Technology focused archery company

1. 6S Archery
Executive Overview
Eli Henry Foundations of Marketing 21.SP.2100.501

2. 6S Archery Bow and the
Competitive Landscape
6S Bow Benefits
• Customer won’t have to pay/travel to a
pro shop to have the bow worked on
• Caters towards enthusiasts or middle
ground users of the industry
Current market weaknesses
• Most mid level bows require a pro shop to calibrate
using a bow press and other professional tools
• Distance to a professional shop and the cost of this
work limits many would-be archers

3. 6S Archery Compound Bow
• Light weight compound bow
• Up to 90-pound draw
• Variety of axel-to-axel lengths
• Modular cam system allowing from 25” – 30”
draw length
• Tunable cam axel allows customers to tune
their bow at home without a bow press

4. Pricing Strategy
• Mid range pricing to be competitive
with current market prices for the
average user
• Offering a more technology driven and
modular bow for the same price range
as bows without these features
• Additional features such as sights and
stabilizers to be sold separately to
reduce the initial cost to consumer

5. Placement Strategy
• Enthusiast-based items with more
focus on hunting rather than target use
• Target sales markets will be suburb
and rural hunting shops and sporting
goods stores

6. • Social media-based
strategy with an
emphasis on industry
leading content
creators as well as
filling online ad space
Promotional Strategy

7. • The company will need to
work along side parks and
recreation/ wildlife
regulations for hunting
equipment standards and
safety materials
Political Environment

8. • This fills a niche market
space considering that the
company would be more
hunting oriented pushing to a
specific market of archery
enthusiasts
Economic factors and
considerations

9. • Hunting oriented product that
may draw negative feedback from
groups opposed to hunting or
killing of animals as well as other
hunters who believe that archery is
not the most ethical way of
conservation
Social Factors

10. • Materials used will aim towards making
the bow as light and easy to transport as
possible.
• Modular cam axel is a newer
technology that allows for consumers to
play a major role in the calibration of
their bow
Technological Factors

11. • As a weapon that is
designed to be used in
recreation as well as in
hunting along with the
modular design allowing
customers to self calibrate,
there is a safety factor to
consider
Legal Factors

12. • Production and use of
fiberglass and other
materials to assist with the
lighter weight of the
product could impact the
environment if not managed
properly.
Environmental Factors