1. EL AMOR en
los
tiempos del cólera :
UA-NET future
and other facts
ʕ•͓͡•ʔ-̫͡-ʕ•̫͡•ʔʕ•͓͡•ʔ-̫͡-ʕ•̫͡•ʔ
2. EVENT OF
THE YEAR:
Mark has bought
Instagram for
$1 000 000 000,
а now is getting to
Snapchat
3. FACT 1:
we’ve matured
Facebook & Vkontakte
aren’t the place for
youngsters’ “hangings”
TA: all,25+ ≥ 68%
Source: Gemius, InMind, TNS 2013
4. FACT 2: we’ve almost stopped
growing
NEW USERS annual increment <
Where can we
get traffic?
Source: Gemius
6%
5. FACT 3: we love watching videos
75% of campaigns
over the UA-Net use
video as an Ad format
3,4,5-th pre-roll?
Source: Gemius
6. FACT 4:
70% of our new
cellphones
are smartphones
14% of all sales at the
household appliances and
electronics market
are made on Web
15% of traffic on WWW: hot or
not?
Source: GFK
7. FACT 5: Big
Brother is watching us
Ukrainians provide
tones
of personal data on
Internet
But only few big players provide
targeting…
Source: GFK
TRPs as a substitute for DMPs & RTB
8. key features for digital
market growth
Reactions. Simplicity.
Cupcakes
CPM, CPC, CPA?
Results!
PERSONAL DATA
2014:
VIDEO
SOCIAL
E-COMMERCE
MOBILE
24. conclusion?
media split has changed
your audience
is not only on TV during TV watching
you need to use all channels to find
it
if you want to stand out your
competitors