Tech Startup Growth Hacking 101 - Basics on Growth Marketing
5 Ways to Engage Donors
1. 5 Ways to Engage Donors
When fundraising comes to an end, the work begins. Whether your nonprofit is
gearing up for another year of active fundraising or trying to maintain current levels of
funding, it's important to keep donors engaged in the mission and your organization.
Here are 5 tips to help you do just that:
1. Set up a thank you program for individual donors. Thank every donor with
more than one gift, large or small.
2. Select gifts that appeal to your existing donor base and make the process of
giving easy for them from start to finish.
3. Create an automated welcome sequence for new supporters who have been
referred by an existing donor, especially those who signed up at your
events/activities or visited your site during fundraising appeals toward the end
of the year.
2. 4. Send opportunity alerts and give supporters a chance to get on your mailing list
at no cost; after they opt in, keep them engaged by sending a series of creative
messages over time that give them something they can act on, whether they
choose to donate or not
5. If a supporter doesn't give when your appeal comes through email, but you
know she has recently made a gift, send her an email notification with links
We have shared the most efficient ways to engage donors. These are tested and proven
tips from some of the most successful fundraising programs in the world.
Relevant links
• Donor Retention Ideas
• Tips to host a successful virtual auction