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2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
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2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
5_6177083065311955488.pptx
1. AKUNTANSI KEUANGAN LANJUTAN 1
Dosen Pengampu: Masdar Ryketeng S.Pd., M.Acc
Kelompok 5
1. A. Azzahra Asri Irwanti (210901500019)
2. Facrul Fachrozi Basrah (210901501041)
3. Muslimah (210901502057)
4. Meylda Puspita Ary (210901502071)
5. Andi Tenrisau Nurrahmah (210901501048)
6. Febri Miriam (210901501060)
7. Muhammad Dzulkifli Husain (210901502088)
Program Studi Akuntansi S1
Universitas Negeri Makassar
2. PENYELESAIAN:
1. Biaya investasi di perusahaan sachi 1 April $600.000
Nilai buku yang diperoleh
Aset bersih pada tanggal 31 dec $1.000.000
Tambahan penghasilan selama ¼ tahun ($62.500)
($250.000/25%)
Dikurangi deviden dibayarkan 1 Maret $30.000
Nilai buku pada 1 April $1.032.000
Bunga diperoleh 40%
$413.000
Goodwill dari investasi perusahaan sachi $187.000
P2-1
3. fri
2. Penghasilan bersih dari Sachi 2016
Pendapatan dari Operasi berkelanjutan $70.000
($250.000 x ¾ tahun x 40%)
Dikurangi dari kerugian operasi dihentikan ($20.000)
($50.000 x 40%)
Penghasilan dari Sachi 2016 $50.000
3. investasi awal 31 Dec 2016 40%
Biaya Investasi 1 April $600.000
Tambahkan penghasilan dari Sachi $50.000
Dikurangi :
40% dividen pada 1 Juni. 1 september dan 1 desember
$36.000
Saldo akun investasi sachi
$614.000
4. fri
4. Bagian ekuitas dalam aset bersih sachi pada tanggal 31 Dec
2016
Ekuitas pemegeang saham sachi pada 1 Jan $1.000.000
Pendapatan bersih $200.000
Dividen ($120.000)
Ekuitas pemegang saham sachi 31 Dec $1.080.000
Bunga Investasi 40%
Bagian dalam aktiva bersih sachi $432.000
5. kerugian dan operasi yang dihentikan
($50.000 x 40%)
Kerugian operasi yang dihentikan
$20.000
5. 1. Metode biaya
Investasi di sel pada 1 Juli 2011 (biaya) $220.000
Dividen dibebankan pada penyertaan (8.800)
Penyertaan pada saldo Sel pada 31 Desember 2011 $211.200
1 Juli 2011
Investasi di Sel $220.000
Kas $220.000
Untuk mencatat investasi awal sebesar 80% bunga
1 November 2011
Kas $12.800
Pendapatan dividen $12.800
Untuk mencatat penerimaan dividen ($16.000+80%)
mon
tue
wed
thu
fri
P2-2
6. mon
tue
wed
thu
fri
31 Desember 2011
Pendapatan Dividen $ 8.800
Investasi di Sel $ 8.800
Mengurangi investasi untuk Dividen yang melebihi laba ($ 16.000
Dividen- laba $ 5.000*80%)
2.Metode Ekuitas
Investasi di Sel 1 Juli 2011 $ 220.000
Ditambah: Bagian dari pendapatan yang dilaporkan $ 4.000
Dikurangi: Dividen yang dibebankan ke investasi (12.800)
Dikurangi: Kelebihan Depresiasi (6.600)
Penyertaan pada saldo sel pada tanggal 31 Desember 2011 $ 204.600
7. mon
tue
wed
thu
fri
1 Juli 2011
Investasi di Sel $ 220.000
Kas $ 220.000
Mencatat investasi awal untuk 80% bunga
1 November 2011
Kas $ 12.800
Investasi di Sel $ 12.800
Mencatat penerimaan dividen ($16.000+80%)
31 Desember 2011
Pendapatan dari Sel $ 2.600
Investasi di Sel $ 2.600
Untuk mencatat pendapatan dari Sel dihitung sebagai berikut:
Bagian Pendapatan Sel ($ 10.000*1/2 tahun*80%)
Dikurangi kelebihan penyusutan ($ 132.000/10
tahun*1/2tahun)
8. Penyelesaian
1.Perhitungan awal :
Aset bersih Javier CA pada 1 Januari $ 1,200,000
Penghasilan untuk kuartal pertama ($100,000 x 3/12) $ 25,000
Aset bersih Javier CA pada 31 Maret $ 1,225,000
Wero CA dan Investasi Ekitas yang dimilikinya sebesar 40%
Javier CA (dalam ribuan)
Investasi di Javier CA $ 450,000
Nilai bunga buku yang diperoleh (30% x $1,225,000) $ 367,500
Kelebihan biaya atas nilai buku yang diperoleh $ 82,500
Dinilai terlalu tinggi x Bunga yang diperoleh= Jumlah
Inventaris -$ 100,000 30% -$ 30,000
Peralatan-bersih $ 300,000 30% $ 90,000
Total yang ditugaskan ke aset bersih yang teridentifikasi $ 60,000
Sisa yang dibebankan ke goodwill $ 22,500
Total kelebihan biaya atas nilai buku yang diperoleh $ 82,500
P 2-6
9. 2. Ayat jurnal di buku Wero CA :
31 Maret Investasi di Javier CA 450,000
Tunai 450,000
1 Juli
Tunai 15,000
Investasi di Javier 15,000
Untuk mencatat dividen yang diterima
31 Desember
Investasi di Javier CA 45,000
Pendapatan dari Javier CA 45,000
10. Untuk mengakui pendapatan investasi dari Javier CA dihitung sebagai berikut:
30% dari laba bersih Javier CA sebesar $ 100,00 $ 30,000
Kelebihan dialokasikan ke persediaan $ 30,000
Kelebihan yang dialokasikan untuk peralatan ($ 90,000/6 tahun) ($ 15,000)
$ 45,000
3. Investasi saldo Javier CA per 31 Desember 2014
Harga awal $ 450,000
Dividen diterima ($ 15,000)
Penghasilan dari Javier CA $ 45,000
Saldo akhir $ 480,000
11. Paveen Corporation
Pendapatan Investasi
Pendapatan dari operasi yang dilanjutkan
($200.000 x 30%) $60.000
Dikurangi: Pendapatan Dividen
($75.000 x 30%) ($22.500)
Dikurangi: Kerugian operasi yang dihentikan
($50.000 x 30%) ($15.000)
Pendapatan sebelum pos luar biasa $22.500
Keterangan luar biasa
($280.000 x 30%) $24.000
Pendapatan bersih $46.500
P 2-7
12. 1. Pendapatan Pam dari Investasi di Sun tahun 2016
Bagian Pam dari Pendapatan Sun untuk tahun 2016
($40.000 × ½ tahun × 15%) $ 3.000
2. Saldo akun Investasi Pam di Sun pada tanggal 31 Desember 2016
Biaya Investasi di Sun $ 48.750
Ditambah: Pendapatan dari Sun 3.000
Dikurangi: Dividen dari Sun pada 1 November 2016 ($15.000 × 15%)
(2.250)
Saldo akun Investasi Pam di Sun pada tanggal 31 Desember 2016
$ 49.500
P 2-10
13. 3. Pendapatan Pam dari Investasi di Sun tahun 2017
Bagian Pam dari Pendapatan Sun untuk tahun 2017:
($60.000 pendapatan × 15% × 1 tahun) $ 9.000
($60.000 pendapatan × 30% × 1 tahun) 18.000
($60.000 pendapatan × 45% × 1/4 tahun) 6.750
Bagian Pam dari Pendapatan Sun untuk tahun 2017 $ 33.750
4. Saldo akun Investasi Pam di Sun pada tanggal 31 Desember 2017
Saldo akun Investasi Pam di Sun pada tanggal 31 Desember 2016 $ 49.500
Ditambah: Penambahan Investasi ($99.000 + $162.000) 261.000
Ditambah: Bagian Pam dari Pendapatan Sun untuk tahun 2017 33.750
Dikurangi: Dividen tahun 2017 ($15.000 × 45%) + ($15.000 × 90%) (20.250)
Saldo akun Investasi Pam di Sun pada tanggal 31 Desember 2017 $ 324.000