Google Analytics is only as good as the quality of its data. Learn how to polish, consolidate, and rearrange your data with a combination of advanced and customized filters.

1. 7 Filters that will make your
Google Analytics data shine
Makedecisionsbasedonvaluabledata
linkedin.com/in/carlosea/
by Carlos Escalera Alonso @carlosesal

2. How does an improperly filtered
Analytics property looks?

3. WHEREISMYREALUSERDATA
OH!Thereitis
|
|
|
||
Whatisthisdoing
here?
|
|
|
|
That lookslikebut it
isn’t

4. Why it gets so messy?

5. REALWORLDPROBLEMS
Incorrectlytaggedcampaigns
Multiplerowsfor thesamereferral
Incorrectplacement?
Junktraffic

6. How to avoid that with
custom filters in GA?

7. Lowercase/Uppercase filter

8. STANDARDIZECAMPAIGNS,URLS,SEARCHTERMS

9. Search and replace filter

10. SOURCECONSOLIDATION
https://carloseo.com/consolidate-referrals-google-analytics/

11. Advanced filter

12. REASSIGNSOURCES
https://carloseo.com/reassign-sources-google-analytics/#filter

13. Include filter

14. INCLUDEVALIDHOSTNAMES
Validhostnames
100%Ghostspam
Development/Staging
Scrapingsites
https://carloseo.com/removing-google-analytics-spam/#valid-hostname-filter

15. AVOIDDATASAMPLINGFULL POPULATION
SAMPLE

16. INCLUDESUBDIRECTORY/COUNTRY
Organizedataandavoidsampling

17. Exclude filter

18. EXCLUDEIRRELEVANT SOURCES/TEAMTRAFFIC
Office
Home
Support
Developer
Friendshome
https://carloseo.com/removing-google-analytics-spam/#crawler-filter

19. EXCLUDEBOTTRAFFIC/ISPs➔ hubspot
➔ google llc
➔ google inc
➔ alibabacomllc
➔ ovhhosting inc
➔ microsoft corp
➔ facebookireland ltd
➔ online sas
➔ evercompliant
➔ earlyregistrationaddresses
➔ inktomicorporation
➔ google corporate
➔ google switzerlandgmbh
➔ kazooisyee
hubspot|^googlesllc|^googlesinc.|alibaba.comsllc|ovhshostingsinc.|microsofts
corp|facebooksirelandsltd|onlinessas|evercompliant|earlysregistrationsaddresses|in
ktomiscorporation|googlescorporate|googlesswitzerlandsgmbh|kazooisyee
Other useful dimensions to look for bot traffic
●Browserversion●Flashversion●Browsersize●Networkdomain●OSversion
https://carloseo.com/removing-google-analytics-spam/#isp-filter

20. Get creative

21. COMBINEDIMENSIONSTOEXCLUDEBOTTRAFFIC
CUSTOM DIMENSION FILTER
OutputExample: Browsersize//Browserversion
357x127//19.0.2254

22. FILTER INTERNAL TRAFFIC DYNAMICALLY
CUSTOM DIMENSION FILTER
https://carloseo.com/exclude-dynamic-ip-google-analytics/

23. THE REWARD

24. THEREWARD

25. THECASCADEEFFECT

26. How do you use filters?

27. THANK YOU
linkedin.com/in/carlosea/
https://carloseo.com
@carlosesal
LET’S CONNECT