SlideShare a Scribd company logo
Connecto
EveryVisitorMatters
5 Quick tips for smarter Lead
Generation – Connecto Leads
What we are up to ?
Connecto is on mission to improve engagement and conversions for business websites.
What is Connecto Leads ?
Connecto leads helps you to generate high leads from your website. It can target your
audience in different ways e.g. time-on-website, geography etc.
What are other products ?
Connecto has multiple products to improve conversions and engagement on your website:
1.  Connecto Messaging – Virtual Salesman/Assistant on your website.
2.  Connecto Social – Grow your followers, Engage your visitors through social platforms.
3.  Connecto Mobile – Engage and convert on your mobile site.
Who we are?
We at Connecto are working to make websites better by providing set of tools which improve
engagement and conversion on your website.
ThoughtFabrics	
  Solu1ons	
  Pvt.	
  Ltd.	
   3	
  
1	
   2	
   3	
   4	
   5	
  
Choose widgets for your website
layouts
Choose Position of Lead form as your website layout
Choose the correct position to display Connecto Lead form to get maximum leads with high quality. Lead form should appear
at the place where website content is not blocked.
Center Column Layout
Left bottom or right bottom lead
forms will work better for center
column layout. It does not overlaps
with the website content and close
rate is also low because of it.
Full Width Layout
Top or bottom lead forms will work
for this kind of layout. Colors of
lead forms should also be adjusted
according to the website theme.
ThoughtFabrics	
  Solu1ons	
  Pvt.	
  Ltd.	
   5	
  
1	
   2	
   3	
   4	
   5	
  
Capture only required details
Ask minimal info
Identify your preferred mode of
communication with your leads to find
the next step. Do not try to gather all
the details and focus on one step at a
time.
Use Appropriate form location
In case there are 1 or 2 fields to
capture, use top bar/bottom bar. Use
slide in forms for more fields.
Simple forms converts best
For an educational Institute
Course information and contact
information is sufficient to take next
step.
ThoughtFabrics	
  Solu1ons	
  Pvt.	
  Ltd.	
   7	
  
1	
   2	
   3	
   4	
   5	
  
Plug the hole – Widget on page with
maximum drop
Exit Pages
Identify your pages with higher exit
percentage and higher page views and
time on page. Use Lead forms on those
pages to ask the user before he is
leaving.
Use other products – Connecto
Messaging
Retain your visitor by providing him a
call to action/navigation option using
Connecto Messaging to reduce the exit
percentage.
Identify dead ends & Retain your visitors
Find	
  pages	
  with	
  higher	
  Exit	
  
%	
  &	
  use	
  Connecto	
  
Leads(capture	
  leads)	
  and	
  
other	
  Connecto	
  Products	
  to	
  
retain	
  your	
  visitor	
  
ThoughtFabrics	
  Solu1ons	
  Pvt.	
  Ltd.	
   9	
  
1	
   2	
   3	
   4	
   5	
  
Use Geo-targeting
3
1
2
4
Custom Messages for different
Geographies
Show relevant messages/Display
related information to user for capturing
lead information.
Show message in local language
Show your communication in local
language and make it easy for the
prospect to fill lead information
Connecto’s Geo-Targeting
Deliver message relevant
to geography. Higher
chances of Lead
generation
Example: Generate leads by
showing Travel packages
near London only
ThoughtFabrics	
  Solu1ons	
  Pvt.	
  Ltd.	
   11	
  
1	
   2	
   3	
   4	
   5	
  
Use Connecto’s video widget
Embedded Videos – Connecto
Widget
Use embedded videos on your website
to engage your user and ask for the
lead information at the end of video
Gated Videos – Connecto Widget
Ask lead information in advance,
before user sees the video. Make use
of your video content to generate leads
and monetize.
Engage visitor with video
Gated	
  Videos	
  -­‐	
  Ask	
  
for	
  Lead	
  info	
   Play	
  Video	
  
Thank	
  you	
  
message/Lead	
  
Capture	
  
Connecto Messaging
-  Drive your audience to the right pages
and offers
-  Reduce site bounce rates by giving
right messaging
-  Personalize - Identify repeat visitors
and offer them special treatment
Connecto Social
-  Social widgets to create connect in
different social platforms
-  Facebook, Twitter, Linked in, Google+
options available with custom
messaging
-  Increase likes, run offers, track
performance
Connecto Mobile
-  Mobile sites always have challenge in
communicating messages
-  Connecto User Experience team brings
you custom messages specially
designed for mobile
-  Tap Assist Widgets for helping focus on
the top priority destinations on your site
Other Connecto products
Check out our other products to engage your users on your business websites. All products are driven by a powerful set of
targeting rules which make user interaction highly engaging
+91 882 6026 333
contact@thoughtfabrics.com
www.connecto.io

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5 Quick tips for smarter Lead Generation - Connecto Leads

  • 1. Connecto EveryVisitorMatters 5 Quick tips for smarter Lead Generation – Connecto Leads
  • 2. What we are up to ? Connecto is on mission to improve engagement and conversions for business websites. What is Connecto Leads ? Connecto leads helps you to generate high leads from your website. It can target your audience in different ways e.g. time-on-website, geography etc. What are other products ? Connecto has multiple products to improve conversions and engagement on your website: 1.  Connecto Messaging – Virtual Salesman/Assistant on your website. 2.  Connecto Social – Grow your followers, Engage your visitors through social platforms. 3.  Connecto Mobile – Engage and convert on your mobile site. Who we are? We at Connecto are working to make websites better by providing set of tools which improve engagement and conversion on your website.
  • 3. ThoughtFabrics  Solu1ons  Pvt.  Ltd.   3   1   2   3   4   5   Choose widgets for your website layouts
  • 4. Choose Position of Lead form as your website layout Choose the correct position to display Connecto Lead form to get maximum leads with high quality. Lead form should appear at the place where website content is not blocked. Center Column Layout Left bottom or right bottom lead forms will work better for center column layout. It does not overlaps with the website content and close rate is also low because of it. Full Width Layout Top or bottom lead forms will work for this kind of layout. Colors of lead forms should also be adjusted according to the website theme.
  • 5. ThoughtFabrics  Solu1ons  Pvt.  Ltd.   5   1   2   3   4   5   Capture only required details
  • 6. Ask minimal info Identify your preferred mode of communication with your leads to find the next step. Do not try to gather all the details and focus on one step at a time. Use Appropriate form location In case there are 1 or 2 fields to capture, use top bar/bottom bar. Use slide in forms for more fields. Simple forms converts best For an educational Institute Course information and contact information is sufficient to take next step.
  • 7. ThoughtFabrics  Solu1ons  Pvt.  Ltd.   7   1   2   3   4   5   Plug the hole – Widget on page with maximum drop
  • 8. Exit Pages Identify your pages with higher exit percentage and higher page views and time on page. Use Lead forms on those pages to ask the user before he is leaving. Use other products – Connecto Messaging Retain your visitor by providing him a call to action/navigation option using Connecto Messaging to reduce the exit percentage. Identify dead ends & Retain your visitors Find  pages  with  higher  Exit   %  &  use  Connecto   Leads(capture  leads)  and   other  Connecto  Products  to   retain  your  visitor  
  • 9. ThoughtFabrics  Solu1ons  Pvt.  Ltd.   9   1   2   3   4   5   Use Geo-targeting
  • 10. 3 1 2 4 Custom Messages for different Geographies Show relevant messages/Display related information to user for capturing lead information. Show message in local language Show your communication in local language and make it easy for the prospect to fill lead information Connecto’s Geo-Targeting Deliver message relevant to geography. Higher chances of Lead generation Example: Generate leads by showing Travel packages near London only
  • 11. ThoughtFabrics  Solu1ons  Pvt.  Ltd.   11   1   2   3   4   5   Use Connecto’s video widget
  • 12. Embedded Videos – Connecto Widget Use embedded videos on your website to engage your user and ask for the lead information at the end of video Gated Videos – Connecto Widget Ask lead information in advance, before user sees the video. Make use of your video content to generate leads and monetize. Engage visitor with video Gated  Videos  -­‐  Ask   for  Lead  info   Play  Video   Thank  you   message/Lead   Capture  
  • 13. Connecto Messaging -  Drive your audience to the right pages and offers -  Reduce site bounce rates by giving right messaging -  Personalize - Identify repeat visitors and offer them special treatment Connecto Social -  Social widgets to create connect in different social platforms -  Facebook, Twitter, Linked in, Google+ options available with custom messaging -  Increase likes, run offers, track performance Connecto Mobile -  Mobile sites always have challenge in communicating messages -  Connecto User Experience team brings you custom messages specially designed for mobile -  Tap Assist Widgets for helping focus on the top priority destinations on your site Other Connecto products Check out our other products to engage your users on your business websites. All products are driven by a powerful set of targeting rules which make user interaction highly engaging
  • 14. +91 882 6026 333 contact@thoughtfabrics.com www.connecto.io