Big Data is probably one of the biggest buzzwords from the past couple of years in the tech world. Businesses across the world are using big data, particularly their customer’s data but also machine data, to make real, better decisions. As specialists in the Information Management and Analytics industry we are constantly immersing ourselves in the world of data so we took a look at some of these ‘real world’ uses of big data, as told by the KDR team.

1. 6 big uses of big data
www.kdrrecruitment.com #KDRinsight

2. Improving Sport
Big Data is being used by many different sports to track
performance, this data allows the managers or players/team to
improve how they play and can see where their downfalls are. And
as a big sports fan I like how this big data is being used to help
improve performance, whether this be in football, F1 or tennis
– Rob
www.kdrrecruitment.com #KDRinsight

3. Saving Energy
The British supermarket chain Tesco is collecting data from its
machines in store. They are using this data to predict when they
may need servicing or repairing, cutting down on the number of
machines that need replacing. Doing this also allows for better and
more proactive maintenance, which cuts down on energy costs
– Chris
www.kdrrecruitment.com #KDRinsight

4. Family Tree
Big Data is being used on websites that help people learn about
their family tree. At ancestry.com they have collected and stored
more than 11 billion records and 4 petabytes of content which is
being used to build their database. This big data is allowing people
to reconnect with their family and learn about their family tree
– Mark
www.kdrrecruitment.com #KDRinsight

5. Improving Healthcare
Big Data is playing a big part in improving healthcare, as more and
more data is being collected from patients and tests. By using this
vast amount of data that is available scientists are able to better
understand health, which in the long-term can help them to find
new cures and predict disease patterns
– Shaz
www.kdrrecruitment.com #KDRinsight

6. Smart Adverts
Big data is constantly being used in marketing and advertising,
especially across the internet. From the personal data that is
collected from my internet use, whether this be on social media, e-
commerce sites or just Google browsing, companies are able to
target specifically towards me
– Anise
www.kdrrecruitment.com #KDRinsight

7. Location Targeting
Similar to how big data is being used to create specific adverts
across the internet by marketers, big data is also being used to
target based on my location. The data that is being collected can
allow the marketers to target based on my geography, likes, and
even time of day
– Brian
www.kdrrecruitment.com #KDRinsight

8. These are just a few uses of how big data is
being used in the real world. What are you
favourite uses?
www.kdrrecruitment.com #KDRinsight

9. Keep up to date with KDR…
www.kdrrecruitment.com