Whatever niche you’re in, the holidays will always find room in your overall marketing plan. Whether you’re a B2B, B2C, social, gaming, or tech site – the traffic trend and user behavior shift during the holiday season. What’s a publisher to do? Maximizing website traffic is key to increasing site revenue. If you’re planning to start your holiday marketing campaign, or have already created one, these 7 holiday traffic tips can surely help publishers make the most of the season.