The 7 C's of marketing is a customer-driven alternative to the traditional 7 P's framework that focuses on the consumer. It examines marketing from the consumer's perspective rather than the business. The 7 C's are: Consumer, Cost, Communication, Convenience, Caring, Co-ordinated, and Confirmation. The framework aims to better satisfy customers by considering their needs, the costs for the customer to purchase and use the product, effective communication, convenience, caring customer service, coordinated marketing efforts, and confirmation of the customer's expectations.

1. 7 C’s of Marketing Mix.

2. 7P’s of
Marketing Vs
7 C’s of
Marketing
7 P’s of
Marketing
Product
Price
Promotion
Place
People
Process
Physical
Evidence
7 C’s of
Marketing
Consumer
Cost
Communication
Convenience
Caring
Co-ordinated
Confirmation

3. The concept of 7 C’s is more customer/consumer driven
replacement of 7 P’s.
• Consumer - Marketer focus more on consumer
Satisfaction. The product is designed and produced
keeping in consideration the requirements of
customers/consumers
• Cost – cost to choose the product, change the product
and cost of not choosing the competitor’s product.
• Communication – Communication that can be used for
proper, timely and accurate communication between
marketer and consumers.
• Convenience – It focus on ease of buying, convenience in
reaching to the store/product and convenience in getting
product information.