This document provides 18 secrets for successful global B2B public relations from Amy Munice, president of ALM Communications. The secrets include speaking to the audience in their language rather than industry jargon, focusing on why a product or service matters rather than just what it is, tailoring technical details to the appropriate level, tying communications to current events, and using data to measure the effectiveness of PR campaigns. Global B2B PR requires understanding local search barriers and crafting targeted messages for each market.
Discover the 3 Automotive Marketing Conquest Fatal Mistakes And How To Avoid Them To Sell More Cars, Truck, SUVs, and Crossovers To Vehicle Shoppers Outside of Your Existing Customer Database.
Watch this free training and master automotive marketing conquest:
https://learn.turbomarketingsolutions.com/optin-free-QFT-training
You can also join our Automotive conquest masterclass:
http://turbomarketingautomotive.com/masterclass/
The Future of Innovative Marketing - Carole LamarqueCarole Lamarque
The future belongs to those who understand what is possible (65% of the jobs today won’t exist in 2020) and use modern media to build trusted relationships and valued experiences. Digital is the main reason just over half of the companies on the Fortune 500 have disappeared since the year 2000.
40 Tools in 20 Minutes: Hacking your Marketing CareerEric Leist
Marketing today requires doing a little bit of everything from creative writing to HTML to light Photoshopping. There are a ton of free tools to make those tasks easier and scalable.
Originally presented at Suffolk University's Bridging the Gap Conference--April 18th, 2014.
WEB APPS
http://zapier.com
https://ifttt.com/
http://twitterfeed.com/
http://gaggleamp.com
http://landerapp.com/
https://support.google.com/analytics/answer/1033867?hl=en
http://99designs.com/
http://visual.ly
http://www.alexa.com/
http://www.hubspot.com/blog-topic-generator
http://www.wordle.net/
www.inboundwriter.com
http://litmus.com/
http://www.inboundwriter.com/
https://www.optimizely.com/
http://thenounproject.com/
http://fortawesome.github.io/Font-Awesome/
https://www.facebook.com/help/459892990722543/
http://ads.twitter.com
https://plzadvize.com/
DESKTOP APPS
https://itunes.apple.com/us/app/caffeine/id411246225?mt=12
http://jumpcut.sourceforge.net/
http://www.gifgrabber.com/
http://www.gimp.org/
EMAIL TOOLS
http://getsignals.com
http://www.yesware.com/
http://www.boomeranggmail.com/
http://rapportive.com/
http://www.wisestamp.com/
http://verify-email.org
MOBILE APPS
https://play.google.com/store/apps/details?id=com.xuchdeid.clear
https://itunes.apple.com/us/app/cardmunch-business-card-reader/id478351777?mt=8
BROWSER PLUGINS
https://chrome.google.com/webstore/detail/omnidrive/gpnikbcifngfgfcgcgfahidojdpklfia?hl=en-US
https://addons.mozilla.org/en-US/firefox/addon/klout/
LEARNING PLATFORMS
http://www.google.com/analytics/learn/
http://www.codecademy.com/
http://teamtreehouse.com/
https://generalassemb.ly/
http://www.intelligent.ly/
http://smarterer.com/
Amplifying Storytelling with Influencer MarketingCarole Lamarque
Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
Discover the 3 Automotive Marketing Conquest Fatal Mistakes And How To Avoid Them To Sell More Cars, Truck, SUVs, and Crossovers To Vehicle Shoppers Outside of Your Existing Customer Database.
Watch this free training and master automotive marketing conquest:
https://learn.turbomarketingsolutions.com/optin-free-QFT-training
You can also join our Automotive conquest masterclass:
http://turbomarketingautomotive.com/masterclass/
The Future of Innovative Marketing - Carole LamarqueCarole Lamarque
The future belongs to those who understand what is possible (65% of the jobs today won’t exist in 2020) and use modern media to build trusted relationships and valued experiences. Digital is the main reason just over half of the companies on the Fortune 500 have disappeared since the year 2000.
40 Tools in 20 Minutes: Hacking your Marketing CareerEric Leist
Marketing today requires doing a little bit of everything from creative writing to HTML to light Photoshopping. There are a ton of free tools to make those tasks easier and scalable.
Originally presented at Suffolk University's Bridging the Gap Conference--April 18th, 2014.
WEB APPS
http://zapier.com
https://ifttt.com/
http://twitterfeed.com/
http://gaggleamp.com
http://landerapp.com/
https://support.google.com/analytics/answer/1033867?hl=en
http://99designs.com/
http://visual.ly
http://www.alexa.com/
http://www.hubspot.com/blog-topic-generator
http://www.wordle.net/
www.inboundwriter.com
http://litmus.com/
http://www.inboundwriter.com/
https://www.optimizely.com/
http://thenounproject.com/
http://fortawesome.github.io/Font-Awesome/
https://www.facebook.com/help/459892990722543/
http://ads.twitter.com
https://plzadvize.com/
DESKTOP APPS
https://itunes.apple.com/us/app/caffeine/id411246225?mt=12
http://jumpcut.sourceforge.net/
http://www.gifgrabber.com/
http://www.gimp.org/
EMAIL TOOLS
http://getsignals.com
http://www.yesware.com/
http://www.boomeranggmail.com/
http://rapportive.com/
http://www.wisestamp.com/
http://verify-email.org
MOBILE APPS
https://play.google.com/store/apps/details?id=com.xuchdeid.clear
https://itunes.apple.com/us/app/cardmunch-business-card-reader/id478351777?mt=8
BROWSER PLUGINS
https://chrome.google.com/webstore/detail/omnidrive/gpnikbcifngfgfcgcgfahidojdpklfia?hl=en-US
https://addons.mozilla.org/en-US/firefox/addon/klout/
LEARNING PLATFORMS
http://www.google.com/analytics/learn/
http://www.codecademy.com/
http://teamtreehouse.com/
https://generalassemb.ly/
http://www.intelligent.ly/
http://smarterer.com/
Amplifying Storytelling with Influencer MarketingCarole Lamarque
Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
My keynote for the latest ZF Digital '13 Conference. Online Reputation Management on Steroids. Reputation is Your Brand's Treasure. Your Main Asset.
Reputation is Directly Related with Your Brand Equity. And Brand Equity Leads to Better Performance.
Now Make your Move!
http://XPLAIN.co
The 3 Secrets Behind Zoom’s Triple-Digit GrowthDrift
If you work in the tech world, chances are you’ve heard of — or more likely, you’ve used — the video conferencing application Zoom.
At Drift, Zoom has become our go-to tool for running company meetings and hosting webinars.
And based on Zoom’s 700,000 business customers, which include half of the companies in the Fortune 50, it’s clear that a lot of other teams are seeing its value, too.
But it’s not just businesses using Zoom.
Zoom’s customer base also boasts 6,900 educational institutions, which includes 90 percent of the top 200 U.S. universities.
All customers considered, Zoom’s revenue grew nearly 300% in 2016, which marked the company’s fourth consecutive year of triple-digit growth.
To support that growth, Zoom has built offices in San Jose, Santa Barbara, Denver, Kansas City, Sydney, and London. Overall, the company now employs 600+ people.
By all measures, Zoom has become a hypergrowth company, joining the likes of Slack and MailChimp.
And following a $100 million series D led by Sequoia, Zoom has also become a “unicorn,” as their valuation has now stretched beyond $1 billion. (Although here’s a fun fact: Zoom’s founder and CEO Eric Yuan hates the term “unicorn,” and tells Zoom employees not to use it.)
After reviewing all of these stats, and remembering the ridiculous timeframe in which all of this happened, it begs the question:
How the heck did Zoom do it?
Whether you have a new business idea to launch, or an existing business that needs to redefine its vision and brand for future growth, at this presentation at SXSW V2V Las Vegas, Patrick and Justine gave hands-on tools to map your vision into your business model and in turn, using this to define your brand strategy to engage customers.
The Business Benefits of Threat Intelligence WebinarThreatConnect
The Businees Benefits of Threat Intelligence
Take 30 minutes of your time to hear Cyber Squared Inc. CEO Adam Vincent review the need for businesses to evaluate the cost of a sophisticated threat intelligence program. Learn more about the ROI calculator that evaluates cost/benefits of threat intelligence investments and offers quantifiable financial benefits and use-cases to demonstrate the overall costs associated with data breaches, and how using threat intelligence can decrease those costs and make existing staff more efficient.
Watch the full webinar here: https://attendee.gotowebinar.com/recording/7218699913172089858
Forecasting clinical behavior and therapeutic response of human cancer currently utilizes a limited number of tumor markers in combination with characteristics of the patient and their disease. Although few tumor markers and molecular targets exist for evaluation, the wealth of information derived from recent sequencing advancements provides greater opportunities to develop more precise tests for diagnostics, prognostics, therapy selection and monitoring in the future. The objectives of this study are to study miRNA and mRNA expression profiles of laser capture microdissection (LCM)-procured tumor cells and intact serial sections of breast tissue samples using next generation sequencing (NGS) methods. Our hypothesis is that miRNA signatures discerned from specific tumor cell populations more precisely correlate with behavior than that provided by conventional biomarkers from intact tissue samples. Additionally, we hypothesize the data generated in this study will present mRNA signatures informative for breast tumor research and support our miRNA findings through suggesting relevant miRNA:mRNA target associations.
De-identified frozen research samples of primary invasive ductal tumors of known grade and biomarker status containing 35-70% tumor were selected from an IRB-approved Biorepository. Comparison of expressed miRNAs from intact tissue sections with those of cognate tumor cells procured by LCM revealed, in general, that smaller defined miRNA gene sets were expressed in LCM isolated populations of tumor cells. In addition to miRNA sequencing, targeted RNA sequencing with the Ion AmpliSeq™ Transcriptome Human Gene Expression Kit was used to capture mRNA expression information. Data presented here demonstrates high mapping rates for targeted mRNA (>91% of reads) and miRNA (> 88% of reads) libraries. We also demonstrate high technical reproducibility between multiple libraries from the same tumor sample for both mRNA (R>0.99) and miRNA (R>0.97) libraries. We also report suggested miRNA:mRNA target associations identified in our set of breast tumor research samples. These data provide insights into breast cancer biology that may lead to new molecular diagnostics and targets for drug design in the future as well as an improved understanding of the molecular basis of clinical behavior and potential therapeutic response.
You have spent a ton of money on your security infrastructure. But how do you string all those things together so you can achieve your goals of reducing time to response, and early detection and prevention of events. See a live demonstration that will showcase how to operationalize those resources so that your organization can reap the maximum benefit.
Understand how the search has changed and how you should market your hotel.
36% of leisure travellers use metasearch for travel shopping.
Are you advertising where it really counts?
We tried to depict the features of Taxi transport system for a smart city. Taxi could actually add lot of values to urban planning and to the commuters.
My keynote for the latest ZF Digital '13 Conference. Online Reputation Management on Steroids. Reputation is Your Brand's Treasure. Your Main Asset.
Reputation is Directly Related with Your Brand Equity. And Brand Equity Leads to Better Performance.
Now Make your Move!
http://XPLAIN.co
The 3 Secrets Behind Zoom’s Triple-Digit GrowthDrift
If you work in the tech world, chances are you’ve heard of — or more likely, you’ve used — the video conferencing application Zoom.
At Drift, Zoom has become our go-to tool for running company meetings and hosting webinars.
And based on Zoom’s 700,000 business customers, which include half of the companies in the Fortune 50, it’s clear that a lot of other teams are seeing its value, too.
But it’s not just businesses using Zoom.
Zoom’s customer base also boasts 6,900 educational institutions, which includes 90 percent of the top 200 U.S. universities.
All customers considered, Zoom’s revenue grew nearly 300% in 2016, which marked the company’s fourth consecutive year of triple-digit growth.
To support that growth, Zoom has built offices in San Jose, Santa Barbara, Denver, Kansas City, Sydney, and London. Overall, the company now employs 600+ people.
By all measures, Zoom has become a hypergrowth company, joining the likes of Slack and MailChimp.
And following a $100 million series D led by Sequoia, Zoom has also become a “unicorn,” as their valuation has now stretched beyond $1 billion. (Although here’s a fun fact: Zoom’s founder and CEO Eric Yuan hates the term “unicorn,” and tells Zoom employees not to use it.)
After reviewing all of these stats, and remembering the ridiculous timeframe in which all of this happened, it begs the question:
How the heck did Zoom do it?
Whether you have a new business idea to launch, or an existing business that needs to redefine its vision and brand for future growth, at this presentation at SXSW V2V Las Vegas, Patrick and Justine gave hands-on tools to map your vision into your business model and in turn, using this to define your brand strategy to engage customers.
The Business Benefits of Threat Intelligence WebinarThreatConnect
The Businees Benefits of Threat Intelligence
Take 30 minutes of your time to hear Cyber Squared Inc. CEO Adam Vincent review the need for businesses to evaluate the cost of a sophisticated threat intelligence program. Learn more about the ROI calculator that evaluates cost/benefits of threat intelligence investments and offers quantifiable financial benefits and use-cases to demonstrate the overall costs associated with data breaches, and how using threat intelligence can decrease those costs and make existing staff more efficient.
Watch the full webinar here: https://attendee.gotowebinar.com/recording/7218699913172089858
Forecasting clinical behavior and therapeutic response of human cancer currently utilizes a limited number of tumor markers in combination with characteristics of the patient and their disease. Although few tumor markers and molecular targets exist for evaluation, the wealth of information derived from recent sequencing advancements provides greater opportunities to develop more precise tests for diagnostics, prognostics, therapy selection and monitoring in the future. The objectives of this study are to study miRNA and mRNA expression profiles of laser capture microdissection (LCM)-procured tumor cells and intact serial sections of breast tissue samples using next generation sequencing (NGS) methods. Our hypothesis is that miRNA signatures discerned from specific tumor cell populations more precisely correlate with behavior than that provided by conventional biomarkers from intact tissue samples. Additionally, we hypothesize the data generated in this study will present mRNA signatures informative for breast tumor research and support our miRNA findings through suggesting relevant miRNA:mRNA target associations.
De-identified frozen research samples of primary invasive ductal tumors of known grade and biomarker status containing 35-70% tumor were selected from an IRB-approved Biorepository. Comparison of expressed miRNAs from intact tissue sections with those of cognate tumor cells procured by LCM revealed, in general, that smaller defined miRNA gene sets were expressed in LCM isolated populations of tumor cells. In addition to miRNA sequencing, targeted RNA sequencing with the Ion AmpliSeq™ Transcriptome Human Gene Expression Kit was used to capture mRNA expression information. Data presented here demonstrates high mapping rates for targeted mRNA (>91% of reads) and miRNA (> 88% of reads) libraries. We also demonstrate high technical reproducibility between multiple libraries from the same tumor sample for both mRNA (R>0.99) and miRNA (R>0.97) libraries. We also report suggested miRNA:mRNA target associations identified in our set of breast tumor research samples. These data provide insights into breast cancer biology that may lead to new molecular diagnostics and targets for drug design in the future as well as an improved understanding of the molecular basis of clinical behavior and potential therapeutic response.
You have spent a ton of money on your security infrastructure. But how do you string all those things together so you can achieve your goals of reducing time to response, and early detection and prevention of events. See a live demonstration that will showcase how to operationalize those resources so that your organization can reap the maximum benefit.
Understand how the search has changed and how you should market your hotel.
36% of leisure travellers use metasearch for travel shopping.
Are you advertising where it really counts?
We tried to depict the features of Taxi transport system for a smart city. Taxi could actually add lot of values to urban planning and to the commuters.
Securing Microservices using Play and Akka HTTPRafal Gancarz
Going down the microservices route makes a lot of things around creating and maintaining large systems easier but it comes at a cost too, particularly associated with challenges around security. While securing monolithic applications was a relatively well understood area, the same can't be said about microservice based architectures.
This presentation covers how implementing microservices affects the security of distributed systems, outlines pros and cons of several standards and common practices and offers practical suggestions for securing microservice based systems using Play and Akka HTTP.
A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services. And HEMP will stop you wasting thousands, maybe millions of pounds, dollars, euros or yen on marketing initiatives that should never see the light of day.
The Content Marketing Imperative For The Argyle Executive ClubMichael Brenner
Presented to some of the top CMOs and Marketing Executives in the Financial Services Industry, this deck walks through the declining contact rates of traditional marketing and the power of content marketing and storytelling to win the battle of customer attention.
The rapid changes in the advertising industry may feel like the ad-pocalypse is upon us, but embracing the revolution and partnering with strategic thinkers can help connect brands to customers today and tomorrow.
For years, the Four P's of Marketing have helped guide businesses with products and services. This presentation looks at an alternative Four P's - Persuasion, Intent, Traction and Sketchability.
Want to ensure your PR is effective? Check out The Most Important PR Checklist for Success in 2019. This includes 10 must-do tactics from brand journalism to influencer and word of mouth marketing to storytelling. And what you need to do and keep in mind.
Starting up a business has many challenges and demands. This paper from Swystun Communications provides ways and examples for how branding can better ensure success if the focus is there from the start.
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
content marketing voor organisaties en (lokale) besturenKoen Denolf
In deze sessie leg ik uit waarom 'Dag van het Informatieblad' beter 'Dag van de content marketing' zou heten. We moeten vertrekken vanuit de content, niet het medium. Eens we weten wat we moeten vertellen, kunnen print en digitaal elkaar versterken.
Inbound Methodology: The Secret to Digital Marketing SuccessAptera Inc
Learn what it takes to make your digital marketing efforts a success.
The term digital marketing can mean many different things to many people, but for business owners and executives it all comes down to results. What's the Return on Investment for your new website? Are you generating the right type of leads for sales? Is all this banner ad spend necessary? Furthermore, the digital marketing landscape is vast and complicated with many moving parts. But it doesn't have to be.
There is a Method to getting results from your digital marketing.
You will learn:
The philosophy behind this proven way of digital marketing for B2B and B2C companies
Why traditional marketing tactics just aren't as effective anymore
How to outsmart your competitors rather than outspending them
The detailed marketing methodology with a proven track of success that your business can use
DailyDealBuilder.com, is a group buying platform and daily deal platform designed to let individuals create their own ‘daily deal’ websites or groupon clones, or woot clones – with professional training and assistance in launching the site.
The new software allows easy entry into the already successful model of group buying and daily deal services without any prior technical knowledge.
Daily Deal Builder also includes comprehensive training from the HC Consulting Group staff on how to build and launch daily deal businesses.