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50s&60s
This document provides an overview of fashion trends from the 1950s to 1960s. It discusses the dominance of Christian Dior's New Look in the late 1940s and 1950s, which featured nipped waists, rounded shoulders, and fuller skirts. It also describes the shift away from this silhouette in the 1960s towards looser, more casual styles influenced by youth cultures and the civil rights movement. The document outlines trends in materials, undergarments, sportswear, menswear, and other categories during this period.
50s&60s
- 1. The 1950s and 1960s They are not the same, Rachel Rachel
- 2. Christian Dior New Lookpremiered in 1947 Rounded shoulder Nipped in waist Longer hemline
- 3. Christian Dior Skirts areeither Very Full (up to 25 yards of fabric) Tightly Fitted
- 4. Undergarments Pointed bosom Rounded hip Girdle Sometimes padding
- 5. Undergarments Make the WaistSmaller Waist Cincher Merry Widow Longline Brassiere
- 6. Undergarments Stiffly starched ornylon petticoat
- 7. New Materials New materialsin Undergarments Nylon Elastic yarns Lighter weight
- 8. New Materials “Wash andWear” “Permanent Press” Polyester Acrylic
- 9. Moving to theSuburbs Casual Dress
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- 11. Television TVs become morecommon Current Fashion
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- 18. 1947 - Late1950s New Look Dominates
- 19. Maternity Clothes Become Fashionable
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- 21. Outerwear Short, full, orlong Accommodate full skirts
- 22. Evening Wear Most areshort Often strapless Full skirt
- 23. Popular Hair andHats
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- 26. Boys’ Undies Boxers, Briefs:More Colors!
- 27. Men’s Styles Bold Look,Grey Flannel Suit, Continental Cut
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- 29. Men’s Casual Dress LeisureTime and Active Sports
- 30. Driving Cap Fedora Alpine D.A. or Duck Tail Hairstyle Pork Pie Popular Hats and Hairstyle
- 31. Oxford Blue Suede Loafers White Buckskin Penny Loafers Leisure Shoes Popular Footwear
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- 35. Poodle Skirts Popular amongteenage girls
- 36. Beatniks Portrait of JackKerouac, by Allen Ginsberg, 1953
- 37. Teddy Boys Popular “Rebel”Style in Britain
- 38. They’re different fromthe 1950s
- 39. The New Lookvs the 60s
- 40. Designers like SaintLaurent, Ungaro, and Cardin Trained under the fashion designers of the 50s
- 41. Civil Rights andSocial Protest
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- 44. “Street” Styles Influence MainStream Fashion
- 45. 45 “Street” Styles “Mods” “Hippies” “Anti-War Youth” “Punks”
- 46. c. 1960's "Andy Warhol" Campbell's Soup Paper Dress Op Art and Pop Art Influence Main Stream Fashion
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- 49. Body Stockings, SoftCup Bra
- 50. • Empire waistlines • A-Line shapes • Straight from a yoke at the shoulder. • Dresses unfitted through the torso and with a flounce joint to the hem of the dress at the knee. 50
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- 52. Sportswear Hot Pants andHip-Huggers
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- 56. 1960’s 1960’s 1960’s Early 1970’s 1970’s 1960’s 1963 Popular Hats and Hairstyles
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- 58. Sun glasses Jewelry Handbags Popular Accessories
- 59. 50s to 60sStyle Suit The “Mod” Influence
- 60. The Peacock According toEsquire Magazine
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- 63. Sportswear and theLeisure Suit
- 64. Blue Jeans BecomeMain Stream
- 65. For Further Study Museum and Collection Web Sites with Photographs of Period Clothing Texas Fashion Collection http://web2.unt.edu/tfc_test/main/Index.htm Bata Shoe Museum http://www.batashoemuseum.ca/collectindex.html Bath Museum. Interesting feature of “the dress of the year.” http://www.museumofcostume.co.uk Pictures from Beverly Berks Couture Collection which has extensive collection of images of garments and accessories. http://www.camrax.com Philadelphia Museum www.philamuseum.org Metropolitan Museum of Art: Costume Institute found at www.metmuseum.org/works_of_art/collection.asp http://dept.kent.edu/museum/costume/bonc/3timesearch/tstwentieth/20.html Cornell University Costume Collection http://char.txa.cornell.edu/treasures/index.html Drexel University Costume Gallery http://digimuse.cis.drexel.edu/home.html Fashion Designers Go to web site http://www.dilpreetbawa.com/historyofashion/fashionframe.html and look at pages devoted to Clai re McCardell, Norman Norell, Dior, Balenciaga,, and others active between 1947 and 1960. CHAPTER SEVENTEEN THE NEW LOOK 65 Fashion Conformity Prevails 1947 - 1960 © 2006 Fairchild Publications, Inc.
- 66. For Further Study New Look http://www.staylace.com/features/fittedfiftiesfinery/ http://www.rom.on.ca/ee/intro.html http://home.att.net/~design-house/history/history_1950.htm Manufactured Fibers http://www.fibersource.com/f-tutor/history.htm http://www.mytights.com/mytights/advice/historyofstockings.html The Young And Fashion Innovations http://www.fashion-era.com/1950s/1950s_4_teenagers_teddy_boys.htm#Teddy_Boys_or_Neo-Edwardians_ CHAPTER SEVENTEEN THE NEW LOOK 66 Fashion Conformity Prevails 1947 - 1960 © 2006 Fairchild Publications, Inc.
- 67. Image Credits Photo of the Chrysler Building, Courtesy, www.rumbugger.co.uk Photo of “Dior's New Look,” 1947, Photographer Willy Maywald, www.proa.org/exhibicion/moda/salas/id_willy_maywald.html Globe, Fairchild Digital Archive Vintage Vogue 1940 #2198, Courtesy, The McCall Pattern Company Vintage Vogue 1944 #2196, Courtesy, The McCall Pattern Company “Dior’s Dinner Taffeta; your own shoulders, padded hips,” Vogue, April 1947 “New Tweeds” Vogue, December 1942, page 66, from the Author’s collection Advertisement for Pink Satin Bra from Hickory, Courtesy, www.firstpr.com.au Spencer’s Catalog Advertisement for Bras and Girdles, Courtesy, www.corsetiere.net Merry Widow Warner’s Advertisement, September 1955, Ladies Home Journal, Courtesy, www.firstpr.com.au 1955 Advertisement for Briar Rose Petticoats, Courtesy, www.petticoatdreams.com Bali-hi Advertisement from Vogue, March 1, 1955, page 57, from the Author's collection Wembley Tie Advertisement, Vogue, June 1956, pages 25 and 26, from the Author's collection White Stage Advertisement, Vogue, March 1955, page 80, from the Author's collection Aerial Photo of Suburb, Courtesy, www.stulzphoto.com Movie Magazine Images, Courtesy, www.classichollywoodbios.com Donna Reed, as Donna Stone, and Patty Petersen, as her daughter, Trish Stone, in the television show "The Donna Reed Show", Library of Congress Motion Picture, Broadcasting and Recorded Sound Division, LC-DIG-ppmsca-03220 DLC Article from Women’s Wear Daily "Paris Opening Get's Under Way", July 28, 1950, from the Fairchild clipping archive "New Paris Arrivals", New York Herald, March 21, 1958, from the Fairchild clipping archive "Givenchy Holds Designer Shapes Dress, Not Wearer", Women's Wear Daily, March 21, 1958, from the Fairchild clipping archive American Flag, Fairchild Digital Archive Women’s Wear Daily Article, "Longer Suit Jackets by American Designers", September 9, 1958, from the Fairchild clipping Archive CHAPTER SEVENTEEN THE NEW LOOK 67 Fashion Conformity Prevails 1947 - 1960 © 2006 Fairchild Publications, Inc.
- 68. Image Credits Women’s Wear Daily Article, "Norell Projects Spheroid Shape, High Waist for Fall", July 3, 1958, from the Fairchild clipping Archive Women’s Wear Daily Article, "Adrian Designs Stage Costumes", July 9, 1958, from the Fairchild Clipping Archive Davidson's of Georgia Advertisement, Vogue 1947, from the Author's collection Davidson' Atlanta Advertisement, Vogue, June 1956, page 29, from the Author's collection Davidson's of Georgia Advertisement, Vogue 1947, from the Author's collection Davidson' Atlanta Advertisement, Vogue, June 1956, page 29, from the Author's collection Designs created in 1956 by Miguel Dorian of Spain, Givenchy of France, and Norman Hartnell of England, Courtesy, Fairchild Publications Cole of California Advertisement, Vogue, May 1951, pg 26, from the Author's collection Carlyon Beach Photo, Courtesy, www.eden-project.co.uk Photo of Red Coat, Vogue, October 1, 1957, page 141, from the Author's collection Harry William, Limited Advertisement, Vogue, Feburary 1950, from the Author's collection #2679 c. 1950's CEIL CHAPMAN Ecru Satin Bead and Rhinestone Dress, Courtesy, www.antiquedress.com #3325 c. 1950's Organdy and Lace "Grace Kelly" Dress, Courtesy, www.antiquedress.com #4350 - c. 1950's WILL STEINMAN Black and White Lace Party, Courtesy, www.antiquedress.com c. 1950's Ceil Chapman Beige Strapless Taffeta Gown, , Courtesy, www.antiquedress.com c. 1950 Nettie Rosenstein Cocktail Dress, Courtesy, www.antiquedress.com #4109 - c. late 1950's Metallic Brocade Bubble Dress, Courtesy, www.antiquedress.com c. 1950 Nettie Rosenstein Floral Strapless Evening Gown, Courtesy, www.antiquedress.com #9176a - c. 1950's REPRODUCTION PAULETTE Brown Plush Molded Hat with Original Huge Sequin and Beaded Hatpin, Courtesy, www.antiquedress.com #4093 - c. 1950's Onyx Iridescent Coque Feather Hat, Courtesy, www.antiquedress.com #9154 - 1950's Green Leaf and Berries Hat Band, Courtesy, www.antiquedress.com #0609 - c. 1950's Pinehurst, Fifth Avenue, NY Black Straw Molded Hat with Black Velvet Trim, Courtesy, www.antiquedress.com CHAPTER SEVENTEEN THE NEW LOOK 68 Fashion Conformity Prevails 1947 - 1960 © 2006 Fairchild Publications, Inc.
- 69. Image Credits Hairstyle, Vogue, June 1956, page 95, from the Author's collection Hairstyle, Vogue, June 1956, page 96, from the Author's collection Hairstyle, Vogue, June 1956, page 97, from the Author's collection Retro Shoes, Courtesy, www.pinupgirlclothing.com 1950's White Lucite "Wilardy" Box Purse, Courtesy, www.vintagemartini.com 50's Fab Pink Vinyl Purse, Courtesy, www.vintagemartini.com 1950's Pink "Lilly Dache" Gloves, Courtesy, www.vintagemartini.com 50's White Gloves W/Pearls & Rhinestones, Courtesy, www.vintagemartini.com Cool Stripe Sunglasses, Courtesy, www.vintagemartini.com Pale Pink Sunglasses With Cutouts, Courtesy, www.vintagemartini.com #J001 - c. 1950's Ruby Red, Pink and Aurora Rhinestone Pin, Courtesy, www.antiquedress.com Haskell Signed Brooch, from the inventory of Isadora’s Antique Clothing and Estate Jewelry, Seattle, WA, www.isadoras.com. Dior and Balenciaga sillouettes from 1955 Collection, Vogue Magazine, Condé Nast Publications A variety of unfitted "chemise" styles featured in Women's Wear Daily, late 1957, Courtesy Fairchild Publications A-Dress called "the trapeze", Courtesy, Butterick Pattern Archives/Library Article "Temperate Versions of New Silhouettes," Women's Wear Daily, May 13, 1958, From Fairchild clipping archive Men's Boxer Short Advertisement, Sears and Roebuck Catalog, Fall/Winter 1956-1957, pg 677, Fairchild Archives Bold Look Suit, Courtesy, Fairchild Publications Grey Flannel Suit, Vogue, March 1955, pg 148, from the Author's collection Continental Style Suit Illustration, Courtesy Fairchild Publications Shirt Advertisement from Sears and Roebuck Fall/Winter 1956-1957 Catalog, page 654, Fairchild Archive Popular sportswear items for men, Daily News Record, April 8, 1959, reproduced Courtesy, Fairchild Publications Various Men’s hats, Courtesy, www.millerhats.com CHAPTER SEVENTEEN THE NEW LOOK 69 Fashion Conformity Prevails 1947 - 1960 © 2006 Fairchild Publications, Inc.
- 70. Image Credits Fifties Blue Suede and Leather Shoes, Courtesy, www.ballyhoovintage.com Fifties Men's Leisure Shoes, Courtesy, www.ballyhoovintage.com Fifties Black Penny Loafers, Courtesy, www.ballyhoovintage.com 1950's Sun glasses by American Optical, Courtesy, www.klasik.org 1950's gold-fill frame Sun glasses, Courtesy, www.klasik.org Bow Ties and Neck Ties Advertisement, Sears and Roebuck Catalog, Fall/Winter 1956-1957, pg 460, Fairchild Archives Handkerchiefs Advertisement, Sears and Roebuck Catalog, Fall/Winter 1956-1957, pg 460, Fairchild Archives 1950's Vintage Socks, Courtesy, www.ballyhoovintage.com Boys Suits Advertisement, Sears and Roebuck Catalog, Fall/Winter 1956-1957, pg 463, Fairchild Archives Girl's Dress Advertisement, Sears and Roebuck Catalog, Fall/Winter 1956-1957, pg 408, Fairchild Archives Portrait of Jack Kerouac, photograph by Allen Ginsberg, Courtesy, www.allenginsberg.org North East R&R Society Photo, photographer unknown, Courtesy, Martin Craig, http://www.nvo.com/radioland/door/ CHAPTER SEVENTEEN THE NEW LOOK 70 Fashion Conformity Prevails 1947 - 1960 © 2006 Fairchild Publications, Inc.
- 71. For Further Study Museum And Collection Web Sites With Photographs Of Period Clothing Texas Fashion Collection http://web2.unt.edu/tfc_test/main/Index.htm Bata Shoe Museum http://www.batashoemuseum.ca/collectindex.html Bath Museum. Interesting feature of “the dress of the year.” http://www.museumofcostume.co.uk Pictures from Beverly Berks Couture Collection which has extensive collection of images of garments and accessories. http://www.camrax.com http://dept.kent.edu/museum/costume/bonc/3timesearch/tstwentieth/20.html Philadelphia Museum www.philamuseum.org Metropolitan Museum of Art: Costume Institute found at www.metmuseum.org/works_of_art/collection.asp Cornell University Costume Collection http://char.txa.cornell.edu/treasures/index.html Drexel University Costume Gallery http://digimuse.cis.drexel.edu/home.html Fashion Designers Go to web site http://www.dilpreetbawa.com/historyofashion/fashionframe.html and look at pages devoted to fashion designers active between 1960 and 1980. Also search on names of specific fashion designers. Many firms and designers are still active and may have their own web pages. CHAPTER EIGHTEEN THE SIXTIES AND SEVENTIES 71 Style Tribes Emerge 1960 - 1980 © 2006 Fairchild Publications, Inc.
- 72. For Further Study The Young And Fashion Innovations http://www.gbacg.org/Articles/mods.pdf http://www.fiftiesweb.com/fashion/mod-fashion.htm http://www.hippy.com/php/article-120.html http://www.costumegallery.com/1960.htm http://www.fashion-era.com/punks_fashion_history1.htm http://www.metmuseum.org/toah/hd/vivw/hd_vivw.htm http://www.arthistoryclub.com/art_history/Punk_fashion CHAPTER EIGHTEEN THE SIXTIES AND SEVENTIES 72 Style Tribes Emerge 1960 - 1980 © 2006 Fairchild Publications, Inc.
- 73. Image Credits Image copyright (c) 2004 by Philo Vivero. Image created using free tools available at http://faemalia.net/Fractals Photo of Birth Control Pills, Courtesy, www.metrokc.gov Photo of Yuri Gagarin, the first human in space, Courtesy, NASA Photo of Freedom Riders, Courtesy, Southwest Missouri State University Image of Berlin Wall, Courtesy, National Archives at College Park - Archives II (College Park, MD) Anwar Sadat, Jimmy Carter and Menahem Begin at the Camp David Accords Signing Ceremony, 09/17/1978, Courtesy, Jimmy Carter Library (Atlanta, GA) Image of UN Viewing Photos of Missile Sites in Cuba 1962, Courtesy the United Nations Photo Library Orchard with Blossoming Plum Trees, 1888, Courtesy the Web Museum, Paris Civil Rights March on Washington 1963, Courtesy, www.washingtonafra.com "A female demonstrator offers a flower to military police on guard at the Pentagon during an anti-Vietnam demonstration.", Courtesy, National Archives and Records Administration, Records of the Office of The Chief Signal Officer (111-CC-46331) "Women protest the U.S. presence in Vietnam 1969, Courtesy University Archives, Arizona State University Libraries" Betty Friedan, Photograph by World Telegram & Sun photographer Fred Palumbo. 1960, Library of Congress, Reproduction Number: LC-USZ62-20997 Kennedy, Robert. Appearing before the Platform Committee, Photograph by Warren K. Leffler, 1964, Library of Congress, Reproduction Number: LC-U9-5415-30 President's Family leaves Capitol after Ceremony, John F. Kennedy Library (Boston, MA) Photograph of White House Meeting with Civil Rights Leaders, June 22, 1963, 06/22/1963,John F. Kennedy Library (Boston, MA) Alan Ginsberg at the Human Be-In October 1967, Courtesy, www.summeroflove.org MARTIN LUTHER KING, JR. at a press conference at the Capitol, Washington, D.C., Photograph by Marion S. Trikosko, March 26, 1964, Library of Congress (LC-U9-11696) Alan Shepard, Apollo 11 Moon Landing, Courtesy NASA Woodstock Photo, Courtesy Alvin Lee, 1969 CHAPTER EIGHTEEN THE SIXTIES AND SEVENTIES 73 Style Tribes Emerge 1960 - 1980 © 2006 Fairchild Publications, Inc.
- 74. Image Credits Photo of Earth, Courtesy NASA Kent State Shooting Aftermath, Courtesy, the Bettman Archive, UPI Peaceful Protest in Washington D.C., 1971 b/w photographs, 1971. NYU Archives Photo Collection, Courtesy New York University President and Mrs. Nixon's arrival in Peking, China, Nixon reviewing troops at the airport., 02/21/1972, National Archives at College Park - Archives II (College Park, MD) Watergate Complex, National Archives at College Park - Archives II (College Park, MD) Watergate Burglers, 1972 UPI/Bettman Archive Henry Kissinger, right, shaking hands with Le Duc Tho in Paris after their agreement on the cease-fire terms of the Vietnam War, 1973, www.britannica.com Photo of Gas Station with "Sold Out Today" sign, 1973, United States Department of Energy The Supreme Court Building, United State Government Printing Office Richard Nixon departs from the White House before Gerald Ford was sworn in as President, By Oliver F. Atkins, Washington, DC, August 9, 1974, Nixon Presidential Materials Project, National Archives and Records Administration" Deng Xiaoping and Jimmy Carter at the arrival ceremony for the Vice Premier of China , 01/29/1979, Jimmy Carter Library (Atlanta, GA) Three Mile Island, Three Mile Island - April 11, 1979 (Source: NARA) Dior’s Dinner Taffeta; your own shoulders, padded hips, Vogue, April 1947 "Paris The Wow Proportions," Vogue, March 15, 1965, page 86, from the Author's collection. "The Beautiful Full Body", Givenchy, , August 3, 1962, Fairchild Publications Archives Escargo, Prêt-A-Porter, Vogue, 1967 "Try Police Not Huey" opening day Huey P Newton trial - Oakland Court house - l969, www.newsreel.us Earth Day Pin, Courtesy, www.geosound.org Photo of Earth, Courtesy NASA Hippies, http://discosantigos.com Image copyright (c) 2004 by Philo Vivero. Image created using free tools available at http://faemalia.net/Fractals CHAPTER EIGHTEEN THE SIXTIES AND SEVENTIES 74 Style Tribes Emerge 1960 - 1980 © 2006 Fairchild Publications, Inc.
- 75. Image Credits Punk Hair Styles by Peter Gennard EFIAP/p, www.theoldschoolhouse.com "Oh to be in London,” Time, April 15, 1966, pp. 34-35, General Collections, Library of Congress (283) Image of Mod Clothing, Vogue, September 1, 1965, page 197, from the Author's collection #3008 - c. 1960's "Andy Warhol" Campbell's Soup Paper Dress, Courtesy www.antiquedress.com Wearable Art, Courtesy, Robert Hillstead; photographer, John Nollendorfs Designer Rudi Gernreich's "No-Bra" bra in nude tricot for Exquisite Form manufactured, 1969, , December 10, 1969, Fairchild Publications Triple Vision Pantyhose, www.vintagepantyhose.com Good Girl, Bad Girl Pantyhose, www.vintagepantyhose.com Bodysuits, July 31, 1969, Fairchild Publications Empire Waist Dress, Vogue, May 1963, page 163, Courtesy, Condé Nast Publications A-Line Dress, Vogue, March 15, 1969, page 133, Courtesy, Condé Nast Publications Evening Dress, Vogue, March 1, 1967, Courtesy, Condé Nast Publications Two Evening Dress, Vogue March 1, 1967, Courtesy, Condé Nast Publications Illustrations from Women's Wear Daily, May 5, 1971, Courtesy, Fairchild Publications. Ungaro Advertisement, Vogue, March 15, 1969, page 82, Courtesy, , Condé Nast Publications Julie Driscoll, Vogue, March 15, 1969, page 116, Courtesy, , Condé Nast Publications Sketch form Women's Wear Daily, September 1971, Courtesy, Fairchild Publications "Buy Longuettes…Bye-Bye Minis", , September 17, 1970, Courtesy, Fairchild Publications Mila Schon, Vogue, March 15, 1969, page 101, Courtesy, Condé Nast Publications #3920 - c. 1965 Incredible, Hard-to-Find EMILIO PUCCI Brown Twill Print Pants Suit, www.antiquedress.com #4146 - c. 1960's EMILIO PUCCI Fabulous Silk Mini Dress/Tunic, Bellbottom Pants, and Original Tie Sash, Courtesy, www.antiquedress.com Illustration of Woman in Dress for Success Look, Courtesy Fairchild Publications Vintage 70's Floral Maxi Dress with Attached Asymmetrical Scarf, Courtesy, www.vintage70sclothing.com CHAPTER EIGHTEEN THE SIXTIES AND SEVENTIES 75 Style Tribes Emerge 1960 - 1980 © 2006 Fairchild Publications, Inc.
- 76. Image Credits Vintage 70's Bright Rose Pink Halter Maxi Dress, Courtesy, www.vintage70sclothing.com Vintage 70's Black Evening Gown with Shimmering Sequins Bodice, Courtesy, www.vintage70sclothing.com Vintage 60's Bias Cut Animal Print Maxi Dress with Scalloped Hem, Courtesy, www.vintage70sclothing.com Charles de Castelbajac, Women's Wear Daily, April 7, 1976, Courtesy, Fairchild Publications #9174 - c. 1960's White Silk Dupioni Mod Hat, www.antiquedress.com #4299 - c. early 1970's CHRISTIAN DIOR from Saks Fifth Avenue Grey Wool Felt Floppy Hat with Matching Crochet Trim, www.antiquedress.com #9317 - c. 1960's MISS DIOR, by Christian Dior Off-White Chiffon Pom-Pom Beret, www.antiquedress.com #9316 - c. 1960's CHRISTIAN DIOR Chapeaux, Paris, New York Light Beige Plush Hat with Black Patent "Bow", www.antiquedress.com #9143 - 1970's Tan Leather Cap, www.antiquedress.com Purses, Wallets and Jewelry, Courtesy, www.chelsea-girl.com 1960's and 1970's Sunglasses, Courtesy, www.klasik.org Men's Underwear, Men's Wear, January 9, 1968, Courtesy Fairchild Publications 1960's Man's Suit, Daily New Record, February 14, 1967, Courtesy, Fairchild Publications Continental Style Suit Illustration, Courtesy Fairchild Publications The Nehru Suit, Courtesy, Fairchild Publications CHAPTER EIGHTEEN THE SIXTIES AND SEVENTIES 76 Style Tribes Emerge 1960 - 1980 © 2006 Fairchild Publications, Inc.