#Femininsight launched by Sanoma Media: some 3.000 Belgian #women surveyed about their daily life and media usage - #research conducted by Gfk - with a special focus on facts and figures about beauty, fashion and food

1. 50 tweetable truths and more about #Femininsight

2. #Femininsight launched by SanomaMedia #Belgium: some 3.000 #women surveyed about their daily life - #research conducted by Gfk in 2011

3. She’s a #mother, a #friend, a #colleague, a #partner,... She's every WOMAN #Femininsight by #Sanoma Media #Belgium 85% shares that it is important to have real friends Colleague 71% believes that workgives her a place in society Friend 71% calls friends/family at least once a week Mother 41% is responsible for bringing her children to school/ child care. 47% does it together with her partner Partner 83% is convinced that it is important to have a stable relationship 77% is in a relationship and 84% is satisfied with her partner http://omnimediavore.blogspot.com

4. 78% of Belgian #women cannot imagine life without friends #Femininsight

5. 77% of 35-54 y.o. #women said combining #family and #career is a matter of organisation #Femininsight

6. 69% of Belgian #women cannot imagine life without kids #Femininsight

7. Do priorities have changed over time? 1 out of 3 young #women (-24 y.o.) would prefer a #career above having children #Femininsight

8. 69% of Belgian #women cannot imagine life without partner #Femininsight

9. 80% of Belgian #women cannot imagine life without family #Femininsight

10. 80% of Belgian #women cannot imagine life without travelling #Femininsight

11. 56% of Belgian #women cannot imagine life without a car #Femininsight

12. Every Belgian woman has at least 2 (full-time) jobs #research #Femininsight

13. The repartition of #household tasks is still traditional... and 90% of Belgian #women is satisfied with this situation #Femininsight

14. 62% of Belgian #women are in charge of #cooking - 29% cook together with their #partner – #Femininsight

15. 42% of Belgian #women are in charge of the grocery shopping – 50,5% shop with their partner #Femininsight

16. 74% of Belgian #women use coupons as much as possible #Femininsight

17. For 70% of Belgian #women beauty comes from within #Femininsight

18. 70% of #women in #Belgium are pleased with their physical appearance... If only they could get rid of that belly #Femininsight

19. For 56% of #women in #Belgium taking care of their physical appearance is a pleasure #Femininsight

20. 77% of Belgian #women are looking for inspiration about beauty #Femininsight beauty

21. 62% of Belgian #women use magazines as inspiration source for buying beauty products #Femininsight

22. For 59% of Belgian #women #skin care is as important as eating and drinking #Femininsight

23. For 80% of Belgian #women wearing #perfume is a pleasure #Femininsight

24. 79% of Belgian #women are looking for inspiration about fashion #Femininsight fashion

25. Clothes,shoes & accessories have to fit my figure: 94% of #women in #Belgium agree with this statement - #Femininsight

26. For 78% of Belgian #women clothes have to be practical and easy to maintain #Femininsight

27. 6 #women out of 10 experience buying clothes as a great pleasure - #Femininsight is also about #fashion by #Sanoma Media #Belgium

28. For 55% of #women #clothes have an impact on how self-confident they feel #Femininsight #fashion

29. Why #magazines #ads are still relevant for #fashion advertisers:credible,inspiring,informative,appealing,...

30. 'Buying #luxury gives me the wonderful feeling of being pampered‘- 50% of #women in #Belgium agree #Femininsight

31. Buying luxury is nice but it seems like #metime is THE luxury good by excellence for 88% Belgian #women #Femininsight

32. She’s connected, she’s mobile, she’s influential #Femininsightby #Sanoma Media #Belgium and GfK

33. 1 out of 5 Belgian #woman is convinced that #social #networks enrich her social life #Femininsight

34. 66% of Belgian #women have a profile on a social network – 98% of them on #Facebook #Femininsight

35. 24% of Belgian #women find #mobile #internet convenient #Femininsight

36. 52% of #women in #Belgium talk every day or several times a week on the (mobile) #phone - #Femininsight

37. 11% of Belgian #women own a #smartphone and 19% intend to buy one within 5 years - #Femininsight

38. 3% of Belgian #women own a #tablet PC and 15% intend to buy one within 5 years - #Femininsight

39. But in the end... The Belgian #woman does not exist : she’s different #types with different needs. #Femininsightincludes a typology of 6 different #women

40. The #epicurista & the #ambitionistaare more likely to buy their #clothes in #luxury #shops.The #harmonista prefers #department stores selectivity indexes % supermarket department store distance selling branded shop – avg prices branded shop – superior prices branded shop – luxury http://omnimediavore.blogspot.com

41. The Magnificent Six: #evasionista ,#rationalista ,#ambitionista , #traditionalista ,#harmonista ,#epicurista - research #Femininsight 10% 18% 20% 11% 28% 12%

42. The #evasionista, the #ambitionista and the #traditionalista are the three most extreme types in the universe of #Femininsight

43. The #rationalista, the #epicurista and the #harmonista are the three most common types in the world of #Femininsight

44. The #rationalista: a rational #woman in #control of her freedom. She enjoys the simple things in life #Femininsight 28% 28%

45. The #epicurista is a stylish and #trendy #woman that enjoys her well-deserved luxurious life #Femininsight 20%

46. The #harmonista is a thrifty and quite traditional #housewife. She avoids the unexpected - #Femininsight 18%

47. For the #traditionalista #home and traditions are priorities in life #Femininsight 12%

48. The #ambitionista is young lady that strives for social #status through #career and #style #Femininsight 11%

49. The #evasionista is a down to earth, optimistic #woman.She's not afraid for new #challenges #Femininsight 10%

50. #Femininsight is so much more than just another typology or quantitative #research about #women ’s daily life food, drinks, going out, recipes clothing, accessories, shoes shopping, product usage, media, WOM, … 56 brands 3 sectors 7 subsectors #Femininsight @iewoman Youtube.com food & drinks fashion beauty sanomamedia.be/communicationsolutions beauty: personal care, hair care, cosmetics, perfume http://omnimediavore.blogspot.com

51. Source :@iewoman #Femininsight