The document discusses rice bran oil production globally and opportunities for growth. It notes that while the potential global production of rice bran oil is 6.8 million tons based on rice production, current production is only 1.7 million tons, leaving 5.1 million tons of untapped potential. India produces 1 million tons of rice bran oil annually against a potential of 1.6 million tons. The document calls for greater international awareness of rice bran oil's health benefits and untapped production opportunities in order to increase its market and value.
Sundrop oil was launched in 1989 in India by Agro Tech Foods Ltd. It was initially positioned as a healthy oil for healthy people focusing on sunflower oil. Over time, Sundrop expanded its product portfolio to include different variants like Nutrilite, Heart, Superlite, and Goldlite to meet various consumer needs. Sundrop's advertising emphasized its health positioning and it became the largest selling sunflower oil brand through television commercials. The brand segmented its customers based on geography, demographics, and behaviors. It analyzed competition from other edible oil brands and adopted strategies like expanding product range and distribution network to maintain its leadership position in the market.
This document discusses the growth story of rice bran oil (RBO) production in India. It provides statistics on rice and rice bran production in India and worldwide, showing that India has significant untapped potential to increase RBO production. Currently, India produces around 0.93 million tonnes of RBO per year but has a potential production of 1.61 million tonnes, leaving 0.68 million tonnes of untapped potential. The document traces the history of RBO production in India since the first processing plant was established in 1964, and notes efforts since the 1990s by organizations like SEA to promote RBO as a healthy cooking oil.
The document provides an overview of the Indian biscuit industry. It discusses that the industry has grown at 12-14% annually and is estimated to grow 15-17% in the next few years. Britannia has the largest market share followed by Parle and ITC. The industry is price sensitive with most biscuits priced between Rs. 4-6. Distribution channels are crucial with Britannia and Parle having wide coverage across India. The organized sector produces over 1.7 million tons annually while the unorganized sector consists of small bakeries.
The edible oil market in India is the 4th largest globally worth $25 billion annually. India imports most of its edible oil needs, with palm and soy oils making up over 95% of imports. Branded cooking oils are growing at 20% annually, led by sunflower and soy oils. Major players in the Indian edible oil industry include national dairy development board, ITC, Marico industries, and Adani Wilmar. Per capita consumption varies greatly from 20kg for the top 10% to just 5kg for the bottom 30%.
Cadbury Dairy Milk Silk is a premium chocolate sub-brand launched in 2010. It contributes significantly to Mondelez International's revenues, especially in Europe and Asia Pacific. Cadbury Dairy Milk holds over half of India's premium chocolate market share. It targets all age groups and occasions. While Amul Chocolates provides competition at lower price points, Cadbury Silk has developed strong brand equity through superior taste, packaging and emotional advertising.
- India is the fourth largest consumer of edible oils globally, but domestic production meets only about 35-40% of demand, forcing heavy reliance on imports.
- Consumption varies greatly by region and socioeconomic group. The industry is highly fragmented with over 600 extraction units and 166 vanaspati manufacturers, though only 10 oil and 8 vanaspati units have national reach.
- Key players include Adani Wilmar, Hindustan Unilever, ITC, and Marico. The market is growing at 8.7% annually but faces issues of surplus capacity and dependency on imports for raw materials.
The document compares four major oil marketing companies - Essar Oil, Reliance Industries Limited, Petronas, and ExxonMobil - on the basis of their operations, types of products, market factors, innovation, and environmental sustainability. It finds that while ExxonMobil and Petronas have a large global presence, they have less penetration in the Indian market which is dominated by public sector companies. Reliance has the highest refining capacity and revenue, while Essar has more retail outlets than Reliance.
Pepsodent.ppt A presention on Company International Market Entry Strategy BB...Ajeenkya D Y Patil
Pepsodent toothpaste was introduced in the United States in 1915 by the Pepsodent Company of Chicago.
The original formula for the paste contained ”pepsin”, a digestive agent designed to break down and digest food deposits on the teeth, hence the brand and company name.
Pepsodent is still sold as a Unilever property in all markets except the United States and Canada.
According to the Brand trust Report 2014, Pepsodent moved up to 71st position among India's most trusted brands.
Pepsodent is an American brand of toothpaste with the minty flavor derived from sassafras.
Sundrop oil was launched in 1989 in India by Agro Tech Foods Ltd. It was initially positioned as a healthy oil for healthy people focusing on sunflower oil. Over time, Sundrop expanded its product portfolio to include different variants like Nutrilite, Heart, Superlite, and Goldlite to meet various consumer needs. Sundrop's advertising emphasized its health positioning and it became the largest selling sunflower oil brand through television commercials. The brand segmented its customers based on geography, demographics, and behaviors. It analyzed competition from other edible oil brands and adopted strategies like expanding product range and distribution network to maintain its leadership position in the market.
This document discusses the growth story of rice bran oil (RBO) production in India. It provides statistics on rice and rice bran production in India and worldwide, showing that India has significant untapped potential to increase RBO production. Currently, India produces around 0.93 million tonnes of RBO per year but has a potential production of 1.61 million tonnes, leaving 0.68 million tonnes of untapped potential. The document traces the history of RBO production in India since the first processing plant was established in 1964, and notes efforts since the 1990s by organizations like SEA to promote RBO as a healthy cooking oil.
The document provides an overview of the Indian biscuit industry. It discusses that the industry has grown at 12-14% annually and is estimated to grow 15-17% in the next few years. Britannia has the largest market share followed by Parle and ITC. The industry is price sensitive with most biscuits priced between Rs. 4-6. Distribution channels are crucial with Britannia and Parle having wide coverage across India. The organized sector produces over 1.7 million tons annually while the unorganized sector consists of small bakeries.
The edible oil market in India is the 4th largest globally worth $25 billion annually. India imports most of its edible oil needs, with palm and soy oils making up over 95% of imports. Branded cooking oils are growing at 20% annually, led by sunflower and soy oils. Major players in the Indian edible oil industry include national dairy development board, ITC, Marico industries, and Adani Wilmar. Per capita consumption varies greatly from 20kg for the top 10% to just 5kg for the bottom 30%.
Cadbury Dairy Milk Silk is a premium chocolate sub-brand launched in 2010. It contributes significantly to Mondelez International's revenues, especially in Europe and Asia Pacific. Cadbury Dairy Milk holds over half of India's premium chocolate market share. It targets all age groups and occasions. While Amul Chocolates provides competition at lower price points, Cadbury Silk has developed strong brand equity through superior taste, packaging and emotional advertising.
- India is the fourth largest consumer of edible oils globally, but domestic production meets only about 35-40% of demand, forcing heavy reliance on imports.
- Consumption varies greatly by region and socioeconomic group. The industry is highly fragmented with over 600 extraction units and 166 vanaspati manufacturers, though only 10 oil and 8 vanaspati units have national reach.
- Key players include Adani Wilmar, Hindustan Unilever, ITC, and Marico. The market is growing at 8.7% annually but faces issues of surplus capacity and dependency on imports for raw materials.
The document compares four major oil marketing companies - Essar Oil, Reliance Industries Limited, Petronas, and ExxonMobil - on the basis of their operations, types of products, market factors, innovation, and environmental sustainability. It finds that while ExxonMobil and Petronas have a large global presence, they have less penetration in the Indian market which is dominated by public sector companies. Reliance has the highest refining capacity and revenue, while Essar has more retail outlets than Reliance.
Pepsodent.ppt A presention on Company International Market Entry Strategy BB...Ajeenkya D Y Patil
Pepsodent toothpaste was introduced in the United States in 1915 by the Pepsodent Company of Chicago.
The original formula for the paste contained ”pepsin”, a digestive agent designed to break down and digest food deposits on the teeth, hence the brand and company name.
Pepsodent is still sold as a Unilever property in all markets except the United States and Canada.
According to the Brand trust Report 2014, Pepsodent moved up to 71st position among India's most trusted brands.
Pepsodent is an American brand of toothpaste with the minty flavor derived from sassafras.
Strategic Marketing Presentation on Gokul Refoils & Solvent Ltd.Chandan Pahelwani
The company started in 1993 and is engaged in refining vegetable oils through seed procurement, processing, extraction and marketing edible oils. It has operations in trading, manufacturing and marketing. The company has 4 production plants in India and distributes products through various channels to over 200,000 retailers nationally and internationally. It aims to be the preferred brand globally and reach every Indian kitchen with quality products.
Cadbury India operates 5 production plants across India and has been in the country since 1948. It has a wide product portfolio including Dairy Milk chocolates, Celebrations, Bournville, 5 Star, Perk, Gems, and Temptation. The company employs various strategies to stretch its product lines, including down-market offerings like chocolate laddoos priced at Rs. 2 for 2 pieces, and up-market products like luxury chocolates. All Cadbury products use consistent basic ingredients but may contain additional items. They are produced across India and distributed through 2100 distributors and 450,000 retailers to be enjoyed for their taste.
Britannia Company - Success story of a brand in a developing countryPHD Worldwide
Britannia is India's largest biscuit manufacturer with a 38% market share. It has successfully rebranded and diversified over the past few decades from just biscuits to also include dairy products like milk, butter and cheese. Its branding strategies focus on quality standards, differentiating products through nutrition and innovation, and community involvement through its nutrition foundation. Going forward, Britannia aims to participate in more consumption moments and educate consumers while maintaining its focus on customers and quality.
The document discusses the BCG matrix of Unilever Pvt Ltd's products. The BCG matrix analyzes products based on their relative market share and market growth rate. It shows that Brooke bond supreme and Knorr noodles have high market share and growth, making them stars. Surf Excel and Lux have high share but low growth, making them cash cows. Lifebuoy shampoo has low share but high growth, placing it in the question mark category. Rexona deodorant has low share and growth, making it a dog. The conclusions examine where each product lies in the BCG matrix.
This document provides an overview of the biscuit industry in India. It discusses key details like major players constituting around 60% of total production. It also discusses segment-wise breakdown of biscuit production, per capita consumption in India compared to other countries, average utilization of installed capacity, and classification of biscuits into different segments like glucose, marie, crackers etc. The document serves as an introduction to the biscuit industry for the comparative analysis project of Parle with Britannia and ITC in the glucose biscuits segment.
To study the ice cream market in Patna town and analyse the performance of Sudha Ice-Cream in Patna market also suggest some strategies of Leading Players.
This document outlines an experiential activation plan for Tetra brand milk. The goal is to educate consumers about the benefits of Australian cow milk versus buffalo milk through interactive experiences. The plan involves pre-hype social media activities, a virtual reality farm experience installation in select malls, and in-store sampling and promotions. Consumers will learn about Tetra's milk through virtual reality, Q&A sessions with chances to win prizes, and sharing on social media. The experiential campaign aims to uniquely position Tetra milk and give consumers a memorable brand experience.
Fats play an important role in nutrition by carrying fat-soluble vitamins through the body and providing energy. Specialty fats are tailored to specific uses like replacing cocoa butter in chocolate or dairy fats. They are designed to melt at body temperature for smooth mouthfeel or set at cooler temperatures as needed. As cocoa butter supplies fluctuate, specialty fats offer alternatives for confectioners while also substituting dairy in non-dairy products like milk, yogurt and spreads.
The document summarizes market research conducted by Indian Products Limited on introducing new refined cooking oil brands. It provides background on the company and market for cooking oils. The research involved assessing consumer attributes and perceptions of different oil types like sunflower and corn oil. It identified objectives like determining consumer appeal for new brands and feasibility of 1-5 kg packs. The document notes some issues with the questionnaire design and provides recommendations to improve population sampling and question clarity.
Sleepwell - Charting the Next Level of Brand GrowthShantanu Sengupta
A strategy to take the brand leader towards its next level of growth.
Personally I felt that the brand did not capitalize upon its strengths early, and has been putting too much effort on product marketing. This strategic approach was recommended to shorten the distance between brand and product marketing.
(The creatives developed for the strategy have been consciously removed from this document, in order to protect interests of the people involved)
A União Europeia está considerando novas regras para regular as grandes empresas de tecnologia. As novas regras visam limitar o poder de mercado dessas empresas e garantir uma concorrência justa. As empresas afetadas incluiriam gigantes como Google, Amazon, Facebook e Apple.
Amul's market share for chocolates has decreased significantly to 5% compared to the market leader Cadbury which has 79% share. Amul aims to formulate an integrated marketing communications strategy to increase awareness and market share of its chocolates. Based on research, Amul identifies key issues such as low awareness, preference for branded chocolates, and potential advertising mediums. Amul will conduct a survey to understand consumer behavior and gauge awareness of Amul chocolates versus competitors. The recommendations include modifying product range, pricing, promotions, and distribution to target all age groups and increase availability across urban and rural markets.
This document provides an overview of Parle Glucose biscuits (Parle G) produced by Parle Products in India. It discusses the history and evolution of Parle Products starting in 1929, their introduction of biscuits in 1939 including Parle G and Monaco, and how Parle fought to make biscuits affordable for all. It also summarizes Parle's market leadership in India with a 40% biscuit market share, their commitment to quality, extensive distribution network, and how Parle G became the world's largest selling brand of biscuits through its popularity across income levels and regions of India.
This document outlines the agenda for a workshop on trade unions and industrial relations. It discusses understanding the evolution of trade unions in India through primary and secondary research, including questionnaires, interviews, and focus groups. The findings will analyze perspectives of management, workers, and union leaders on unions; expectations of Generation Y workers; and frameworks for uniting unions and engaging workforces, such as the UNO-TREE model. The discussion will also analyze situations with and without unions from the workers' perspective.
Surf Excel is Hindustan Unilever's largest detergent brand in India. It was launched in 1959 as Surf and later rebranded as Surf Excel in 1996. Surf Excel targets women aged 25 and above from upper middle income households in tier 1 and 2 cities. Its 'Daag Acche Hain' campaign from 2005 positioned stains in a positive light and broke conventions. The brand has a strong emotional connection and recall value. Recommendations include increasing rural presence, associating with social causes, and revamping campaigns with taglines like 'Daag Acche Hain, Aur Hamesha Rahenge'.
The document provides an overview of the detergent industry in India. It discusses that the total detergent market in India is Rs 6000 crore with detergent powder being Rs 3300 crore. It also discusses industry segmentation, major players like HUL, Nirma and their market shares. Popular brands in different price segments like Surf Excel, Ariel, Wheel, Nirma are also mentioned along with their marketing strategies.
Agro Tech Foods Limited is an Indian company with a dominant market position in edible oils and branded foods. It owns well-known brands like Sundrop oil, Health World, ACT II, and Rath. Sundrop oil is the largest selling sunflower oil brand in India, holding a 15% market share of the branded oils market. Between 2009-2014, the FMCG sector in India grew significantly from $24.2 billion to $47.3 billion. Sundrop oil adopted strategies to position itself as the healthy oil for healthy people while still delivering on taste. Through effective advertising and distribution strategies, Sundrop oil was able to become the largest refined sunflower oil in India within 6 months of launching.
1) The document discusses the status and outlook of the Indian vegetable oil industry, with a focus on palm oil.
2) It notes that India's vegetable oil production meets only about 30-35% of demand, so India imports over 70% of its vegetable oil needs, mainly palm, soybean, and sunflower oils.
3) The demand for vegetable oils in India is projected to continue growing at 3-5% annually due to factors like income growth and changing diets, increasing India's vegetable oil imports.
Strategic Marketing Presentation on Gokul Refoils & Solvent Ltd.Chandan Pahelwani
The company started in 1993 and is engaged in refining vegetable oils through seed procurement, processing, extraction and marketing edible oils. It has operations in trading, manufacturing and marketing. The company has 4 production plants in India and distributes products through various channels to over 200,000 retailers nationally and internationally. It aims to be the preferred brand globally and reach every Indian kitchen with quality products.
Cadbury India operates 5 production plants across India and has been in the country since 1948. It has a wide product portfolio including Dairy Milk chocolates, Celebrations, Bournville, 5 Star, Perk, Gems, and Temptation. The company employs various strategies to stretch its product lines, including down-market offerings like chocolate laddoos priced at Rs. 2 for 2 pieces, and up-market products like luxury chocolates. All Cadbury products use consistent basic ingredients but may contain additional items. They are produced across India and distributed through 2100 distributors and 450,000 retailers to be enjoyed for their taste.
Britannia Company - Success story of a brand in a developing countryPHD Worldwide
Britannia is India's largest biscuit manufacturer with a 38% market share. It has successfully rebranded and diversified over the past few decades from just biscuits to also include dairy products like milk, butter and cheese. Its branding strategies focus on quality standards, differentiating products through nutrition and innovation, and community involvement through its nutrition foundation. Going forward, Britannia aims to participate in more consumption moments and educate consumers while maintaining its focus on customers and quality.
The document discusses the BCG matrix of Unilever Pvt Ltd's products. The BCG matrix analyzes products based on their relative market share and market growth rate. It shows that Brooke bond supreme and Knorr noodles have high market share and growth, making them stars. Surf Excel and Lux have high share but low growth, making them cash cows. Lifebuoy shampoo has low share but high growth, placing it in the question mark category. Rexona deodorant has low share and growth, making it a dog. The conclusions examine where each product lies in the BCG matrix.
This document provides an overview of the biscuit industry in India. It discusses key details like major players constituting around 60% of total production. It also discusses segment-wise breakdown of biscuit production, per capita consumption in India compared to other countries, average utilization of installed capacity, and classification of biscuits into different segments like glucose, marie, crackers etc. The document serves as an introduction to the biscuit industry for the comparative analysis project of Parle with Britannia and ITC in the glucose biscuits segment.
To study the ice cream market in Patna town and analyse the performance of Sudha Ice-Cream in Patna market also suggest some strategies of Leading Players.
This document outlines an experiential activation plan for Tetra brand milk. The goal is to educate consumers about the benefits of Australian cow milk versus buffalo milk through interactive experiences. The plan involves pre-hype social media activities, a virtual reality farm experience installation in select malls, and in-store sampling and promotions. Consumers will learn about Tetra's milk through virtual reality, Q&A sessions with chances to win prizes, and sharing on social media. The experiential campaign aims to uniquely position Tetra milk and give consumers a memorable brand experience.
Fats play an important role in nutrition by carrying fat-soluble vitamins through the body and providing energy. Specialty fats are tailored to specific uses like replacing cocoa butter in chocolate or dairy fats. They are designed to melt at body temperature for smooth mouthfeel or set at cooler temperatures as needed. As cocoa butter supplies fluctuate, specialty fats offer alternatives for confectioners while also substituting dairy in non-dairy products like milk, yogurt and spreads.
The document summarizes market research conducted by Indian Products Limited on introducing new refined cooking oil brands. It provides background on the company and market for cooking oils. The research involved assessing consumer attributes and perceptions of different oil types like sunflower and corn oil. It identified objectives like determining consumer appeal for new brands and feasibility of 1-5 kg packs. The document notes some issues with the questionnaire design and provides recommendations to improve population sampling and question clarity.
Sleepwell - Charting the Next Level of Brand GrowthShantanu Sengupta
A strategy to take the brand leader towards its next level of growth.
Personally I felt that the brand did not capitalize upon its strengths early, and has been putting too much effort on product marketing. This strategic approach was recommended to shorten the distance between brand and product marketing.
(The creatives developed for the strategy have been consciously removed from this document, in order to protect interests of the people involved)
A União Europeia está considerando novas regras para regular as grandes empresas de tecnologia. As novas regras visam limitar o poder de mercado dessas empresas e garantir uma concorrência justa. As empresas afetadas incluiriam gigantes como Google, Amazon, Facebook e Apple.
Amul's market share for chocolates has decreased significantly to 5% compared to the market leader Cadbury which has 79% share. Amul aims to formulate an integrated marketing communications strategy to increase awareness and market share of its chocolates. Based on research, Amul identifies key issues such as low awareness, preference for branded chocolates, and potential advertising mediums. Amul will conduct a survey to understand consumer behavior and gauge awareness of Amul chocolates versus competitors. The recommendations include modifying product range, pricing, promotions, and distribution to target all age groups and increase availability across urban and rural markets.
This document provides an overview of Parle Glucose biscuits (Parle G) produced by Parle Products in India. It discusses the history and evolution of Parle Products starting in 1929, their introduction of biscuits in 1939 including Parle G and Monaco, and how Parle fought to make biscuits affordable for all. It also summarizes Parle's market leadership in India with a 40% biscuit market share, their commitment to quality, extensive distribution network, and how Parle G became the world's largest selling brand of biscuits through its popularity across income levels and regions of India.
This document outlines the agenda for a workshop on trade unions and industrial relations. It discusses understanding the evolution of trade unions in India through primary and secondary research, including questionnaires, interviews, and focus groups. The findings will analyze perspectives of management, workers, and union leaders on unions; expectations of Generation Y workers; and frameworks for uniting unions and engaging workforces, such as the UNO-TREE model. The discussion will also analyze situations with and without unions from the workers' perspective.
Surf Excel is Hindustan Unilever's largest detergent brand in India. It was launched in 1959 as Surf and later rebranded as Surf Excel in 1996. Surf Excel targets women aged 25 and above from upper middle income households in tier 1 and 2 cities. Its 'Daag Acche Hain' campaign from 2005 positioned stains in a positive light and broke conventions. The brand has a strong emotional connection and recall value. Recommendations include increasing rural presence, associating with social causes, and revamping campaigns with taglines like 'Daag Acche Hain, Aur Hamesha Rahenge'.
The document provides an overview of the detergent industry in India. It discusses that the total detergent market in India is Rs 6000 crore with detergent powder being Rs 3300 crore. It also discusses industry segmentation, major players like HUL, Nirma and their market shares. Popular brands in different price segments like Surf Excel, Ariel, Wheel, Nirma are also mentioned along with their marketing strategies.
Agro Tech Foods Limited is an Indian company with a dominant market position in edible oils and branded foods. It owns well-known brands like Sundrop oil, Health World, ACT II, and Rath. Sundrop oil is the largest selling sunflower oil brand in India, holding a 15% market share of the branded oils market. Between 2009-2014, the FMCG sector in India grew significantly from $24.2 billion to $47.3 billion. Sundrop oil adopted strategies to position itself as the healthy oil for healthy people while still delivering on taste. Through effective advertising and distribution strategies, Sundrop oil was able to become the largest refined sunflower oil in India within 6 months of launching.
1) The document discusses the status and outlook of the Indian vegetable oil industry, with a focus on palm oil.
2) It notes that India's vegetable oil production meets only about 30-35% of demand, so India imports over 70% of its vegetable oil needs, mainly palm, soybean, and sunflower oils.
3) The demand for vegetable oils in India is projected to continue growing at 3-5% annually due to factors like income growth and changing diets, increasing India's vegetable oil imports.
This document provides an overview of the Indian vegetable oil industry. It discusses India's oilseed production scenario, consumption of edible oils in India, and the sunflower oil scenario. India is the second largest producer of oilseeds in the world but is also the second largest importer of vegetable oils, importing around two-thirds of its consumption. Domestic production of edible oils meets around one-third of India's total demand. Sunflower oil imports into India have been growing and are expected to reach 3.5 million metric tons by 2022-23. The document also provides international and domestic price outlooks for crude sunflower oil.
This document summarizes the demand and supply of edible oils in India, with a focus on soy oil. It notes that India's GDP and per capita income are growing, but domestic oilseed production meets only 30% of demand. India imports around 15 million tons of edible oils annually, spending over $11 billion. Palm oil accounts for 42% of consumption while soy oil accounts for 23%. The document projects India's edible oil demand to reach 26-34 million tons by 2025. Major import ports and sources of soy, sunflower, and palm oils are detailed.
'Overview of Indian Oilseed Sector Short term and Long term Demand - Supply and Import of Vegetable Oil with special reference to Indonesia and recent policy changes' by Dr. B.V. Mehta, 2014
Yield and Net-return Comparison between Various Coconut Oil Expelling MethodsNadeeka Chandrathilaka
Yield comparison between different coconut oil expelling methods. Economical evaluation of the net return of different coconut oil expelling methods. Ranking different coconut oil expelling methods according to the expelled oil quality. Identify the consumption rate of different coconut oil expelling methods as food.
6. Mr. Rakesh Trivedi.presen.sep19.indo.pptxRakeshKTrivedi
This document discusses emerging research, technology, and future opportunities for palm oil-based industrial products and derivatives in India. It provides profiles of the Oil Technologist Association of India (OTAI) and Harcourt Butler Technical University (HBTU), where the speaker is a professor. The presentation roadmap covers topics like the Indian economy, agriculture, oilseed sector, edible oil consumption and imports, food and industrial applications of palm oil, demand growth projections, and oil palm production in India. It discusses India's rising demand for edible oils driven by economic and population growth. Palm oil represents a major portion of India's edible oil imports due to its cost-effectiveness. The document outlines opportunities for increasing palm oil usage
"India's Demand Supply of Edible Oils with Special Reference to Scope for Sustainable Palm Oil in India" - Dr. B. V. Mehta, 17th February at Jakarta, Indonesia
- The document is a presentation by Thomas Mielke from ISTA Mielke GmbH on the global supply, demand, and price outlook for oilseeds, oils, and meals.
- It discusses that global palm oil production jumped 8.4 million tonnes in 2017, changing from a deficit in 2016 to a surplus in 2017. Stocks are projected to increase by 2 million tonnes between April-September 2018.
- Prices fell to $618/tonne in December 2017 but recovered to over $650/tonne by mid-January 2018. Stocks are expected to remain comfortably large through September 2018, keeping prices under pressure.
This document summarizes research conducted on the cooking oil market in Thailand. Key findings include:
- Soybean oil is the most familiar type of cooking oil known to Thai consumers. Supermarkets are the most popular place to purchase cooking oil.
- The top 3 cooking oil brands recalled are Morakot, Kuk, and A-Ngnoon, which are also the most commonly used brands.
- The research provides additional details on consumer usage patterns, preferences around types of oil, purchase locations and volumes, brand awareness, past and intended future brands.
This document summarizes a study on the extraction of oil from watermelon seeds using different solvents, characterization of the extracted oil, and its application in cosmetic products. Watermelon seeds contain 35-40% oil consisting primarily of unsaturated fatty acids like linoleic acid. The study extracted oil from the seeds using n-hexane, benzene, and a mixed solvent system via solvent extraction. Analysis found the oil had properties suitable for use in skin care products due to moisturizing effects. A moisturizer formulation utilizing 6-10% of the extracted watermelon seed oil was developed and found to have similar properties to commercial moisturizers. The extracted oil was also characterized and found to have fatty
The document summarizes the development of a national standard for rice bran oil in Vietnam. It describes the procedure for developing TCVN 12107:2017, which included collecting international and national standards, developing a technical committee draft, gathering public comments, and finalizing the standard. The main results were the publication of TCVN 12107:2017, which establishes requirements for raw materials, technical specifications, food safety, testing methods, packaging, labeling, storage, and transportation of rice bran oil. The standard is intended to promote the production and international trade of rice bran oil as a value-added rice product in Vietnam.
The document summarizes the development of a national standard for rice bran oil in Vietnam. It describes the procedure for developing TCVN 12107:2017, which included collecting international and national standards, developing a technical committee draft, gathering public comments, and finalizing the standard. The main results were the publication of TCVN 12107:2017, which establishes requirements for raw materials, technical specifications, food safety, testing methods, packaging, labeling, storage, and transportation of rice bran oil. The standard is intended to promote the production and international trade of rice bran oil as a value-added rice product in Vietnam.
POPSIG was formed in 2015 to promote best practices and innovation in palm oil processing through technical seminars, site visits, and a quarterly newsletter. The presentation discussed palm oil production and markets, processing methods, oleochemical applications, and sustainability standards. POPSIG has organized regional seminars and evening talks, facility tours, student bursaries and an annual best design award to encourage engagement with palm oil processing.
This document discusses global laws and standards regarding rice bran oil (RBO), including the Codex Alimentarius standard. It provides an overview of RBO production globally and its health benefits. Standards from India, Japan, FSSAI, and Codex are described, outlining specifications for RBO composition and quality parameters. The challenges of classifying crude RBO as edible oil are discussed. At a Codex committee meeting, India proposed revising the standard to clarify that crude RBO's fatty acid composition is applicable to refined RBO as well. This proposal was accepted with support from over 18 countries.
This document discusses global laws and standards regarding rice bran oil (RBO), including Codex, Indian, Japanese, and FSSAI regulations. It provides background on RBO production and benefits. Key points:
- India accounts for 62.75% of global RBO production. Codex, Indian, and Japanese standards specify parameters for RBO quality.
- Regulations address refining processes, composition factors like fatty acids, and contaminants. India proposed revising Codex standards to clarify crude RBO's fatty acid profile is the same as refined.
- Challenges included objections to classifying crude RBO as edible. India addressed this through a discussion paper and sample analysis, gaining acceptance for its proposal
The document summarizes the production of biodiesel from vegetable oils through transesterification. It discusses various feedstocks used, the transesterification process, and results from experiments conducted. Key points:
- Soybean, sunflower, and corn oils were most suitable feedstocks, meeting standard diesel properties. Soybean yielded the highest amount of biodiesel at 96% in 9 hours.
- The transesterification process involves reacting vegetable oils with methanol in the presence of a catalyst to form biodiesel and glycerin.
- Results found soybean, sunflower, and corn biodiesel met most standards but others like rice bran were less suitable due to higher viscosity and lower
This document provides an organizational study report submitted for a Master's degree. It includes sections on the certificate, declaration, tables of contents, lists of tables and figures, and abbreviations. The main body will analyze the various functional departments of Kerala Solvent Extractions Ltd, including production, finance, marketing, purchase, personnel, and quality control. It aims to understand the company's operations and provide suggestions for improvement.
Similar to #61 5th International Conference on Rice Bran Oil 24th - 25th May 2018, Hanoi, Vietnam (20)
1) The document provides a performance snapshot of the palm oil industry in 2018, noting challenges like falling prices and high stock levels.
2) Palm oil production was up in Indonesia in 2018 due to yield recovery, while production declined slightly in Malaysia. Combined ending stocks for Malaysia and Indonesia reached 7 million metric tons.
3) The document projects that palm oil prices may increase in 2019 on expectations of slowing output and robust demand, though factors like surplus soy availability could limit price increases. Production is forecast to have a marginal increase globally to around 74 million metric tons.
- Market analysis of edible oils and oilseeds is valuable for companies and can yield large returns, but requires continuous investment in data collection and integration of findings into decision making.
- BMD CPO futures prices in Malaysia are forecast to decline to MYR 2050 by November 2018 before recovering to MYR 2450-2500 by mid-2019.
- India's current account deficit is expected to be in line with prior forecasts near $90 billion for FY2018-19 due to stable capital inflows, while the primary balance will remain in negative territory.
The document provides a comparative rate analysis of various oilseeds, oilcakes, vegetable oils and other related products in India for the periods of 24th August 2018, 17th August 2018, 24th July 2018 and 24th August 2017. Some key points from the analysis include:
- Groundnut seed prices decreased 5.65% compared to a week ago but were down 1.36% from a month ago. Soybean seed prices fell 2.78% from a week ago.
- Rice bran raw prices increased 14.29% from a week ago and were up 96.45% from a year ago.
- Soybean extraction prices locally ex-mill were unchanged from a week ago but up
This document provides a comparative rate analysis of various oilseeds, oilcakes, extractions and oils as of August 17th, 2018 compared to the previous week, month and year. Some key points:
- The price of soybean seed increased 2.86% compared to the previous week but was up 20.5% from a year ago.
- Groundnut extraction prices locally were down 2.27% from the previous week but up 16.35% from a year ago.
- International palm oil and soybean oil prices were down year-over-year, with crude palm oil down 18.57% from a year ago.
- Local expeller groundnut oil prices were unchanged
The document provides a comparative rate analysis of various oilseeds, oilcakes, extractions and oils in India over the past week, month and year. It shows the percentage change in prices of items like groundnut seed, soybean, rapeseed, sunflower seed and their extracts from a week ago, month ago and a year ago. Prices of imported palm and soybean oils over the same periods are also given. Local and export prices of various solvent extracted and refined oils are listed, along with prices of non-edible oils like palm fatty acid distillate.
This document provides executive instructions for approving and monitoring establishments that process rapeseed meal for export. Key points include:
- Establishments must implement food safety management systems like GMP, GHP and HACCP to be approved. Product must meet importing country and international standards.
- The approval process involves establishments submitting an application with relevant documents. An assessment panel will inspect facilities and submit a report recommending approval or non-approval.
- If approved, the establishment gets an approval number and files are created to contain approval documents, monitoring reports, export certificates and other relevant information.
- Approved establishments must conduct self-monitoring and are also subject to monitoring visits by inspection agencies. Non-conformances
Sowing of major Kharif oilseed crops in India such as groundnut, soybean, sunflower, sesamum, niger and castor for 2018 was 162.47 lakh hectares as of August 9th, compared to the five year average of 184.19 lakh hectares. Soybean sowing saw the largest increase over last year at 9.16 lakh hectares, while groundnut saw the largest decrease of 1.27 lakh hectares. Total oilseed crop area sown was 8.13 lakh hectares more than the previous year.
The document provides a comparative analysis of rates for various oilseeds, oilcakes, extractions and oils in India as of August 10, 2018 compared to the previous week, month and year. Some key points:
- Rates for most oilseeds like soybean, rapeseed and sunflower seed increased over the past month but decreased or remained stable over the past week.
- Prices of oilcakes like groundnut expeller cake and rapeseed expeller cake increased in the 1-2% range over the past week and month.
- International palm and soybean oil prices increased in the last month but decreased over the past week.
- Domestic refined palm, soy and groundnut oil prices
- Exports of oilmeals from India increased 23.9% from April to July 2018 compared to the same period last year, with rapeseed meal exports increasing sharply.
- China may lift its ban on importing oilmeals from India, imposed in 2012, which could open up a large market for India as China looks to other suppliers due to its trade dispute with the US.
- The major importers of Indian oilmeals from April to July 2018 were Vietnam, South Korea, Thailand, and France.
The document provides a comparative analysis of commodity rates for various oilseeds, oilcakes, extractions and oils in India. Some key points:
- Groundnut seed prices were up 3.57% from a week ago but down 1.14% from a year ago. Soybean prices fell 2.78% from a week ago but were up 17.15% from a year ago.
- Rates for rice bran raw increased 2.78% from a week ago and 51.43% from a year ago. Solvent extracted soybean oil prices fell 0.28% from a week ago but rose 15.34% from a year ago.
- International palm oil prices (FOB
- The document presents export data for castor oil from India from 2015-16 to 2018-19 (April-June), including quantity in metric tons and value in rupees.
- Export quantities were highest in 2017-18 at 639,390 metric tons, valued at Rs. 6,237.96 crores. Export values were also highest this year.
- In 2018-19 so far (April-June), exports totaled 163,671 metric tons, valued at Rs. 1,471.40 crores.
The notification amends the Central Goods and Services Tax (CGST) rates for certain goods. It inserts several new entries into the CGST rate schedule, including for sal leaves and vegetable materials used to make broom sticks. It also substitutes an entry for de-oiled rice bran to clarify an exemption applies from January 25, 2018. Further, it inserts entries related to deities made of stone/wood, khali dona goods, and sanitary pads. The amendments come into force on July 27, 2018.
The document provides background information on The Solvent Extractors' Association of India (SEA). It discusses how SEA was formed in 1963 to represent the solvent extraction industry in India. It has grown from representing 40 founding members to over 875 members currently, making it a broad and influential representative association. The case study aims to understand SEA's successful business model and identify lessons that can help other trade associations. It analyzes both what SEA does through activities like data collection, advocacy, and international work, and how it operates through effective strategies and trusted characteristics to benefit its members.
- The document reports on sowing progress of kharif (summer) oilseed crops in India as of July 26, 2018 compared to previous years.
- Total sowing area was 140.74 lakh hectares as of July 26, compared to 142.38 lakh hectares in 2017, a decrease of 1.64 lakh hectares.
- Sowing was higher in states like Maharashtra and Rajasthan but lower in states including Madhya Pradesh, Gujarat, and Andhra Pradesh compared to previous year.
This document summarizes India's export of castor oil from 2015-16 to 2018-19 (April-May) in terms of quantity in metric tons and value in rupees. It shows the monthly export figures over these years, with total annual export quantities of 543,274 MT valued at Rs. 4,198.19 crores in 2015-16, 556,778 MT valued at Rs. 4,057.15 crores in 2016-17, and 639,390 MT valued at Rs. 6,237.96 crores for 2017-18. Preliminary export figures are also provided for 2018-19 for April and May.
#61 5th International Conference on Rice Bran Oil 24th - 25th May 2018, Hanoi, Vietnam
1. 1
The 5th International Conference on Rice Bran Oil 2018
World Demand for Edible Oil
with special reference to
Rice Bran Oil
By
Mr. Atul Chaturvedi, President
Dr. B. V. Mehta, Executive Director
The Solvent Extractors’ Association of India
24th – 25th May, 2018, Hanoi, Vietnam
2. 22
SEA Profile
➢ Formed in 1963 to foster the development & growth of the Solvent
Extraction & Vegetable Oil Industry in India
➢ Largest and Premier Association in the Vegetable Oil Sector in India –
over 800 members across the country
➢ First Association in Vegetable Oil & Oilseed sector to receive ISO 9001
Certification in India (2004), now upgrade to ISO 9001 : 2015
➢ Recognised as NGO by Ministry of Agriculture and TPO by Ministry of
Commerce, Government of India
➢ ITC, Geneva (United Nation) has recognised SEA as the Best &
Successful Model Association
➢ SEA is the founder member of IARBO
3. 3
Oilseeds 15-16 16-17 17-18F
Soybean 311 348 338
Sunflower Seed 43 50 49
Rapeseed 64 63 66
Cotton Seed 38 39 44
Groundnuts 28 30 31
Palm-Kernel & Copra 19 21 22
Total 502 552 550
• Oilseed production growth stagnating during current year
• Cottonseed likely to be higher by 5 Million tons
Quantity in MnT
World Scenario: Oilseed Production
Source: OilWorld
4. 4
Year US Brazil Argentina Others Total
2015-16 107 95 54 55 311
2016-17 117 114 54 66 351
2017-18(F) 120 117 37 62 336
• Argentina suffered a massive drought
• Argentinian soya crushing could be severely affected
• With China/US trade spat, US beans could find their way into Argentina
• Brazilian production is expected to be in access of 117 Mn Tons
• Quite likely China may start sourcing Soya from Brazil
World Soybean Production Growth
Quantity in MnT
Source: OilWorld
5. 5
• Sunflower Oil imports into China and India increasing every year
• In India, Sunflower oil is considered Premium oil
Year Ukraine Russia EU Argentina Others Total
2015-16 12 10 8 3 10 43
2016-17 15 12 9 3 11 50
2017-18(F) 13 11 10 3 12 49
Quantity in MnT
Source: OilWorld
World Sunflower Seed Production Growth
6. 6
• World production of Rapeseed and Canola estimated at 67 MnT with EU
production recovering and record crop in Canada and C.I.S countries
Year EU-28
Russia &
Ukraine
China India Others Total
2015-16 22 3 8 6 25 64
2016-17 21 2 6 7 27 63
2017-18(F) 22 4 5 6 30 67
Quantity in MnT
Source: OilWorld
World Rapeseed Production Growth
7. 7
Production 2014-15 2015-16 2016-17 2017-18
Coconut Oil 3 3 3 3
Cottonseed Oil 5 4 4 5
Olive Oil 2 3 2 3
Palm Oil 62 59 65 70
Palm Kernel Oil 7 7 8 8
Peanut Oil 5 5 6 6
Rapeseed Oil 28 28 28 29
Soybean Oil 49 52 54 56
Sunflower seed Oil 15 15 18 18
Total 177 177 189 198
• We expect oil availability to increase by 9 Million tons
• Incremental Production could be higher than incremental consumption
Quantity in MnT
Source: OilWorld
World Edible Oil Availability
8. 8
Year Indonesia Malaysia Thailand Others Total
2014-15 33.53 19.96 2.07 7.38 62.94
2015-16 32.40 17.32 1.8 7.71 59.23
2016-17 36.80 19.92 2.58 8.57 67.87
2017-18 38.80 20.76 2.45 8.83 70.8
• Palm production rebounding with vengeance
• Palm is the biggest saviour for increased consumption demand
Quantity in MnT
Source: OilWorld
World Palm Production
9. 9
• Discretionary blending of Bio- Diesel is low in the world due to low crude values
• Indonesian Bio-Diesel mandate is successful
• In current year, Bio-Diesel production is likely to increase by 2.5 MnT to 37.5 MnT
Country/ Jan-Dec 2017 2016 2015 2014 2013
Europe 12.90 12.61 12.41 12.29 10.71
USA 6.10 6.21 4.72 4.80 4.77
Argentina 2.80 2.66 1.81 2.58 2.00
Brazil 3.75 3.33 3.46 3.00 2.56
Colombia 0.53 0.51 0.51 0.52 0.50
Singapore 1.05 0.99 0.87 0.80 0.81
Indonesia 2.95 3.18 1.22 2.92 2.60
Malaysia 0.72 0.51 0.67 0.60 0.47
Thailand 1.33 1.16 1.14 1.04 0.94
Other 3.06 2.95 2.89 2.94 2.65
Total 35.19 34.13 29.70 31.49 28.01
Quantity in MnT
Source: OilWorld
Bio Diesel & HVO Production
10. 10
Forecast October /September
17-18F 16-17 15-16 14-15 13-14
Opening Stock 27.1 26.71 31.86 30.12 27.58
Production 225.7 218.03 204.39 206.03 201.56
Change +7.76 +13.64 -1.64 +4.47 +11.47
Imports 87.39 86.23 81.75 81.11 76.58
Exports 87.61 86.96 80.99 82.09 76.81
Consumption 223.15 216.91 210.3 203.32 198.79
Change +6.24 +6.61 +6.98 +4.53 +9.10
End Stocks 29.42 27.1 26.71 31.86 30.12
Stocks/Usage 13.20% 12.50% 12.70% 15.70% 15.20%
• Production of oil is higher than consumption
• End stocks remain comfortable keeping a lid on prices
Quantity in MnT
Source: OilWorld
World Oil & Fats – Demand & Supply
11. 11
• Total area under 9 oilseeds crop is about 28.0 million hectare
• Oilseed crop will be lower in 2017-18 due to reduction in area
Quantity in MnT
Source: SEA
Indian Oilseeds Production
(Trade Estimate - 2013-14 to 2017-18)
Oilseeds 13-14 14-15 15-16 16-17 17-18(E)
Groundnut 6.5 4.9 4.5 6.9 6.50
Rape/Mustard 6.7 5.1 5.9 7.1 6.20
Soybean 9.0 8.5 7.2 10.6 8.70
Sesamum 0.7 0.8 0.7 0.6 0.63
Sunflower 0.6 0.4 0.3 0.3 0.24
Safflower 0.1 0.1 0.1 0.1 0.10
Niger 0.1 0.1 0.1 0.1 0.10
Linseed 0.1 0.1 0.2 0.2 0.20
Castor 1.1 1.3 1.4 1.1 1.20
Sub-Total 24.8 21.1 20.3 26.9 23.87
Cottonseed 12.5 11.9 10.9 10.9 11.40
Copra 0.7 0.6 0.6 0.4 0.40
Grand Total 38.0 33.6 31.8 38.2 35.67
13. 13
Year
Population
@ 1.76%
Growth
Consumption
@ 3% Growth
Consumption
@ 4% Growth
Consumption
@ 5% Growth
In Bn.
Per Capita
(In Kg)
MnT
Per Capita
(In Kg)
MnT
Per Capita
(In Kg)
MnT
2015 1.25 15.2 19.00 15.6 19.5 15.9 19.87
2017 1.28 16.0 20.48 16.8 21.50 17.4 22.27
2019 1.31 17.0 22.27 18.0 23.58 19.1 25.02
2021 1.34 18.0 23.79 19.5 25.70 21.0 27.72
2023 1.38 19.0 25.24 21.1 27.80 23.2 30.56
2025 1.42 20.2 26.78 22.8 30.0 25.6 33.69
• Indian policymakers are seriously worried on rising imports
• Imported oils now constitute more than 70% of total Indian consumption
Source: SEA
Indian Consumption Growth Expectations
14. 14
Import Break-Up
Oils 2015-16 2016-17 2017-18 (F)
Palm 8.44 9.30 9.50
Soybean Oil 4.23 3.52 3.50
Sun Oil 1.52 2.18 2.40
Others 0.38 0.29 0.30
Total 14.57 15.08 15.70
Quantity in MnT
Source: SEA
Import of Edible Oils
15. 15
Country
2016-17 2017-18(E)
Qty ‘000 Tons % Qty ‘000 Tons %
China 144,850 30.1 145,000 30.1
India 108,000 22.4 106,000 22.0
Indonesia 37,150 7.7 37,000 7.6
Bangladesh 34,578 7.1 34,700 7.2
Vietnam 28,861 6.0 28,100 5.8
Thailand 18,600 3.8 19,500 4.0
Burma 12,400 2.5 12,300 2.5
Philippines 11,500 2.4 11,200 2.3
Japan 7,780 1.6 7,600 1.5
Brazil 8,160 1.6 8,000 1.6
Pakistan 6,800 1.4 6,900 1.4
United States 7,117 1..4 6,382 1.3
Cambodia 4,950 1.0 5,000 1.0
Korea, South 4,198 0.8 3,900 0.8
Egypt 4,800 0.9 4,000 0.8
Sri Lanka 2,350 0.4 3,300 0.6
Others 38,780 8.0 42,159 8.7
World Total 48,0747 100.0 48,10,41 100.0
Source: USDA
World Rice Production
16. 16
World Production of Rice 486
Rice Bran Potential (8% of Rice Production) 38.88
Rice Bran Oil Potential ( 17.5 % Recovery) 6.80
Current Production of Rice Bran Oil 1.70
World Untapped Potential 5.1
Percentage of Untapped Potential 75%
• Huge untapped potential
Quantity in MnT
World Rice Bran Oil Production & Potential
17. 17
Country Production (in Tons)
India 1,000,000
China 210,000
Japan 80,000
Thailand 55,000
Others 355,000
Total 1,700,000
Major Countries Producing Rice Bran Oil
18. 18
• China and India contribute 50% of the world Rice production
• Indonesia and Bangladesh are also sizable producers of Rice
• Rice Bran Oil potential not properly exploited by these countries
• Against potential of 6.8 MnT, RBO production curently stands at 1.70
MnT, thereby untapped potential is 5.1 MnT
• China has not done much to recover Rice Bran Oil. Against potential of 2
MnT, the actual production is only 210,000 Tons
• Indian efforts relatively better, but still lot needs to be done
• Indian produces 1 MnT of RBO against potential of 1.6 MnT
• Important that the world is made aware of the huge potential of untapped
opportunity of 5 MnT of RBO, which needs to be fully explored
Rice Bran Oil - Key Takeaways
19. 19
• World produce about 3 MnT of Olive oil only, however, it fetches over
US$ 3,200 to 3,500 per Ton
• The number of studies conducted shows that Rice Bran Oil is much
better than Olive oil in number of parameters, but it is fetching very low
price as compared to Olive oil
• International Olive Council has done wonderful marketing and placed the
Olive oil as most premium and healthy oil
• I am sure the newly formed Marketing Committee of IARBO will have
herculean task and challenge to create awareness about good virtue of
rice bran oil and thereby placing RBO in premium oil bracket in line Olive
oil
Lessons from Olive Oil Marketing
20. 20
• Major problem in Rice Bran Oil is the rapid deterioration of Oil quality
– Modern milling processes help ensuring reduced deterioration of Bran
– Extraction plants in proximity to rice mills help in ensuring oil quality
– Going forward, large Rice Mills with integrated extractions plants may be the
answer to this challenge
• Another major issue is its relatively high color, especially the red hue
– Over the years Indian consumers have started believing that lower color
indicates better quality of Oil
• It is important for us to educate the consumers about health benefits of Rice Bran
Oil as well as the fact that high color does not necessarily means poor quality
• Awareness of Rice Bran Oil world across will create demand and thereby the
opportunity to exploit the potential & better realization of RBO
Challenges & Way Forward
21. Mr. Atul Chaturvedi, President SEA,
Director, Adani Wilmar Ltd.
and
Dr. B. V. Mehta - Executive Director
The Solvent Extractors’ Association of India
A Premier Association of Vegetable Oil Industry & Trade in India
ISO 9001:2015 Organisation
142, Jolly Maker Chambers No. II, 14th Floor, 225,
Nariman Point, Mumbai 400 021
Tel: (+91-22) 2202 1475. 2282 2979, Fax.: (+91-22) 2202 1692
Email: solvent@mtnl.net.in , Website:www.seaofindia.com
File: ICRBO- 2018, Hanoi/ 24th – 25th May, 2018
21