Lycor Networks is planning to build hundreds of online learning courses and social networking sites for seniors to learn about topics like retirement planning and health. Seniors will be able to take courses, ask questions, and connect with peers and experts. This will create qualified leads for businesses as Lycor can provide data on seniors' interests. The senior population is large and controls much of the disposable income, yet has been overlooked by many companies. Lycor's sites will allow businesses to promote products and services to interested seniors.

1. Benefits to Businesses

2. Lycor Networks is planning to build
hundreds of online learning courses, virtual
communities and social networking sites
designed to meet the needs and interests
of seniors.
55Connect
2

3. These highly organized courses will help
students to understand retirement
planning, manage a disease or condition,
enjoy a hobby or master their
smartphones, all in an easy to use
environment
55Connect
3

4. Seniors will join with a support community
of like-minded students and teachers to
explore live and recorded lectures,
engaging videos, interactive demos and
other content-rich course materials at any
time from any place
55Connect
4

5. Seniors can ask questions or exchange
ideas with topic experts and their peers,
through email, robust discussion threads,
in chat rooms or in group working
environments
55Connect
5

6. Seniors then connect with fellow
classmates outside the classroom through
exclusive, invitation-only social networking
sites and communities
55Connect
6

7. 55Connect’s unique process develops
numerous pre-qualified leads from a well-
defined market of highly motivated,
knowledgeable students who share
common interests

8. Data mining and lead generation
855Connect

9. Data mining is simply the process where
computers can find unseen links and
relationships from what appears to be
unrelated data
These “links and relationships” often
missed by the “human eye” help
businesses to generate quality leads to
promote sales of products or services

10. What if there was a better way to find
detailed, high quality, pre-qualified leads?
Companies know that the only way for the
business to grow is through sales, and all
sales begin with qualified leads

11. Lycor Networks has found an effective way
to help businesses grow, increase their
ROI, and find knowledgeable, highly
motivated clients for their products or
services

12. Corporate America has been slow to target
the senior market
Seniors use of the Internet continues to
rise sharply each year
Among adults 65 and older with high
speed connections, 72% say they use the
Internet daily
Among ages 50-64, the use percentage is
77%

13. The senior market is larger than the
African-American and Hispanic market
segments combined
Seniors control 70% of the disposable
income in the U.S.
Age 55+ households spend more than $7
billion online annually

14. 55Connect will provide seniors with trusted
online learning environments
After graduation, like-minded students will
join invitation only, 55Connect social
networking communities
These communities create significant
opportunities to promote products and
services to large numbers of captured,
interested and knowledgeable consumers

15. Through online courses, virtual
communities and social networking,
55Connect will also establish long-term
customer confidence and loyalty
Seniors will “qualify themselves” by
sharing their needs and interests

16. 55Connect’s online learning courses offer
a powerful medium to encourage word-of-
mouth referrals
Students become advocates,
recommending courses and routinely
returning for new information or to re-learn
concepts

17. Online learning courses serve as entrée
educational tools to train knowledgeable,
highly motivated consumers of products or
services
Through our invitation-only virtual
communities, advertisers are able to target
a homogenous, well-informed senior
audience