building content-rich sites using Sitecore CMS and achieved strong traffic growth and user engagement.
Advent Inc. is a full-service marketing firm located in Houston that offers a wide range of in-house capabilities including advertising, public relations, web design, custom web applications, motion graphics, 3D animation, exhibit services, and custom branded products. As the only true full-service marketing firm in Houston, Advent is equipped to deliver effective communication programs and creative solutions for clients' changing marketing needs. Advent prides itself on understanding clients' needs, generating innovative ideas, and achieving bottom-line results through increasing clients' visibility and credibility.
The document provides information about a digital marketing and social media agency called The Dubs. In 3 sentences:
The Dubs is a 15-year-old digital agency that creates engaging social media strategies and campaigns to connect audiences with brands. They work across social media platforms, web development, and digital marketing. The Dubs prides itself on fostering industry knowledge and features case studies of successful social media campaigns for clients across various industries.
This document summarizes the services provided by Connect, a telephone counseling service for adults who experienced childhood abuse. It provides counseling from 6-10pm Wednesday to Sunday. In 2011-2014, demand for the service increased significantly year-over-year, with over 20 calls answered per night on average. While total calls decreased by 11% from 2013-2014, the number of individual clients increased by 20% due to improved signposting to other services. The service aims to provide immediate support to callers but is only able to answer calls 84% of the time on average due to limited funding.
This document provides a proposal and overview of services from 360 Design, an Irish design agency. It includes:
1) An introduction to 360 Design's services including branding, website design, and marketing strategy development.
2) A case study and details of a project completed for KBC Bank including on-time and on-budget delivery of branding, website development, and search engine optimization.
3) An outline of 360 Design's design, development, and promotion services and hourly rates.
H&T provides outsourced application development and digital marketing services including web, mobile, and e-commerce solutions. They offer qualified software developers and engineers to build business applications and digital channels. H&T also provides analytics, portal design and development, mobile solutions, email marketing, and R&D lab services to help businesses reduce costs, improve user experience and adoption, and interact with customers.
Although digital disruptions have been happening for a few decades, no one would have imagined the transparency and efficiency technology brought to remote working.
This document provides an overview of Switch, a networked agency that uses a flexible network of PR, marketing, branding and digital specialists. They aim to deliver compelling communications for clients in an agile way without waste or fluff. Switch operates as a flexible network rather than a hierarchy and provides integrated communications services including consulting, creating materials, communications, and measuring outcomes. It highlights some of Switch's clients and campaigns across various industries.
The main goal of this study is to understand how companies use the concept of Digital Analytics and how to leverage their results from Digital Analytics implementation.
Digital Yalo Agency and Creative Overview - October 2014Arnold Huffman
Digital Yalo is a digital agency skilled in marketing strategy, design & user experience, and content ideation & creation. Our drive is to entertain your audiences using elements of film, art, music and sports to focus their attention on your brand and your products. We deliver these entertaining experiences for web, commerce, social, mobile and a wide range of campaigns (including search, paid, retargeting, and email).
The document summarizes Confee, a startup building a marketplace for conferences. It is seeking a full-stack JavaScript developer to join its founding team. Confee aims to connect conference organizers, attendees, speakers and sponsors more efficiently through a platform that allows users to find, save and share conferences. The startup has conducted customer research, assembled an experienced founding team and advisors, and developed a minimum viable product running on AWS with a React/Next.js frontend and Node.js/Postgres backend. It offers a compensation package including monthly salary and stock options.
Gain relevant insights from Fallon attendees of the Mashable Media Summit 2010 about Creating and Choreographing Engaging Content in the Modern Age, enjoy a lunch of mashed potatoes and food for thought.
Presenters: Chris Campbell, Erin Simle, Marty Wetherall, and Julianna Simon with Aki Spicer as Moderator.
*Brainfood is Fallon agency food for thought that stimulates lively discussion and provides valuable insights and applications for you and your clients.
Previous Brainfoods: http://www.slideshare.net/group/we-are-fallon
Our portfolio highlighting our work with FTSE and large multinational companies in designing and building there corporate intranets. The platforms we worked on include MS SharePoint, Vignette, Google Apps and bespoke.
This is the presentation from our recent business breakfast. This event looked at current collaborative platforms such as SharePoint, Jive, Yammer and how they can fit together to communicate effectively with your employees.
Travel Counsellors implemented HP Exstream to streamline customer communications as part of a rebranding effort. HP Exstream automated document design processes, reduced template numbers, and supported multiple output formats. This improved the customer experience through more attractive, readable documents while also reducing costs and document development times for Travel Counsellors.
The fluffy science behind creating stuff worth sharing for KLMPolle de Maagt
What content is contagious? What goes 'viral'? What stuff 'works' on social media? Here's a agency and research perspective on best practices and ideas.
Social media and internal communications: "Consumers want another kind of com...Polle de Maagt
This document discusses how companies need to change their approach to better meet changing consumer expectations. It emphasizes that companies should focus on acting and communicating in remarkable ways, rather than just talking. It also stresses capitalizing on existing resources like employee knowledge and produced content, using pilots to drive change, and empowering employees as advocates. The key messages are that consumer expectations have changed, companies should leverage existing resources, and use pilots to facilitate organizational change.
Social media has revolutionized marketing and corporate communications, and now it is shaping the next-generation of corporate staffing. Companies are applying social media practices to connect with the best minds in their industry and build relationships with them in their own environments without the excessive fees of agencies and job boards.
As a firm specializing in deep candidate research and cultivation, JCSI is bringing the leading edge social media staffing services to our clients. To help you understand how this can help your business, we’ve developed a new presentation that will discuss the impact social media is having on job candidates and HR departments in every industry. We’ll evaluate the social media platforms and discuss how they can be applied in your organization to build your employment brand and attract higher quality candidates at a lower cost. You’ll also learn the metrics and evaluations you can apply to quantify your business impact.
Social media can help you move as fast as your ideal candidates.
Presented by:
Brian Cavoli
bcavoli@jcsi.net
Fallon Brainfood: 15 #Winning Ideas for young hopefuls seeking to enter adver...Aki Spicer
Fallon's Rocky Novak (@rockynovak) Director of Digital Development, and Aki Spicer (@akispicer), Director of Digital Strategy present 15 Things You Should Know (but aren’t likely hearing) About Starting Your Career in Advertising. Advice at the intersection of Inspiration and "Scared Straight."
@University of Minnesota Ad Club, November 2011
Centerline Digital is a content marketing agency that creates digital experiences to strengthen brands. They craft strategies, create content, and develop digital assets like websites, videos, and animations. Their three phase process includes discovery and planning, creation and activation of content, and optimizing efforts through promotion and analysis to achieve business goals like leads and sales. They seek long-term client partnerships and have been in business for over 20 years.
Reactive is a digital agency that specializes in strategy, creative, technology and marketing. It has over 90 staff across 5 offices globally. Reactive has designed and marketed hundreds of websites for prestigious clients. It developed new websites for Cricket Australia's Big Bash League and the National Gallery of Victoria. Both projects involved building content-rich sites using Sitecore CMS and achieved strong traffic growth and user engagement.
Advent Inc. is a full-service marketing firm located in Houston that offers a wide range of in-house capabilities including advertising, public relations, web design, custom web applications, motion graphics, 3D animation, exhibit services, and custom branded products. As the only true full-service marketing firm in Houston, Advent is equipped to deliver effective communication programs and creative solutions for clients' changing marketing needs. Advent prides itself on understanding clients' needs, generating innovative ideas, and achieving bottom-line results through increasing clients' visibility and credibility.
The document provides information about a digital marketing and social media agency called The Dubs. In 3 sentences:
The Dubs is a 15-year-old digital agency that creates engaging social media strategies and campaigns to connect audiences with brands. They work across social media platforms, web development, and digital marketing. The Dubs prides itself on fostering industry knowledge and features case studies of successful social media campaigns for clients across various industries.
This document summarizes the services provided by Connect, a telephone counseling service for adults who experienced childhood abuse. It provides counseling from 6-10pm Wednesday to Sunday. In 2011-2014, demand for the service increased significantly year-over-year, with over 20 calls answered per night on average. While total calls decreased by 11% from 2013-2014, the number of individual clients increased by 20% due to improved signposting to other services. The service aims to provide immediate support to callers but is only able to answer calls 84% of the time on average due to limited funding.
This document provides a proposal and overview of services from 360 Design, an Irish design agency. It includes:
1) An introduction to 360 Design's services including branding, website design, and marketing strategy development.
2) A case study and details of a project completed for KBC Bank including on-time and on-budget delivery of branding, website development, and search engine optimization.
3) An outline of 360 Design's design, development, and promotion services and hourly rates.
H&T provides outsourced application development and digital marketing services including web, mobile, and e-commerce solutions. They offer qualified software developers and engineers to build business applications and digital channels. H&T also provides analytics, portal design and development, mobile solutions, email marketing, and R&D lab services to help businesses reduce costs, improve user experience and adoption, and interact with customers.
The document provides information about a digital marketing and social media agency called The Dubs. It discusses their approach of using social media to inspire brand engagement and connect audiences with brands. It outlines their services such as social media strategy, development, and digital marketing. It also includes examples of social media campaigns they have run for clients in different industries.
The document provides information about the creative services offered by MSLGROUP CREATIVE+. It summarizes their team of over 50 professionals who have worked with over 25 MSLGROUP offices globally on over 500 projects. It then lists and describes the various creative services offered, including branding, collateral, print production, web design, multimedia, and digital offerings like custom web applications, ecommerce, mobile apps, and social media apps. It provides examples of case studies and clients that MSLGROUP CREATIVE+ has worked with, including in Asia, EMEA, and the Americas. It concludes by describing the team strengths and an organizational overview.
This document describes the digital media and technology services offered by CSE. CSE has over 120 years of combined experience serving media clients. They have expertise in areas such as digital publishing technology, architecting scalable digital products, and engineering innovative digital experiences. CSE can help brands and companies by developing digital strategies, designing user experiences, and building websites, mobile apps, and other digital solutions to engage audiences.
KMP is a digital marketing agency that provides creative and innovative digital marketing solutions. They offer expertise in areas like web design, content management, email marketing, social media, search engine optimization, and more. KMP prides itself on staying at the cutting edge of digital marketing and helping clients understand how internet changes can benefit their business. They work with clients through a discovery, design, and scoping process to understand goals and deliver appropriate technical and creative solutions.
Creative Communications Solutions provides a wide range of integrated communication services including event management, video production, visual communications, and web solutions. They offer these services as a single source for clients to receive multiple media channels as a complete package. Their goal is to seamlessly combine live events, video, and digital solutions to create engaging customer experiences for their clients.
Vision Integrated Graphics Group is a branding and promotions specialist that helps companies achieve their marketing objectives through graphics programs and projects. They work with clients to manage, produce, and supply corporate imaging assets. Vision focuses on brand awareness, client acquisition, and client retention by understanding each client's specific needs and challenges. They offer wide-format graphics, project management, digital and conventional printing, mailing and fulfillment services. Vision has various production equipment and capabilities to handle projects nationwide. Clients provide positive testimonials about Vision's quality work and service.
Afriness is a cybersecurity, software development, and digital services company based in the DRC that offers services like pentesting, log management, web and mobile app development, and SEO. It has a vision to provide best-in-class IT services globally using equal opportunity and a constructive work environment. The company values integrity, personal excellence, and accountability. It has created tools like SMARTSEC for 24/7 surveillance and DROP to secure servers and clouds.
Web Teks provides a variety of web development and IT services including branding and creative design, enterprise web development, SharePoint and .NET development, and hosting services. They have experience building websites from scratch and integrating custom software with existing infrastructure. Their team of over 60 professionals can help clients with projects large and small across various industries.
Eccentric Infotech provides a range of IT services including custom software development, website development, pre-media services, KPO, and BPO. They specialize in web 2.0 design, social network development, e-commerce solutions, and more. Eccentric Infotech's mission is to provide robust, scalable, and high quality solutions delivered on time with 100% customer satisfaction. They are an offshore provider of various software development and outsourcing services aimed at bringing the benefits of offshore development with the trust of a local company.
The document provides information about Steve Tarry, including his contact details and experience as a creative director and digital designer with over 13 years of experience working with major clients such as the BBC, Barclays, and BMW. It outlines his roles and responsibilities in creative direction, design, conceptualization, content writing, and video production. His skills and education are also summarized, along with details about his current work pursuing a Master's degree in printmaking.
Local Wisdom is a full-service digital marketing agency that provides branding, websites, mobile apps, and other digital services. They use a strategic process of research, planning, design, development, and analytics to bring brands to life through compelling digital experiences. Their team of diverse designers, developers and strategists works with clients ranging from startups to Fortune 500 companies.
projekt202 is a design firm that believes great design can improve the world. They have exited the Information Age and entered the Design Age, where customers now expect intuitive experiences. projekt202 designs, builds, and markets software solutions across multiple industries to profoundly impact the world. They have over 100 employees across several international studios and offices. Their process involves in-depth design research, data analysis, iterative design and development to ensure successful outcomes for clients.
ARC Media Group is a digital media agency established in 2004 and located in Orange County and Hollywood, California. The agency provides strategic, creative, technology, and social media services for clients across various industries. Its capabilities include website development, search marketing, mobile applications, and analytics. ARC Media Group aims to deliver innovative and cutting-edge digital solutions through a team of experienced creative, technology, and strategic professionals.
This document discusses recent changes to Facebook and their implications. It is comprised of four sections:
1. A four-step guide to navigating Facebook's new brand page layout, including custom links, admin notifications, and interactions between brand pages.
2. An explanation of how Facebook's new Comment Box will integrate comments across blogs and Facebook, reducing logins and increasing conversation.
3. An upcoming section on Facebook's new analytics features.
4. A brief section on dos and don'ts for contests on Facebook.
Eng best practice_microblogging_eastwei_msl_executive_whitepaper 030311 finalMSLGROUPAsia
This executive whitepaper from Eastwei MSL provides best practices for using Chinese microblogs (weibos) for communications. It discusses Eastwei MSL's research on weibo usage in China and insights from running weibo campaigns for over 15 clients. The document outlines three main insights: 1) Develop a clear weibo identity and strategy with defined KPIs; 2) Integrate weibo efforts with other online and offline communications for highest impact; 3) Carefully craft the appropriate tone of voice to relate to audiences while maintaining a professional brand image.
Marketing to the Chinese 70s, 80s & 90s MSLGROUPAsia
This document discusses marketing strategies for different generations in China based on focus groups conducted by Eastwei MSL. The 1970s generation values family over self and prefers stability to change. The 1980s generation places high importance on friends and enjoys life in the present moment. The 1990s generation is individualistic and uses the internet as a way to express themselves. Eastwei MSL is China's leading PR agency and is part of the global network MSLGROUP, which provides communications services.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
2. MSLGROUP CREATIVE+ is a global design and
creative development team that maintains a 24x7
operation in India. The CREATIVE+ team provides both
MSLGROUP offices and clients with a wide range of
services ranging from print, digital, video, mobile and
event creative support. These services are provided by
an in-house team of 50 creative staff and a network
of development partners that specialize in supporting
international projects.
2
3. The MSLGROUP CREATIVE+ team Having delivered more than 500
has provided design and creative international projects, MSLGROUP
services to more than 50 clients CREATIVE+ looks forward to
globally, which comprise leading expanding its service offerings to
global organizations like various group offices and playing
Procter & Gamble, Sanofi-Aventis, a complimentary role in providing
Microsoft, Middle East Coal; to clutter-breaking, impactful designs
mention a few, and 25 MSLGROUP and creative content to group offices
offices in 15 countries. for new business pitches as well as
varied marketing requirements.
MSLGROUP offices and clients in any
time zone, can avail creative content
faster, more consistently and at great
value by partnering with MSLGROUP
CREATIVE+, a global resource centre
which promises quick turn-around
project time.
3
4. Why CREATIVE+?
Harmony with MSLGROUP'S Vision
In Line With MSLGROUP'S Vision Engagement
The key facets of MSLGROUP'S renewed Vision are: One of the key factors we use to define ourselves is;
» Trusted Advisor a 24x7 resource hub. We believe in an engagement
» Unbound Creativity that supersedes region, time or seemingly impossible
deadlines! As a resource of the Group itself, we believe in
» Engagement
engaging at all levels to deliver beyond expectations, be
» Values
it an assignment for a network office or a client project.
» Focus on the always-on conversation
Values
MSLGROUP CREATIVE+
A team of over 50 professionals that take MSLGROUP
A Trusted Advisor
CREATIVE+ forward, bring to the fore the combined
• A substantial body of work, resulting from working
values like dedication, commitment, indomitable spirit
with over 20 network offices so far
and a common belief that mediocrity is not an option and
• Global exposure to fast changing communication and
that delivering as promised is sacrosanct.
marketing tools
• Well versed with Inter Division Knowledge Transfer
Focus on the always-on conversation
Systems
The marketing and the communications spheres are fast
• Library of brand best practice materials
evolving. Hence it becomes imperative that we talk to our
clients in a language they understand, using tools they
The above mentioned points substantiate that we are
demand through platforms that they desire. Keeping
indeed in a good position to further strengthen our role
in line with the latest trends, MSLGROUP CREATIVE+
as a trusted advisor, partner and service provider to our
offers a range of Digital Services that would enable
network offices and their clients, if such a requirement
each of our network offices and their clients to keep
arises.
their communications and conversations, relevant and
ongoing.
Unbound Creativity
MSLGROUP CREATIVE+ has always believed in
delivering creativity and designs that communicate
effectively in this cluttered market space. In this day and
age when we are constantly communicating, it becomes
all the more important that what we communicate is
engaging as well as distinctive. The work that we have
done for our network offices and their clients has been
well appreciated from a creative stand point.
4
5. Services Offered
Based on the proven abilities of our team for nearly a decade, both in terms of quality standards as well
as timeline adherence, our team currently provides the following services to MSLGROUP offices:
CREATIVE+ CREATIVE+
Branding Events
Corporate Identity Development (Logo, Stationery, Event Creatives, Exhibition Design, Backdrop Banner,
Brand Architecture, Brand Graphics, Brand Manual, Pull-up Banner, etc.
etc.), Advertising Campaigns (Print, Outdoor,
Electronic)
CREATIVE+ CREATIVE+
Collateral Print Production
Power Point Presentation (Templates & Formatting), Print Production (with world-wide shipping)
Word Templates, Brochures / Posters / Flyers / Direct
Mailers, Research – CSR – Annual Reports / Posters
/ Booklets / Newsletters / Pocket Folders / Invitation
and Greeting Cards
CREATIVE+ CREATIVE+
Packaging Branded Merchandise
Packaging and Point of Purchase Designs T-shirts, Caps, Mouse-pad, CD Cover and Stickers,
Carry Bag, Docket, Mug Designs, Tea Coasters,
Umbrella and Tent Cards
5
6. Services Offered
Digital Offerings:
CREATIVE+ CREATIVE+
Web Multimedia
Website Development & Management / Intranet & Corporate Films/ Audio-Visual Presentations/ TV &
Extranet Development / Micro site / E-mailers / Web Radio Spots/ Multimedia Flash Presentations/ 3D
Banners / E-newsletters / E-brochures / E-booklets / Walkthrough
Digital Catalogues
CREATIVE+ CREATIVE+
Custom Web Applications Mobile Applications
CMS/Portal Development (Joomla, Drupal, Mambo)/ iPhone/ iPad/ Android etc applications (Shopping/
E-commerce Development (OS-Commerce, CubeCart, Entertainment/ Social Networking/ Travel/
ZenCart)/ Other (Wordpress, Blogger, Salesforce) Search Tools/ GPS Tracking/ Utility apps/ News/
Productivity/ Weather/ Radio/ Business/ Mobile
Websites)
CREATIVE+ CREATIVE+
E-Commerce Social Media Applications
E-Commerce Website Design (Easy Checkout Facebook Applications/ Twitter Applications/ Games,
Process/ Multi Lingual/ Currency Support/ Easy etc.
Product Management/ Extensive MIS Reporting/
Multiple Payment Gateway Support)
E-commerce Consultancy (Online Market Research/
Business Model Development/ Support Service
Setup/ Operational Efficiency Analysis/ ROI Analysis)
CREATIVE+ CREATIVE+
Online Marketing Search Marketing
Banner Advertising/ Email Marketing/ Online Video
Marketing/ Affiliate Marketing (Ebay, Amazon, Search Engine Optimization/ Search Engine
Shopzilla) Marketing/ Social Media Optimization (Adwords,
Yahoo, MSN, Facebook, Twitter etc.)
6
7. Our Global Experience
MSLGROUP CREATIVE+ has undertaken a variety of creative and design jobs for MSLGROUP offices across the world.
Our internal global work portfolio includes internal communication, direct communication to existing clients as well as
documents and presentation templates for new business pitches and marketing. This includes following MSLGROUP
offices:
• CAPITAL MSL DUBAI • MSLGROUP CORPORATE • MSL SHANGHAI
• EASTWEI MSL CHINA • MSL HONG KONG • MSL SINGAPORE
• MSL ANN ARBOR • MSL LOS ANGELES • MSL JAPAN
• MSLGROUP ASIA MARKETING • MSL LONDON • MSL WASHINGTON DC
• MSL BEIJING • MSLGROUP NA MARKETING • HANMER MSL INDIA
• MSL BOSTON • MSL NEW YORK • SAS LONDON
• MSL CHICAGO • MSL SAN FRANCISCO • SAATCHI & SAATCHI INDIA
• MSLGROUP EMEA MARKETING • MSL SEOUL
Our external global work portfolio includes work for prestigious clients including:
7
8. Case Studies
'Together Works Better’ Put Into Practice
Working together helps transcend boundaries. Working together makes the seemingly impossible, possible.
Working together reinforces trust.
BRAND SOUTH AFRICA
MSLGROUP CREATIVE+
effectively facilitated
MSL SOUTH AFRICA in
successfully hosting the
President of South Africa's
visit to India to promote
Brand South Africa and
further develop goodwill
and strengthen ties
between the two countries.
MSLGROUP CREATIVE+
had taken up the
responsibility of providing
all event related support
functions as well as the
production and delivery of
all the required collateral
for the event.
» Brochure Design » Event Branding » Event Collaterals » Media Kit
FEBREEZE
The MSL team in Singapore,
in charge of the Febreeze
account, needed to
introduce itself to the client
based in Japan. The best
possible way to do this
was through a small AV
introduction of the team
members. The deadlines
within which MSLGROUP
CREATIVE+ was required to
deliver were tough to meet,
to say the least. However,
MSLGROUP CREATIVE+
completed the assignment
within 24 hours and at
cost-effective rates. The
entire assignment was
coordinated online via
emails alone. The end result;
one more happy client!
» Team Febreeze Introductory Film
8
9. Case Studies
MEC HOLDINGS
Trimex and RAK, two
reputed companies of
the Middle East region
needed to create a new
corporate identity as
Middle East Coal; their
JV did not adequately
communicate about the
various other sectors that
they entered into like
Power, Port Development,
Infrastructure, Real
Estate etc. MSLGROUP
CREATIVE+ was entrusted
with the responsibility of
shaping this new corporate
identity of MEC Holdings,
under which divisions like
MEC Coal, MEC Power etc
would fall, from scratch.
The assignment was
complex and extensive,
the results – beyond
satisfactory.
» Corporate Identity » Brand Manual » Brochure » Posters » Presentation Templates » Website
» Stall Design » Advertisment
PROCTER & GAMBLE
MSLGROUP CREATIVE+
designed the corporate
brochure for MSL HONG
KONG’s client, P&G,
which also happens to be
the Group’s No.1 account
globally. MSLGROUP
CREATIVE+ managed
to creatively capture the
essence of the brand
keeping the region in
mind, with designs that
were fresh and inspiring.
The process was smooth
and cost-effective. The
final output left the client
immensely impressed.
» Corporate Brochure » Presentation Template
9
10. Case Studies
GENERAL MOTORS
In a pitch for the
prestigious General Motors,
MSLGROUP CREATIVE+
was asked to provide an
unusual assortment of
branding creatives to
support the idea of a voting
game, which invited local
communities to vote for
their hometown heroes
with the promise that the
receiver of maximum votes
would be gifted a General
Motors car. The timelines
were extremely tight and the
creatives included new-age
additions like a micro-
site and a Facebook page
along with a Powerpoint
presentation and logos/
icons.
The final creatives given by
MSLGROUP CREATIVE+
won the pitch. The entire
team was commended,
especially for the high
quality of work in a very
short period of time.
» Logo/ Icon Design » Presentation Template » Webpage Mock-up Winning New Business Pitch
OWENS CORNING
Owens Corning, a leading
innovator in glass-
fibre, had just rejected
a company's creatives
for various invites. The
project was now given to
MSLGROUP CREATIVE+
and time was short.
Uncommon creatives such
as invite slips for coffee
cups along with media
invites and suggestions
on outdoor and ambient
insulation designing were
provided to the client
which were instantly
approved. The final output
had pleased the client
immensely who sincerely
thanked the entire team
for the high quality of
work.
» Graphics/ Icons » E-Invites » Presentation Template Winning New Business Pitch
10
11. Case Studies
VERVE LIVING SYSTEMS
Verve Living Systems,
reputed innovators in
energy savings, needed
a visual representation
that creatively brought
out usage and wastage
of energy in homes. The
challenge for MSLGROUP
CREATIVE+ was to translate
the entirely textual brief
content into an attractive
and easy to understand
infographic, a new-age
communication aid. The
visuals spoke about how
consumption of energy
has grown during decades.
The final visuals created,
pleasantly surprised
the client and a specific
acknowledgement was
made with regard to how
a large volume of data
had been made lucid and
striking for readers.
» Info Graphics » Presentation Template » Twitter Page Winning New Business Pitch
CIBAVISION
CibaVision, reputed in eye
care, needed to align the
presentation of its photo
library and its newsletter
with the guidelines defined
in its brand manual. For
the Brand Launch in APAC
various activities were
under taken and executed
on time and in a cost
effective manner. The
entire process involving
numerous to and fro
correspondence with
the client, MSLGROUP
CREATIVE+ not only
met all expectations of
providing key design and
high-impact presentation
creatives, insights and
suggestions but also
gained accolades for
its real-time responsive
correspondence practices.
» Teaser Mailer » Launch Mailer » Event Collaterals » News Letter
11
12. Case Studies
BLUE DIAMOND
The Interactive team at MSL Ann
Arbor had a demanding assignment
at hand. This assignment
consisted of creating 10 flash
banners (including 2 Rich Media
curtain advertisements) for their
client Blue Diamond. There was
however two major factors that
made this assignment even more
daunting. First, The Ann Arbor
team was flooded with work and
secondly, the team had no resource
to spare in order to fulfill the
client’s requirement within the
tough deadline of a week’s time.
Deadlines had to be met at any cost
since the advertisements were to
go live on ESPN and other sports
channel.
Nicole Burgess from Ann Arbor
team mailed MSLGROUP
CREATIVE+ the job specifics and
the stringent deadlines that came
with the job and inquired if we could
take up the assignment and deliver
on time. We of course took the
project up.
Knowing fully well that we had very
limited time, we executed their brief
to perfection and hence minimized
the rounds of changes, successfully
dealing with issues like developing
advertisements at the minimum file
sizes and adhering to various other
specifications. The end result was
delivering quality work on time and
watching it go live on ESPN and
other sports channel with a sense
of immense satisfaction that came
from knowing that we had one more
client happy with the outcome.
» Flash Banners
blog.mslgroup.com/
mslgroupasia.com
If re-branding isn’t a testing
assignment, we don’t know
what is!
The launch date of the
MSLGROUP new vision and
brand identity was just a few
days away. The task assigned
to us was creating the blog for
MSLGROUP (blog.mslgroup.
com) as well as a website cum
blog for MSLGROUP ASIA
(mslgroupasia.com) which would
be introduced along with the
brand launch.
The assignment was herculean
to say the least, considering the
size of the group, the number of
images, the amount of content
and the various links that
needed to be uploaded without
any errors. The entire team at
MSLGROUP CREATIVE+ was
committed towards making
this undertaking a success and
worked round the clock to make
this happen.
The blog and the website
assignments were completed
in merely a little over 3 day’s
time and both went live on the
morning of the announcement
after sufficient test runs.
Our reward was the appreciation
and the acknowledgement from
our fellow team members across
the MSLGROUP network.
» Word-press Blog
12
13. Case Studies
CAS CHINA
MSL CHINA’s client; CAS
China – a division of American
Chemical Society, wanted to
develop a website that was
creative, communicative as well
as interactive in nature. MSL
CHINA turned to MSLGROUP
CREATIVE+ for the assignment
However this assignment
was a little different from
the numerous other website
development assignments we
had undertaken and executed
before. The client wanted
the website to be in Chinese
language. We had developed
a number of websites in the
English language but never one
in a foreign language.
However, our team had complete
faith in itself that it could deliver
this assignment and surpass
the client’s expectations. What
followed was great team work
between the MSL CHINA and
MSLGROUP CREATIVE+; with
the final output being a website
that matched each and every
client requirement.
» Website
Bay Area Air Quality
Management District
MSL SAN FRANCISCO (MSL SF)
has always had a long standing
relationship with MSLGROUP
CREATIVE+, having worked on
numerous assignments together.
So when MSL SF’s client, Bay
Area Air Quality Management
District, wanted to develop
an iPhone Application which
would serve as a tool to report
smoking vehicles as a part of
their Smoking Vehicle Assistance
Program, aimed at improving air
quality and respiratory health,
MSL SF once again thought
of giving this assignment to
MSLGROUP CREATIVE+ rather
than outsourcing it.
This ongoing assignment has
proved to be a great opportunity
for us at MSLGROUP CREATIVE+
to showcase our digital media
capabilities and at the same
time has helped MSL SAN
FRANCISCO strengthen its
credibility with the client by
virtue of being part of a group
that has multiple in-house
capabilities.
The assignment has been
progressing as per the timelines
and is ready to enter the next
phase.
» iPhone Application
13
14. CREATIVE+ Team Strength
The MSLGROUP CREATIVE+ team has worked with over 20 network offices in Asia, the Middle-East, North America
and Europe, all the while accumulating a wealth of knowledge in the respective cultural sensitivities and design
sensibilities. Over 50 brand design experts using best practices and having access to global photograph libraries share
a passion to conform to varied briefs and different styles and are well versed with Inter-division knowledge transfer
systems.
We are also believers that continual development is the way ahead in maintaining a strong team and are always
looking to reinforce the existing workforce by attracting top talent and expanding vendor networks and back them with
upgraded Infrastructure (IT Systems and Softwares).
Team Overview
» Associate Creative Director
» Sr. Art Directors (3)
» Account Director
» Sr. Account Managers (2)
» Account Managers (2)
» Sr. Copy Writers (2) +
Copy/ Content Writers (2)
» Sr. Account Executives (2)
» Account Executive (2) + Trainees (3)
» Production Manager
» Production Assistants (2)
» Visualizers (5)
» Sr. Graphic Designers (4)
» Graphic Designers (6)
» E-Commerce Consultants
» Web Programmers (2) + Web
Designers (3)
» Flash Programmer
» Video Editors (2)
» Online Marketing Experts
» iPhone Apps Developer
14
42. Partial Porfolio
» MSLGROUP Brand Work
Worked in association with the Publicis Consultants Seattle Design Team and Corporate Communications Division for the
Asset Bank. The Master Designs were provided by Publicis Consultants Seattle Design Team, whereas logos for all brands
and their adaptations across tools was done by MSLGROUP CREATIVE+. The Asset Bank is currently being handled by
MSLGROUP CREATIVE+.
42
43. Partial Porfolio
» MSLGROUP Brand Work
Provided support-function to the SAS London Design Team in putting the MSLGROUP Passport together.
43
46. Contact
Pankaj Desai Jagan Shukla
Vice President, MSLGROUP CREATIVE+ Senior Account Executive
Member-Leadership Team, HANMER MSL
E pankaj@hanmermsl.com E jagan@hanmermsl.com
M +91-98250 20876 M +91-97146 97001
T +91-79-40200707 (D) 91-79-40200700 (B) T +91-79-40200749 (D) 91-79-40200700 (B)
UK Local Number: 0044 - 203 051 6834 USA Local Number: 001 - 646 915 1098