5.1 adma advanced copy copy issues pt i
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The document discusses various considerations for writing effective copy, including: - The invisible copywriter: The copywriter's role is to find the proposition, dramatize it for the client, explain it to the customer, and ask for the order, not to show off their own cleverness. The copy should represent the company. - Copy vs. poetry vs. prose: Copywriting has a unique succinct style that aims to sell, versus more self-indulgent poetry and prose. Copywriters represent others through sales-oriented writing. - Copy that tells vs. copy that sells: Copy takes different forms for acquisition, fulfilment, retention, and growth, balancing selling and informing. This affects copy style and
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세바시 15분 이상벽 방송인 - 옛날 노래가 좋은 이유: 쎄시봉 이야기
복고가 올 한 해의 문화 키워드였습니다. 그 중심에 쎄시봉이 있습니다. 쎄시봉이란 서울 무교동에 있었던 음악감상실이었고, 이곳에서 활동하던 당시 가수들을 이르는 통칭입니다. 조영남, 윤형주, 송창식, 김세환 등이 주요한 구성원들이었는데요, 지금 방송인으로서가 아닌 쎄시봉 당시 연예부 기자로서 제가 쎄시봉의 이야기와 오늘 다시 이들이 사람들의 관심과 사랑을 받는 이유를 여러분들에게 전하려고 합니다.
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The document discusses four broad styles or platforms for copywriting: Socratic, Narrative, Descriptive, and Intriguing. The Socratic style uses a logical question and answer approach. The Narrative style tells a story. The Descriptive style simply describes a product or service. The Intriguing style draws the reader in with interesting facts. Examples of each style are provided.
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