6.1 Motivation.ppt
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Motivation is defined as the willingness to apply effort towards organizational goals based on an individual's needs being met. It is a psychological phenomenon that is dynamic, goal-oriented and influenced by social and cultural norms. There are two types of motivation - positive motivation involves expecting a reward for good performance, while negative motivation aims to create a sense of fear of punishment for poor performance. Rational motives involve longer decision-making focused on the head and mind, while emotional motives lead to immediate decisions driven by feelings of the heart. Motivation is an ongoing process as needs are never fully satisfied, new needs emerge, and success and failure impact goals.
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- 2. Derived from word Motive Acc to SP Robbins “Motivation is willingness to apply high level of efforts towards organizational goals, conditioned by efforts and ability to satisfy some individual needs”
- 3. Psychological Phenomenon Not easy to be observed Phenomenon Dynamic Goal oriented process Influenced by social and cultural norms.
- 4. 1.Positive and Negative motives (positive motivation is expecting a reward, Negative motivation is avoiding pain or punishment.) 2. Rational and Emotional Motives
- 5. Basis of difference Rational motives Emotional motives Time spent in purchasing Takes longer time to evaluate Immediate decision to purchase Dominance Head and Mind Feelings of heart Nature of product Durable and high price Non-durable and low price
- 6. Reasons 1. Needs are never fully satisfied 2. New needs emerge as old needs are satisfied 3. Success and failure influence goals
- 7. Positive motivation is a response which includes enjoyment and optimism about the tasks that you are involved in. Positive motivation induces people to do work in the best possible manner and to improve their performance. Under this better facilities and rewards are provided for their better performance. Such rewards and facilities may be financial and non-financial.
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