5Ps of Target Audience
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Knowing well the target audience is one of important factors for developing strategic and tactical communication strategies. (Sajid Imtiaz)
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- 1. 5Ps of Audience Practices Personal Personality Physical Psychological Personality is about dreams, needs, hopes and fears of target audience whereas Psychological factors consist of habits, attitudes, perception and intelligence. Work, study, buy, play and wear make the Practices. Sajid Imtiaz: Creative Director, Xnine Communication