7 fei vietnam workshop arts festival structures and management roles
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The document outlines the agenda for a four-day workshop on setting up arts festivals. Day two covers festival structures and management roles, timelines, and a case study. Day three focuses on marketing, fundraising, and audience development. Day four discusses production, dealing with artists, budgets, and business planning. The recap sections define different types of festival organizations and key roles in a festival structure.
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PLEASE READ INSTRUCTIONSSponsorship is often a n.docx
***** PLEASE READ INSTRUCTIONS********
Sponsorship is often a needed revenue stream to create successful events. In this assignment you will take on the role of a planner for the hypothetical festival. You will build a sponsorship benefits package appropriate for one of the festival options and then research four businesses that would be a good fit to recruit as a potential sponsor by following the prompts in the assignment.
Objectives:
To develop a distinctive sponsor benefits package for an event
To compose a professional introductory letter to a sponsor prospect
To communicate the connection between sponsor prospects (companies) and an event as well as the target audiencen.
Sponsorship Lessons:
Video 1: Types of Sponsorship
https://www.youtube.com/watch?v=gNsFixdWkL4&feature=emb_logo
Video 2: Why Companies Sponsor Events
https://www.youtube.com/watch?v=O6eqU-SIrro&feature=emb_logo
Video 3: Development of the Sponsorship Package
https://www.youtube.com/watch?v=UD5iPwcsZno&feature=emb_logo
Video 4: Sponsorship Recap
https://www.youtube.com/watch?time_continue=3&v=dm6Fd1mU5Rw&feature=emb_logo
Step One: Preparation
Review all Sponsorship Lessons above prior to moving forward with the assignment.
Read the Festival Scenarios below and choose the one that you would like to move forward with for this assignment.
Festival Options:
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Women 55%/Men 45%
Ages: 30-40
Annual income: $55,000 - $80,000
Own/Rent
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Cohabitate
Amateur artists
Enjoy urban outdoor events
Tech savvy
Like/have body art
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Enjoy the underground art and music scene as opposed to mainstream
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Read local art publications for event calendars
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The document discusses strategies for raising commercial sponsorship for festivals, including:
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The document outlines the agenda and structure for a British Council Vietnam Festival Workshop taking place from June 10-13, 2010. It introduces Nick Dodds and Ary Sutedja, who will be leading discussions on festival programming, production, and their experiences with festivals in the UK, Indonesia, and Asia. The workshop will include morning visits to Festival Hue sites, afternoon discussions and examples from other festivals, and evening visits to festival performances. Participants will discuss preparation and delivery of Festival Hue, with the goal of providing lessons for developing contemporary arts festivals in Vietnam.
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PLEASE READ INSTRUCTIONSSponsorship is often a n.docx
***** PLEASE READ INSTRUCTIONS********
Sponsorship is often a needed revenue stream to create successful events. In this assignment you will take on the role of a planner for the hypothetical festival. You will build a sponsorship benefits package appropriate for one of the festival options and then research four businesses that would be a good fit to recruit as a potential sponsor by following the prompts in the assignment.
Objectives:
To develop a distinctive sponsor benefits package for an event
To compose a professional introductory letter to a sponsor prospect
To communicate the connection between sponsor prospects (companies) and an event as well as the target audiencen.
Sponsorship Lessons:
Video 1: Types of Sponsorship
https://www.youtube.com/watch?v=gNsFixdWkL4&feature=emb_logo
Video 2: Why Companies Sponsor Events
https://www.youtube.com/watch?v=O6eqU-SIrro&feature=emb_logo
Video 3: Development of the Sponsorship Package
https://www.youtube.com/watch?v=UD5iPwcsZno&feature=emb_logo
Video 4: Sponsorship Recap
https://www.youtube.com/watch?time_continue=3&v=dm6Fd1mU5Rw&feature=emb_logo
Step One: Preparation
Review all Sponsorship Lessons above prior to moving forward with the assignment.
Read the Festival Scenarios below and choose the one that you would like to move forward with for this assignment.
Festival Options:
#1- Artistic Uprising
Artistic Uprising
is a colorful art festival merging together various forms of alternative art from the greater Oakland, CA area artists. Various buildings throughout the downtown area will be transformed into whitewashed canvases for artists to create their own murals over the course of two-days. Murals will be voted on at the end of the festival for bragging rights and spot in the mural competition next year. In addition to the murals, there will be art stations for visitors to make their mark on the city, on-site screen printing of the murals, live performances from the underground punk rock scene, and more. Art from the festival will decorate the city for the entire year.
The event will take place throughout several blocks of the city. While there will be participation from local business attendees will be roaming several blocks which will lead to a block party.
Target Audience:
Women 55%/Men 45%
Ages: 30-40
Annual income: $55,000 - $80,000
Own/Rent
Caucasian & Hispanic or Latin, Caucasian, African American
Cohabitate
Amateur artists
Enjoy urban outdoor events
Tech savvy
Like/have body art
Support the local art scene
Own original street artwork
Enjoy the underground art and music scene as opposed to mainstream
They try to shop local
Read local art publications for event calendars
Live on the outskirts of the city or within city limits.
#2 - ATL Hustle
ATL Hustle
is a festival that draws out Atlanta’s underground music scene to celebrate the talent and ambition of young, local hip-hop artists. In addition to main stage performance.
20240226_ Tj Communications credentials.pdf
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions. 𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
➢ Daewon Pharm Year End Party
➢ Giant Lantern Festival in Ha Noi with Gamuda Land
➢ Light Festival 2019 in HCMC with Phu My Hung Corp
(etc)
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
20230105_ Tj Communications credentials.pdf
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions. 𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
➢ Daewon Pharm Year End Party
➢ Giant Lantern Festival in Ha Noi with Gamuda Land
➢ Light Festival 2019 in HCMC with Phu My Hung Corp
(etc)
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
20240425_ TJ Communications Credentials 2.pdf
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions. 𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Piano Forte Marketing Plan
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Workshop 1_12 sponsorship
The document discusses strategies for raising commercial sponsorship for festivals, including:
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7 fei vietnam workshop arts festival structures and management roles
- 1. Nick Dodds Managing Director
- 10. British Council Vietnam Festival Workshop 17-20 March 2010 ARTS FESTIVAL STRUCTURE
Editor's Notes
- DELIGHTED TO BE HERE TO LAUNCH A BRAND NEW SERVICE FROM FEI