This document provides an overview and agenda for a workshop on content management systems (CMS) and blogging platforms such as WordPress. It discusses setting up WordPress from scratch using a local web server, then deploying it on a hosted server by registering a domain, modifying DNS records, installing WordPress, and configuring the files and database. The document outlines WordPress features and administration including plugins, themes, posts, pages, and SEO. It also covers using purchased WordPress themes, customizing themes, and building a CMS system using a theme framework.
The document outlines key aspects of developing an effective content marketing program, including:
1) Content should provide valuable information to customers rather than just sales messages, in order to build trust and long-term relationships.
2) Companies should leverage owned media assets like websites and applications to establish themselves as trusted experts and publishers of content in their industry.
3) Creating and publishing useful, engaging content on a consistent basis can help convert prospects to customers while building brand awareness, unlike one-off sales tactics.
Social media is an important part of marketing strategy. Key social media platforms include Facebook, LinkedIn, Twitter, YouTube, and review sites like Yelp. Marketers must understand customer behavior on these platforms and engage in two-way communication to build trust and loyalty over time. Case studies demonstrate how brands like Dell, American Red Cross, and Intuit have improved customer service and engagement by actively listening to customers on social media.
The document discusses developing targeted digital marketing personas, channels, and content. It covers defining personas, understanding buyer journeys and lead qualification, and developing relevant B2B content. Examples are provided of different types of content that can be created and distributed across various channels to engage identified personas at different stages of the buyer journey.
This document provides an overview and agenda for a workshop on content management systems (CMS) and blogging platforms such as WordPress. It discusses setting up WordPress from scratch using a local web server, then deploying it on a hosted server by registering a domain, modifying DNS records, installing WordPress, and configuring the files and database. The document outlines WordPress features and administration including plugins, themes, posts, pages, and SEO. It also covers using purchased WordPress themes, customizing themes, and building a CMS system using a theme framework.
The document outlines key aspects of developing an effective content marketing program, including:
1) Content should provide valuable information to customers rather than just sales messages, in order to build trust and long-term relationships.
2) Companies should leverage owned media assets like websites and applications to establish themselves as trusted experts and publishers of content in their industry.
3) Creating and publishing useful, engaging content on a consistent basis can help convert prospects to customers while building brand awareness, unlike one-off sales tactics.
Social media is an important part of marketing strategy. Key social media platforms include Facebook, LinkedIn, Twitter, YouTube, and review sites like Yelp. Marketers must understand customer behavior on these platforms and engage in two-way communication to build trust and loyalty over time. Case studies demonstrate how brands like Dell, American Red Cross, and Intuit have improved customer service and engagement by actively listening to customers on social media.
The document discusses developing targeted digital marketing personas, channels, and content. It covers defining personas, understanding buyer journeys and lead qualification, and developing relevant B2B content. Examples are provided of different types of content that can be created and distributed across various channels to engage identified personas at different stages of the buyer journey.
The document discusses the key components of developing an effective digital marketing strategy including defining clear business objectives and audience personas, choosing appropriate digital marketing channels, developing tactics and content for each channel, measuring performance, and continually evaluating and improving the strategy. It provides frameworks for digital strategy planning including SOSTAC and RACE and includes case studies of digital marketing campaigns.
The document provides resources and information for measurement and analytics including key performance indicators (KPIs) and goals. It discusses creating a measurement framework with objectives, goals and KPIs. It also covers tools for tracking site performance and customizing analytics like segmentation, goals, funnels and gathering customer feedback.
This document outlines the course content and schedule for an online marketing and digital strategy course taught by Keith Feighery. The 12-week course covers key topics in digital marketing including digital strategy, social media, search engine optimization, pay-per-click advertising, and analytics. Students will complete a final project developing a digital marketing plan for a business. The course aims to provide tools for researching, planning, creating and optimizing digital marketing programs.
The document summarizes Keith Feighery's presentation on developing a digital marketing strategy. It covers components of a digital strategy like understanding online usage, objectives, key tactics, frameworks for planning, and case studies. It also provides tips on social media, search engine optimization, and measuring digital marketing programs.
The document discusses managing eCommerce sales funnels. It covers methods for acquiring customers through various marketing channels. It emphasizes qualifying leads by demonstrating value and allowing self-selection. It also discusses monetizing customers at different stages of the funnel. Additional sections cover understanding the customer lifecycle, identifying high repeat behaviors, tracking customer lifetime value and recency, and optimizing websites through testing. An example case study of Wiltshire Farm Foods is also included to highlight key takeaways around focus, feedback, usability, and answering questions.
This document provides an overview of best practices for email marketing. It discusses how email marketing works, how to prepare an email marketing plan, choosing an email service provider, growing an email list, designing effective emails, testing different elements of emails, and leveraging social media. The key recommendations are to send permission-based emails that provide value to subscribers, clearly communicate what subscribers will receive, and continually test email content and design.
To rank well in search engine results, sites must optimize their content and links according to SEO best practices such as using targeted keywords, developing relevant and high-quality content, and building links from diverse sources. Key on-page factors include keyword usage in titles, headings, text and links. Off-page factors like backlink volume, anchor text and domain authority also strongly influence rankings. The document provides details on specific ranking factors and recommendations for effective on-page optimization and link building.
The document outlines a digital marketing review and planning session. It discusses defining business objectives, target audiences, key performance indicators, and digital marketing tactics like search engine optimization, pay-per-click advertising, email marketing and social media. It also covers digital strategy frameworks, analytics, and evaluating campaign performance through metrics.
The document provides an overview of Facebook and LinkedIn paid advertising options. It discusses setting up Facebook ad campaigns, targeting options, and ad types. It also covers setting up LinkedIn ad campaigns, targeting options, budgeting, prohibited content, and measurement metrics. The document is intended to educate on utilizing paid social media advertising on Facebook and LinkedIn.
The document provides a list of resources for measurement and analytics as well as tips and best practices for setting goals and tracking key performance indicators (KPIs) in Google Analytics. It discusses setting up SMART goals and KPIs, segmentation, funnels, and tools for gathering customer feedback.
The document discusses pay per click (PPC) advertising, including:
1) An overview of setting up PPC accounts, campaigns, ad groups, and keywords.
2) The importance of keyword research and different match types for keywords.
3) Tips for optimizing ad copy, headlines, calls to action and landing pages.
4) How to link PPC accounts with Google Analytics for reporting.
The document provides an overview and agenda for a WordPress workshop. It discusses the differences between WordPress.com and WordPress.org, provides examples of WordPress sites, and outlines the key features and functionality that will be covered, including administration, themes, plugins, posts and pages. The workshop leader has 14 years of experience developing and marketing digital applications.
The document discusses managing the sales funnel for eCommerce businesses. It covers topics like acquiring customers through various marketing channels, qualifying leads by proving value and allowing self-selection, monetizing customers at different stages of the funnel, understanding the customer lifecycle through repeat behavior and recency, calculating customer lifetime value, and optimizing the website through testing. Key aspects of the sales funnel discussed are acquisition, monetization at different stages, understanding customer behavior over time, and continuously optimizing the user experience.
This document provides an overview and case studies of various social media platforms including Twitter, LinkedIn, YouTube, Flickr, blogging platforms and Yelp. It discusses how each platform can be used for business purposes and provides examples of companies using each platform successfully including Realex, CrackBird, Donal Skehan, Murphys Ice Cream, James Whelan Butchers and McGarr Solicitors. Tools for managing accounts on each platform are also briefly mentioned.
The document outlines content marketing programs and provides examples of content types and case studies. It discusses creating content both for business-to-consumer (B2C) and business-to-business (B2B) contexts. Content should support awareness, engagement, acquisition, retention, and advocacy. B2C content provides value and conversation for customers. B2B content uses inbound marketing to attract prospects and move buyers through the sales process by solving problems. Case studies demonstrate effective use of social media, websites, blogs, and multi-channel strategies.
The document discusses setting up pay per click (PPC) advertising campaigns on Google Adwords. It covers keyword research, creating ad groups and ads, different match types, capitalization options in ads, and linking Google Adwords accounts to Google Analytics for tracking and reporting.
This document provides an agenda for a WordPress workshop. It includes an introduction to WordPress and the differences between WordPress.com and WordPress.org. It then covers setting up a WordPress site, features like administration, themes, plugins, and embedding content. The document also lists examples of Irish WordPress sites and provides overviews of using WordPress.com and popular plugins.
This document provides an overview of using Facebook for marketing and promotions. It discusses devising a social media strategy, interacting on social media, using Facebook pages and applications, running competitions on Facebook according to guidelines, and leveraging Facebook for non-profits and ecommerce. Case studies are presented and third party tools for customizing Facebook pages and apps are described. The document aims to help understand how to effectively engage audiences on Facebook.
This document provides an overview of using Facebook for marketing and promotions. It discusses devising a social media strategy, interacting on social media, using Facebook pages and applications, running competitions on Facebook according to guidelines, and leveraging Facebook for non-profits and ecommerce. Case studies are presented on businesses that have successfully used Facebook. The document concludes with contact information.
This document provides an overview of best practices for email marketing. It discusses how email marketing works, how to prepare an email marketing plan, choosing an email service provider, growing an email list, designing effective emails, testing different elements of emails, and leveraging social media. The key recommendations are to send permission-based emails with relevant and valuable content, clearly communicate the subscriber's benefits, and continually test and improve emails.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
The document discusses the key components of developing an effective digital marketing strategy including defining clear business objectives and audience personas, choosing appropriate digital marketing channels, developing tactics and content for each channel, measuring performance, and continually evaluating and improving the strategy. It provides frameworks for digital strategy planning including SOSTAC and RACE and includes case studies of digital marketing campaigns.
The document provides resources and information for measurement and analytics including key performance indicators (KPIs) and goals. It discusses creating a measurement framework with objectives, goals and KPIs. It also covers tools for tracking site performance and customizing analytics like segmentation, goals, funnels and gathering customer feedback.
This document outlines the course content and schedule for an online marketing and digital strategy course taught by Keith Feighery. The 12-week course covers key topics in digital marketing including digital strategy, social media, search engine optimization, pay-per-click advertising, and analytics. Students will complete a final project developing a digital marketing plan for a business. The course aims to provide tools for researching, planning, creating and optimizing digital marketing programs.
The document summarizes Keith Feighery's presentation on developing a digital marketing strategy. It covers components of a digital strategy like understanding online usage, objectives, key tactics, frameworks for planning, and case studies. It also provides tips on social media, search engine optimization, and measuring digital marketing programs.
The document discusses managing eCommerce sales funnels. It covers methods for acquiring customers through various marketing channels. It emphasizes qualifying leads by demonstrating value and allowing self-selection. It also discusses monetizing customers at different stages of the funnel. Additional sections cover understanding the customer lifecycle, identifying high repeat behaviors, tracking customer lifetime value and recency, and optimizing websites through testing. An example case study of Wiltshire Farm Foods is also included to highlight key takeaways around focus, feedback, usability, and answering questions.
This document provides an overview of best practices for email marketing. It discusses how email marketing works, how to prepare an email marketing plan, choosing an email service provider, growing an email list, designing effective emails, testing different elements of emails, and leveraging social media. The key recommendations are to send permission-based emails that provide value to subscribers, clearly communicate what subscribers will receive, and continually test email content and design.
To rank well in search engine results, sites must optimize their content and links according to SEO best practices such as using targeted keywords, developing relevant and high-quality content, and building links from diverse sources. Key on-page factors include keyword usage in titles, headings, text and links. Off-page factors like backlink volume, anchor text and domain authority also strongly influence rankings. The document provides details on specific ranking factors and recommendations for effective on-page optimization and link building.
The document outlines a digital marketing review and planning session. It discusses defining business objectives, target audiences, key performance indicators, and digital marketing tactics like search engine optimization, pay-per-click advertising, email marketing and social media. It also covers digital strategy frameworks, analytics, and evaluating campaign performance through metrics.
The document provides an overview of Facebook and LinkedIn paid advertising options. It discusses setting up Facebook ad campaigns, targeting options, and ad types. It also covers setting up LinkedIn ad campaigns, targeting options, budgeting, prohibited content, and measurement metrics. The document is intended to educate on utilizing paid social media advertising on Facebook and LinkedIn.
The document provides a list of resources for measurement and analytics as well as tips and best practices for setting goals and tracking key performance indicators (KPIs) in Google Analytics. It discusses setting up SMART goals and KPIs, segmentation, funnels, and tools for gathering customer feedback.
The document discusses pay per click (PPC) advertising, including:
1) An overview of setting up PPC accounts, campaigns, ad groups, and keywords.
2) The importance of keyword research and different match types for keywords.
3) Tips for optimizing ad copy, headlines, calls to action and landing pages.
4) How to link PPC accounts with Google Analytics for reporting.
The document provides an overview and agenda for a WordPress workshop. It discusses the differences between WordPress.com and WordPress.org, provides examples of WordPress sites, and outlines the key features and functionality that will be covered, including administration, themes, plugins, posts and pages. The workshop leader has 14 years of experience developing and marketing digital applications.
The document discusses managing the sales funnel for eCommerce businesses. It covers topics like acquiring customers through various marketing channels, qualifying leads by proving value and allowing self-selection, monetizing customers at different stages of the funnel, understanding the customer lifecycle through repeat behavior and recency, calculating customer lifetime value, and optimizing the website through testing. Key aspects of the sales funnel discussed are acquisition, monetization at different stages, understanding customer behavior over time, and continuously optimizing the user experience.
This document provides an overview and case studies of various social media platforms including Twitter, LinkedIn, YouTube, Flickr, blogging platforms and Yelp. It discusses how each platform can be used for business purposes and provides examples of companies using each platform successfully including Realex, CrackBird, Donal Skehan, Murphys Ice Cream, James Whelan Butchers and McGarr Solicitors. Tools for managing accounts on each platform are also briefly mentioned.
The document outlines content marketing programs and provides examples of content types and case studies. It discusses creating content both for business-to-consumer (B2C) and business-to-business (B2B) contexts. Content should support awareness, engagement, acquisition, retention, and advocacy. B2C content provides value and conversation for customers. B2B content uses inbound marketing to attract prospects and move buyers through the sales process by solving problems. Case studies demonstrate effective use of social media, websites, blogs, and multi-channel strategies.
The document discusses setting up pay per click (PPC) advertising campaigns on Google Adwords. It covers keyword research, creating ad groups and ads, different match types, capitalization options in ads, and linking Google Adwords accounts to Google Analytics for tracking and reporting.
This document provides an agenda for a WordPress workshop. It includes an introduction to WordPress and the differences between WordPress.com and WordPress.org. It then covers setting up a WordPress site, features like administration, themes, plugins, and embedding content. The document also lists examples of Irish WordPress sites and provides overviews of using WordPress.com and popular plugins.
This document provides an overview of using Facebook for marketing and promotions. It discusses devising a social media strategy, interacting on social media, using Facebook pages and applications, running competitions on Facebook according to guidelines, and leveraging Facebook for non-profits and ecommerce. Case studies are presented and third party tools for customizing Facebook pages and apps are described. The document aims to help understand how to effectively engage audiences on Facebook.
This document provides an overview of using Facebook for marketing and promotions. It discusses devising a social media strategy, interacting on social media, using Facebook pages and applications, running competitions on Facebook according to guidelines, and leveraging Facebook for non-profits and ecommerce. Case studies are presented on businesses that have successfully used Facebook. The document concludes with contact information.
This document provides an overview of best practices for email marketing. It discusses how email marketing works, how to prepare an email marketing plan, choosing an email service provider, growing an email list, designing effective emails, testing different elements of emails, and leveraging social media. The key recommendations are to send permission-based emails with relevant and valuable content, clearly communicate the subscriber's benefits, and continually test and improve emails.
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3. Facebook Tools and Resources
• http://www.facebook.com/pages/ - browse and create facebook pages
• http://www.facebook.com/advertising/?pages - the official facebook reference/link to
create an advertisement
• http://www.techipedia.com/2009/create-facebook-page/ - article that goes through
creating a customized landing page on facebook
• http://developers.facebook.com/plugins - Social Plugins for facebook
• http://www.facebook.com/apps/application.php?id=4949752878 - the official static
fbml page application required to create a static fbml landing page
• http://mashable.com/2010/02/22/build-facebook-landing-page/ - a how to create a
static fbml page
• http://returnonsubscriber.com/2009/06/18/facebook-page-newsletter-opt-in-box-
tutorial/ - how to add in an email newsletter page
• http://www.mailchimp.com/blog/subscribe-form-facebook/ - for mailchimp users –
how to add in an optin email newsletter tab
• http://apps.facebook.com/slideshare/ - slideshare app for facebook
• http://apps.facebook.com/videobox/ - YouTube Integration with facebook
• http://apps.facebook.com/myflickr - Flickr Integration with Facebook
•
4. Facebook Tools and Resources
• http://www.facebook.com/ShopTabApp?v=wall - shopTabPage –add in products on
facebook and sell (through paypal)
• http://wildfireapp.com/?variation=1 - create facebook promotions and customized
landing pages
• http://www.allfacebook.com/ - resource dedicated to facebook development
• http://wiki.developers.facebook.com - resource for developers creating applications
using the fbml language
• http://developers.facebook.com/toolbar/ - firefox toolbar for facebook
• http://www.facebook.com/apps/application.php?id=3118555174 - advance wall
application
• http://antaki.ca/bloom/ - facebook photo uploader
• http://www.scrapboy.com/en/downloads/ - desktop application for facebook
• http://www.amazon.com/FBML-Essentials-Facebook-Language-
Fundamentals/dp/0596519184?&tag=pixelopera-20 - amazon reference to a book that
goes through the workings of fbml
• http://www.insidefacebook.com/ - blog dedicated to facebook
• http://www.facebook.com/help/?page=857 - Help page for best practise in Ads
6. Google Tools
• http://adwords.google.com - google adwords homepage
• https://adwords.google.com/select/Tools - Overview of Google Adword Tools
• adwords.google.com/select/AdTargetingPreviewTool – Google Ad Targetting Tool
• adwords.google.com/select/KeywordToolExternal – Offline tool that helps you develop
and manage your Keyword programme – available for MAC, Windows
• https://adwords.google.com/select/TrafficEstimatorSandbox - estimate adwords traffic
• www.google.com/insights/search/# - Tool which enables search term research over
time and across geographical regions
• http://www.google.com/sktool/ - gives ideas for keywords based on site
• https://ads.youtube.com/keyword_tool - Youtube keyword tool (promoted videos)
• http://www.googleguide.com/advanced_operators.html For a comprehensive overview
of google search visiti http://www.googleguide.com/
• www.google.com/trends - Too to see whats most popular in google search
• http://www.google.com/support/googleanalytics/bin/answer.py?answer=55578&hl=en
- google url builder used to generate urls
7. • http://www.google.com/local/add/analyticsSplashPage?gl=US&hl=en-US - register your
business with google local
• www.google.com/webmasters/ - Site which provides resources and analytics pertaining
to website configuration, crawlability, errors, etc..
• https://www.google.com/webmasters/tools/home?hl=en - webmaster central – lots of
information how to use webmaster and associated information with your site
• http://www.youtube.com/googlewebmasterhelp - google webmaster channel
• http://www.google.com/sitesearch/ - Local Site Search
• http://www.google.com/support/customsearch/bin/topic.py?topic=11503 - support
information for Google Site Search
• http://www.google.com/local/add/businessCenter - google local business centre
• https://www.google.com/accounts/ServiceLoginAuth?service=websiteoptimizer -
Goolge Webiste Optimizer Tool – service that manages split testing and multi-variate
testing
• www.google.com/support/forum/p/websiteoptimizer?hl=en - Support forum for
google website optimizer (split testing and multi-variate testing)
8. • http://www.youtube.com/websiteoptimizer - YouTube Channel for Google Website
Optimizer (GWO)
• http://www.conversion-rate-experts.com/articles/101-google-website-optimizer-tips/ -
Optimisation Tips from Google
• www.google.com/support/conversionuniversity/ - lots of tips from google how to
increase your conversion rates
• http://www.youtube.com/user/Google - Offiical Google Channel on YouTube
• http://www.google.com/howgoogleworks/ - simple overview of Google and how its
search works (by Matt Cutts)
• http://www.google.com/analytics/index.html - Goole Analytics home page
• http://analytics.blogspot.com/ - Google analytics blog
• http://www.google.com/analytics/product.html - product overview
• http://analytics.blogspot.com/2008/11/deeper-look-at-advanced-segmentation.html -
creating segments
• http://adwords.blogspot.com - official adwords blog
• http://adwords.google.com/support/aw/?hl=en - google adword help and support
• http://www.google.com/analytics/features.html - google analytics feature set
•
11. Website Health Check Tool
– http://www.seositecheckup.com/ - SEO health checks for your site
– http://websitegrader.com - Site grader tool from Hubspot
Competitor Analysis
– http://www.spyfu.com/
– www.hitwise.com
– www.quantcast.com
– www.trellian.com
– www.seodigger.com
– http://www.spydermate.com
Keyword Analysis Tools
– https://adwords.google.com/select/KeywordToolExternal - googles keyword generator tool
– http://www.google.com/sktool/# - search based keyword tool from google
– http://www.google.com/insights/search/# - shows trends in google searches
– http://www.wordstream.com/ - Wordstream
– http://www.semrush.com/ - SEM Rush
– http://www.wordtracker.com/ - Very popular wordtracker tool
– http://www.apogee-web-consulting.com/tools/keyword_tool.php
– http://advertising.yahoo.com/smallbusiness/ysm - Yahoo inventory
– www.keywordtracker.com - keyword analysis
12. • Keyword Tools (Cont)
– http://www.webconfs.com/keyword-density-checker.php - keyword density
– www.wordze.com - keyword research tool
– http://www.keyworddiscovery.com/ - trellians keyword tools
– http://tools.seobook.com/spelling/keywords-typos.cgi - generate typo for your campaign
• Back Link Analyser and Link Building Tools
– http://www.backlinkwatch.com/index.php - analyses back links for your site
– http://www.iwebtool.com/backlink_checker - analyses back links for your site
– www.opensiteexplorer.org - part of the seo—moz suite of tools. Looks at incoming links to a
site and rates the authority of these from a page and site perspective.
– http://www.online-utility.org/webmaster/backlink_domain_analyzer.jsp
– http://siteexplorer.search.yahoo.com/ - backlink and site analyzer for Yahoo
– http://www.popuri.us/ - backlink analyzer tool
– http://www.seomoz.org/linkscape - link building and relationship building
– http://www.optilinksoftware.com/ - back link analyser
– http://www.linkdiagnosis.com/
– http://www.buzzstream.com/ - paid link building and analysis
13. • SEO Tool Suites
– http://www.iwebtool.com/tools/ - provides a full suite of SEO tools
– http://www.seocompany.ca/tool/seo-tools.html - Tools plus an index of 136 tools to use
– http://www.seochat.com/seo-tools/keyword-suggestions-google/ - tool from SEOchat
– http://www.seomoz.com - Excellent suite of seo tools and informative blog
– www.interleado.com - seo tool and informative blog
– www.seobook.com - SEO book create SEO tools
– http://www.seoquake.com/ - firefox plugin
– http://www.prchecker.info/ - Page rank checker
• SEO Marketing Blogs and Resources
– www.searchengineland.com - well known seo blog run by Danny Sullivan
– webpronews.com
– blog.hubspot.com – inbound marketing and seo tool
– seomoz.org/blog
– toprankblog.com – seo blog
– http://ericmiraglia.com/blog - seo and link analysis blog and tool
15. • Search and Follow Tools
– www.summize.com - twitter search
– www.search.twitter.com - twitter search
– http://tweepml.org/follow/ - enables you to follow lists and people easily
– http://twiangulate.com/search/ - excellent for finding new people to search – based on
triangulation between various separate users
– http://tweepsearch.com/ - search friends and followers
– http://backtweets.com - finds tweets that link to your site (as well as url shortened ones)
– http://www.twitscoop.com/ - whats topical on twitter
• Desktop and Mobile Apps
– http://www.seesmic.com - popular twitter client available for most desktop and mobile
platforms
– http://www.tweetie.com - a popular twitter client for desktop and mobile
– http://www.brizzly.com - popular client – monitors keyords, multiple accounts, integrate with
facebook
– http://oneforty.com/ - site dedicated to sourcing the most popular twitter tools
16. • Monitoring – Analysis Tools
– http://twitter.grader.com/ - measures how influential specific twitter users are
– http://www.radian6.com - Radian6 – social media monitoring and engagement
tooll
– http:www.tweetbeep.com – alert system that notifies you of mentions of keywords
– http://twitalyzer.com/ - measures influence, impact, engagement,velocity of
retweets, allows you to segment users
– http://tweetstats.com/ - gives statistics about specific twitter user – can be useful
for analysing relevancy and currency and identify general usage patterns
– http://www.objectivemarketer.com - social media marketing tools – multi-channel,
multiple users and organisations – analytics, scheduling, landing pages
• Special Offers
– http://twtqpon.com/ - creating specific coupon codes for your twitter community
17. • Twitter Search
– http://topsy.com/ - a twitter search engine – sees the interent as a stream of
conversations which it attempts to parse into meaningful data
– http://www.twitradar.com/open/default/index/lang/eng - analyses phrases and
displays them in relation to geographic position
– http://www.twazzup.com/ - search twitter and insights
– http://tweetmeme.com/ - finds what is topical on twitter
• Distribution
– http://www.twitterfeed.com - allows you to publish RSS feeds to twitter
– http://tagal.us/ - a data dictionary of all hashtags 0 users can vote on which ones best
represent the topic they refer to
• Multi-Media
– http://Screenr.com - allows you to capture screencasts and publish and distribute
– http://twic.li/ - integrates mulit-media files (audio, video, photos etc..) with your twitter
– http://www.twitpic.com – integrates photo files twitter
• Managing Conversations and threads
– http://tweetchat.com - allows you to focus on specific topics of conversation via hashtags
18. Web 2.0 and Online Content Production
Applications
19. • Screencasts
– SnagIt - http://www.techsmith.com/screen-capture.asp
– Screenr – http://www.screenr.com
– Jing - http://www.jingproject.com/
– Camstudio - http://camstudio.org/
– Camtasia - http://www.techsmith.com/camtasia.asp
– SnapZ pro - http://www.ambrosiasw.com/utilities/snapzprox/
• Online Video Tools
– YouTube.com – http://www.youtube.com
– Vimeo.com - http://www.vimeo.com
– Tubemogul.com (distribution and analysis) – http://www.tubemogul.com
– Ustream.tv (allows real time screening and integrated social commentary) – http://ustream.tv -
– Zamzar (free online conversion tool)– http://www.zamzar.com
– Animoto.com (online slideshow tool – (video, audio, and images) – http://www.animoto.com
– Qik (streaming from your phone) – http://www.qik.com
– Viddler.com – Viewing and sharing video – http://www.viddler.com
– Motionbox.com (Free video sharing and editing) – http://www.motionbox.com
– Blip.tv (online video sharing and uploading tool) – http://www.blip.tv
•
21. • Twitter Bar – post to twitter from your status bar - https://addons.mozilla.org/en-
US/firefox/addon/4664
• Facebook Toolbar - https://addons.mozilla.org/en-US/firefox/addon/3794
• Shareaholic – enables sharing of links, messages and content with a single click -
https://addons.mozilla.org/en-US/firefox/addon/5457
• EasyYouTube Video Downloader – Download YouTube videos easily
https://addons.mozilla.org/en-
US/firefox/addon/10137/developers/roadblock?contribsrc=homepage
• Video Download helper (excellent tool to help downloading any video content and
format)- http://www.downloadhelper.net/install.php
• Download them All – an advanced download tool with more options when
downloading files thanb the default - http://www.downthemall.net/
• Delicious – in the cloud bookmark tool- https://addons.mozilla.org/en-
US/firefox/addon/3615
• Evernote (web clipper tool – excellent for screengrabs etc.) -
https://addons.mozilla.org/en-US/firefox/addon/8381
• Aviary Screen Capture (enables creencapture and editing)-
https://addons.mozilla.org/en-US/firefox/addon/11587
22. • SEO and Web Development Plugins
– SEoBook Firefox Plugin (well known SEO consultant Aaron Wall from SEOBook.com
plugin for firefox) – http://tools.seobook.com/firefox/seo-for-firefox.html
– SEOQuake – Gives indepth link and site analysis of any website
https://addons.mozilla.org/en-US/firefox/addon/3036
– Greasemonkey – enables customisation of any website within firefox – needs to be
used in conjunction with scripts from userscripts.org (http://userscripts.org/) -
https://addons.mozilla.org/en-US/firefox/addon/748
– Firebug – Fantastic tool for web designers and developers -
https://addons.mozilla.org/en-US/firefox/addon/1843
– Fireftp – An integrated firefox ftp client - http://fireftp.mozdev.org/