5 tweetable findings on tablets and smartphones in Belgium: part 2

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5 tweetable findings on tablets and smartphones heard on the Media Session organized by GRP 'Mobile Internet and the Influence on Search in Belgium' on Thursday 26th May 2011 in Brussels

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5 tweetable findings on tablets and smartphones in Belgium: part 2

  1. 1. part 2<br />5 tweetablefindings heard on Media Session GRP ‘Mobile Internet and the Influence on Search in Belgium’ <br />Thursday 26th May 2011<br />www.omnimediavore.blogspot.com<br />
  2. 2. OPA<br />Global Survey Mobile<br />A majority of Belgian smartphone users are between 18 and 34 years old. But don’t underestimate the 35-54 y.o.<br />#research #OPA #Havas<br />www.omnimediavore.blogspot.com<br />
  3. 3. One out of five Belgian smartphone user is a recent user (<3 months ago) <br />#research #mobile #GSM #Havas<br />www.omnimediavore.blogspot.com<br />Since when do you use a smartphone?<br />
  4. 4. 5 Golden Rules for a good smartphone app: easy, convenient, visual/attractive, simple, free.Belgian qualitative research - #Space<br />www.omnimediavore.blogspot.com<br />
  5. 5. 68% of tablet users use it every day<br />#research #mobile #GSM #Havas<br />
  6. 6. Belgian “usage of tablets is very similar to usage of laptops” Hugues Rey, Havas Media <br />#tablets #GSM #reseach<br />
  7. 7. @vansan2010<br />Want more?<br />www.omnimediavore.blogspot.com<br />

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