675.cross border strategy and operations finnish companies in russia a collec...ivanov1566353422
- Atria, a leading Finnish meat processing company, acquired Pit-Product, the largest meat processing company in St. Petersburg, Russia in 2005 as part of its strategy to expand in the Baltic Sea region.
- The acquisition of Pit-Product was Atria's first entry into the Russian market as it had little opportunity for further growth in Finland and sought to internationalize.
- Juha Ruohola, recently appointed as Atria Russia and Baltic Director, was preparing to present to Atria's management group how to integrate Pit-Product into the overall Atria strategy and address challenges in governing the Russian subsidiary. Effective integration was important to support Atria's further progress.
710.seducing the masses an introduction to advertising worldivanov1566353422
This document provides an introduction to and overview of advertising language and analyses. It contains an outline of key modules that will be covered, including introductions to the world of advertising, big business and brand management, globalization, and marketing strategies. The modules will explore topics like key advertising vocabulary, the power of advertising, product policies, branding, marketing research, and promotional tools. The overall aim is to develop students' professional discourse competencies in English related to advertising.
675.cross border strategy and operations finnish companies in russia a collec...ivanov1566353422
- Atria, a leading Finnish meat processing company, acquired Pit-Product, the largest meat processing company in St. Petersburg, Russia in 2005 as part of its strategy to expand in the Baltic Sea region.
- The acquisition of Pit-Product was Atria's first entry into the Russian market as it had little opportunity for further growth in Finland and sought to internationalize.
- Juha Ruohola, recently appointed as Atria Russia and Baltic Director, was preparing to present to Atria's management group how to integrate Pit-Product into the overall Atria strategy and address challenges in governing the Russian subsidiary. Effective integration was important to support Atria's further progress.
710.seducing the masses an introduction to advertising worldivanov1566353422
This document provides an introduction to and overview of advertising language and analyses. It contains an outline of key modules that will be covered, including introductions to the world of advertising, big business and brand management, globalization, and marketing strategies. The modules will explore topics like key advertising vocabulary, the power of advertising, product policies, branding, marketing research, and promotional tools. The overall aim is to develop students' professional discourse competencies in English related to advertising.