This document provides information about a proposed startup called Bikecare.com, which aims to be India's first mobile marketplace for buying and selling new and used automobiles like bikes, scooters and bicycles. It discusses the large market for two-wheelers in India, presents data on two-wheeler production and ownership in major cities. It outlines Bikecare.com's proposed services like servicing packages and its innovative transaction model where buyers pay a 2% commitment fee and the remaining 98% to sellers on completion. The document also discusses the benefits of buying used vehicles and lists Bikecare.com's values and framework for choosing appropriate vehicles.

1. EPGCSM07 SI Project 03.08.2015 1
Strategy implementation :- SM07 – SI 07/06
Satish Avhankar:- EPGCSM07-19, satish7sm@iimk.edu.in , +91-09881121485
Vaibhav Manke :- EPGCSM07- 21, vaibhav7vy@iimk.edu.in , +91-09920440271
Sudhir Nair :- EPGCSM07-24, sudhir7st@iimk.edu.in , +91-09820923485

2. Executive Post Graduate Programmes 2
Index
•Two wheeler Indian Market
•About our company
•Products and Services
•Framework to choose appropriate vehicles
•Values of company
•Our disruptive innovative model
•Vehicle distribution in India
•Appendix

3. EPGCSM07 SI Project 03.08.2015
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Bike Care.com
India is a huge market for Bikes and scooters vehicles. Unlike the developed countries, where vehicles have to be
phased out after a certain period of time, we find that there is substantial population of both bikes and scooters
which are older than 5 years. The typical cost conscious and frugal nature of an Indian vehicle owner, makes him
maintain these vehicles for several years. This results in the demand for spare parts and servicing sector
Why there is increase in demand for Two Wheelers ?
Relatively Affordable :- Two wheelers are relatively affordable medium of transport
Easy and Convenient :- It is easy and convenient medium of transport in heavy traffics of cities
and Urban areas
Undersized Public :- The public transport in India is not so established to serve the necessity
Transport of huge populations, people pefer personal vehicle for travelling
Bike Enthusiasts : - Young folks tend to be faster and stylish in crowd and always wish to have
one of the best one

4. EPGCSM07 SI Project 03.08.2015 4
A: Scooter/Scooterettee
Hero MotoCorp Ltd 505,092
Honda Motorcycle & Scooter India (Pvt) Ltd 1,462,092
Mahindra Two Wheelers Ltd 131,532
Piaggio Vehicles Pvt Ltd 14,844
Suzuki Motorcycle India Pvt Ltd 340,374
TVS Motor Company Ltd 404,664
Total A: Scooter/Scooterettee 2,858,598
B: Motor cycles/Step- Through 0
Bajaj Auto Ltd 3,860,490
H-D Motor Company India Pvt Ltd 1,224
Hero MotoCorp Ltd 6,005,712
Honda Motorcycle & Scooter India (Pvt) Ltd 1,098,780
India Yamaha Motor Pvt Ltd 500,370
Royal Enfield (Unit of Eicher Ltd) 109,614
Suzuki Motorcycle India Pvt Ltd 58,980
TVS Motor Company Ltd 761,694
Total B: Motor cycles/Step- Through 12,396,864
C: Mopeds 0
TVS Motor Company Ltd 822,006
Total C: Mopeds 822,006
Total Two wheelers 16,077,468
Grand Total of All Categories 21,030,066
Two wheeler vehicle production 2013-14
Source :- Siam 2014

5. EPGCSM07 SI Project 03.08.2015
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•Bikecare.com will be India’s first mobile marketplace to buy and sell new and used automobiles.
•Bikecare.com is a completely innovative and disruptive approach to how automobiles should be bought and
sold online.
•The current experience of buying and selling an automobile is antiquated, completely broken and full of
stress, anxiety, pain points and pitfalls.
•Bikecare.com offers a truly 21st century experience in buying and selling automobiles.
•With our technology-driven marketplace approach, we enable transactions between two users by bringing
transparency, building trust, and mitigating information asymmetry.
•We are very passionate about making the buying and selling experience for automobiles very simple, quick,
and trustworthy.
•Bikecare.com has a very strong and proven founding team from Indian Institute of management –
Kozhikode with combined experience in technology, Internet, E-Commerce
•Bikecare.com has a proposed team of 50+ in offices in Pune ,Chennai and Mumbai (India )
About Us

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LEADING CATEGORIES
Bikes & Motorcycles:
KTM | Bajaj | Hero | Honda | TVS | Yamaha | Suzuki | Royal Enfield
Scooters:
LML | Yamaha | Honda | Hero | Suzuki | Piaggio | TVS
Bicycles:
Schnell | Hercules | Montra
Super Bikes:
Hyosung | Kawasaki | KTM | Harley Davidson | Suzuki
Vintage Bikes/ Scooters:
Lambretta | Triumph
Bikecare.com deals in Bikes, Scooters and Bicycles and servicing pacakages

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Bike care.com
Servicing packages
Company will work on basic package covers
•On Spot Repair Assistance: Battery Jump Start & Minor Repairs
•Flat Tyre Service
•Emergency Fuel Delivery (Cost of Fuel to be borne by the customer)
•Vehicle Key Services: Locked Keys & Lost Keys
•Medical Assistance Services
Highlights
• 24X7 Pan India Coverage
•Exhaustive coverage covering 4000 small & large cities of India
•Largest Network of more than 1000 towing vehicles, 30000+ customer touch points
•Single point of contact for all breakdown related services
How to use
•Customer buys the desired package from the Bikecare.com website and receives an auto-generated
SMS to confirm activation
•When in need, the customer calls the toll free helpline number - XXXXXXXXXXX
•The agent informs the nearest service provider upon verifying the validity of the service from
the customer
•The service provider reached within 45 minutes and provides the required help

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TERMS & CONDITIONS :
•Maximum three (3) events per year per Eligible vehicle covered under the membership in a
membership year under the Signature program.
•Membership will be activated within 3 working days after date of purchase of the Road Side
Assistance Program.
•Towing shall be done manually or Fork Towing equipment available on a Towing Truck
Park/base location & back to park/base location basis.
•For additional km of service beyond scope of each program shall be charged extra to the
customer on the spot @ Rs 20 per Km.
Why to buy used bikes/ Scooter/ Bicycles ?
More value for the same money :- A person on tight budget for a new bike can jump two
Segments higher and get high end bike in the used bike market
Inspected and certified bikes :- There are a handful inspection companies which inspect and provides
Auto inspection certificate for used bikes. This certificate reduces ambiguity and tells buyer about critical
Parameter. This helps buyer for informed decision

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Warranty on used bikes :- If you are buying relatively new bike in the used market, the
Original manufacturer warranty can be transferred to your name. But certain companies refurbish used bikes and
provides warranty on them too. This ensure peace of mind to certain level
Depreciation :- Buying a new bike and seeing it depreciate to 40% at its value in first year is something very
painful . But if you are on the other side of stick . That is you are buying one year old bike , it is almost as good
as new for its 40% actual value . So it would be wise decision to go for almost new bike with few number on ode

10. Executive Post Graduate Programmes 10
Bikecare.com – Frame work to choose the appropriate vehicle

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Values of Bikecare.com

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Why registered at Bikecare.com ?
Get access
to analytics
Model :- How it works ?
Commitment Fee :- Commitment fee is 2% of the final selling price and buyer pays the
Remaining 98% to the seller during the transaction closing . Commitment is fee is what
Buyer pays Bikecare.com for transaction . This is token or advance money , that is adjusted
In selling price during transaction close . Refundable and covered by buyer protection if the
Transaction doesn’t complete

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Benefits of commitment Fee ?
Seller
Bike
Care
98%
Remaining payment
to Seller
Transaction Flow

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Bajaj Auto Ltd
23.27%
H-D Motor
Company India Pvt
Ltd
0.01%
Hero MotoCorp Ltd
57.00%
Honda Motorcycle
& Scooter India
(Pvt) Ltd
9.49%
India Yamaha
Motor Pvt Ltd
3.04%
Royal Enfield (Unit
of Eicher Ltd)
0.99%
Suzuki Motorcycle
India Pvt Ltd
0.59% TVS Motor
Company Ltd
5.60%
Motorcycles
Hero MotoCorp Ltd
16.55%
Honda Motorcycle
& Scooter India
(Pvt) Ltd
51.82%
Mahindra Two
Wheelers Ltd
4.16%
Piaggio Vehicles
Pvt Ltd
0.52%
Suzuki Motorcycle
India Pvt Ltd
12.34%
TVS Motor
Company Ltd
14.61%
Scooters
Distribution of motorcycles and Scooters in India
Source :- Siam 2014

15. Executive Post Graduate Programmes 15
Sr.No.
City
2 wheelers on
Road
Population
2 Wheelers
/1000 People
Status of Metro project
1 Delhi 4661714 16314838 285.70 Operational
2 Bengaluru 2867646 8499399 337.40 Partly Operational
3 Chennai 2630752 8696010 302.50 Under Construction
4 Hydrabad 2370955 7749334 306.00 Under Construction
5 Pune 1705573 5049968 337.70 Proposed
6 Jaipur 1213454 3073350 447.20 Close to Completion
7 Ahmedabad 1213454 6352254 191.00 Proposed
8 Greate Mumbai 1139363 18414288 61.90 Operational
9 Coimbatore 1137785 2151466 528.80 NA
10 Lucknow 1052717 2901474 362.80 Proposed
11 Nagpur 1032607 2497777 413.40 NA
12 Indore 1021757 2167477 471.40 NA
13 Ludhiana 1017038 1613878 630.20 Proposed
23064815
Two wheeler populations in major cities
Source :- RTO site 2014

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References
Society of Indian Automobile Manufacturers , June 2014, May 2015
Crossing the Chasm – Geoffrey A More
Autobei Consulting Group – ACG Dec-2014
http://www.acganalysis.com/Analysis.php?CategoryId=4
Motor vehicle department , Maharashtra
http://mahatranscom.in/pdf/MVD%20Statistics%20-%202012-13