You may think restaurant theme concept only applies to up market or novelty restaurants. Concept development applies to any food service operation, from a juice and snack stand to a luxury restaurant, from fast food to family theme restaurants. A great and sustainable restaurant concept is important. It involves a lot of careful thoughts into the branding and target market.

1. www.linkedin.com/company/chef-at-work-pte-ltd
http://i.instagram.com/edwin_chefatwork/
www.facebook.com/chefatworksg
Cafe a.e.i.o.u. in Jalan Besar, Singapore
This cafe was started by a local fashion designer. The
theme concept is that of a hip vintage art cafe. Interior
design including furniture and decorations reflect the
vintage look. Being a hip cafe, the menu featured original
cafe style food with a refreshing focus on eating light and
healthy, hence the use of more greens and even edible
flowers..
More than just interior design, restaurant concept includes the cuisine, cutlery,
presentation and ambiance - all aligned to give a total experience.
Mookata Restaurant in
Yishun Bottle Tree Park,
Singapore
Mookata is a Thai BBQ-Steamboat
family restaurant. It prides itself as
the original and authentic Thai
Mookata restaurant. Its interior
touches up to details like the door
mat all reflect Thai style warmth
and hospitality. The cuisine
focuses on premium meats and
seasoning made from imported
Thai ingredients.